The client is seeing 2.2X post-launch and their goal is 5X to scale. What do you do to get it there based on the following stats? Check out the comments for our action plan to get them to 5X in the next 30 days. 👇👇👇 Fashion and Apparel niche. The platform is TikTok. Stats: CPM - $12 CTR (link) - 1.5% CPA - $14.82 Conversion Rate (ATC to PUR) - 25% 👇👇👇
Interesting
Managing Partner @ Agital | Social Commerce
4moThere are two main levers to pull. The first is AOV. It's too low. We know that because even if we get CPA to $10 the client will still be short of their 5X goal. We need to focus on driving higher AOV ASAP to ensure we set ourselves up for success. Then we need to drive CTR up closer to 2% which will reduce CPA. If we can get AOV of $50+ and CPA in the $10-$12 range, we'll be at the 5X they need to scale.