Esther Ubeng’s Post

We love Nir Eyal's book "Hooked: How to Build Habit-Forming Products". Here's a 3-point summary on how you can make your product a favorite: 𝟏. 𝐓𝐫𝐢𝐠𝐠𝐞𝐫𝐢𝐧𝐠 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Create triggers that prompt users to engage with your product, whether through internal cues like emotions or external cues like notifications. 𝟐. 𝐅𝐚𝐜𝐢𝐥𝐢𝐭𝐚𝐭𝐢𝐧𝐠 𝐀𝐜𝐭𝐢𝐨𝐧: Make it easy for users to take action in response to these triggers, ensuring a smooth and effortless user experience. 𝟑. 𝐑𝐞𝐰𝐚𝐫𝐝𝐢𝐧𝐠 𝐚𝐧𝐝 𝐄𝐧𝐜𝐨𝐮𝐫𝐚𝐠𝐢𝐧𝐠 𝐈𝐧𝐯𝐞𝐬𝐭𝐦𝐞𝐧𝐭: Provide users with variable rewards for their actions and encourage them to invest time and effort into the product, fostering a deeper attachment and habit formation.

Tomorrow I'll be going LIVE over on my Skool Community with my deep dive for last month's Product Bookclub - 'Blink' by Malcom Gladwell. 📚 I picked up this book because I'm curious about the dynamic of balancing assumptions (which are usually built on your own intuition, combined with some sort of data), and robust decision making processes. ⚖️ Blink gives a lot of insight into how intuition works, and how we can structure our thinking to allow for what the author describes as 'rapid cognition'. 🧠 I was pretty skeptical going in, and it didn't convince me to throw away my decision making methodology. But I was pleasantly surprised by the book, and I think as long as you go in with no bias AGAINST decision making processes, it can be a worthwhile read! But I'd avoid it if you've got a tendency to 'go with your gut' on big decisions, as this'll probably give you massive confirmation bias, and tons of overconfidence that you're doing the right thing. Anyway, if you'd like to join me live tomorrow, head on over to my FREE product community, I'll be going live at 7pm CET. You can join here: https://lnkd.in/dxVy9qW2 👈 Hope to see you there! P.S for this month's Product Bookclub, we're reading 'UX Strategy' (2nd edition) by Jamie Levy - there's still plenty of time to jump in if it's been on your reading list for a while. #productdevelopment #decisionmaking #intuition #booklover

Your users are not looking for features, they are looking for how your product can benefit them. Here are three steps to help you identify the benefits that your users are looking for👇🏾 1️⃣ Empathize with your users to understand their needs, challenges, and goals. 2️⃣ Ask "why" to convert each feature into a benefit. Understand why the feature matters to the user and how it improves their life or solves their problem. 3️⃣ Identify the emotional payoff by highlighting how your product makes the user feel. Does it save them time, reduce stress, or boost their confidence? Remember, your users are not looking for features, they are looking for how your product can benefit them. Connect with them emotionally and showcase the benefits they are seeking. Join my newsletter at https://lnkd.in/gas-qqzn for resources that can add value to your product development journey.

Found a great new #ProductManagement-related blog, the Silicon Valley Product Group. It feels concise and practical, and avoids clickbaity verbiage or concepts. It all funnels to some multi-thousand-dollar workshop tickets (not for me at this time), but the references and article links have been solid gold. I haven't seen it linked too widely across Product resources and posts, the fact of which is appealing that the content isn't tailored for SEO or Hype Algorithm. This article is about where the best PMs come from, but I also strongly recommend the Getting Started as a PM post: https://lnkd.in/et4Gj3S8 Hope this helps you! Let me know what you thought and we can have a nano book/blog club in the comments.

I started building digital products in 2008 with YouVersion and have led innovation and product development in various contexts for the past 16 years. The first book I read at YouVersion was a printed PDF of "Getting Real," given to me by our Digerati Leader -- Terry Storch, on my first day. In 2009, we interviewed an incredible designer, Jason Zimdars, who was in the process of interviewing at 37signals; needless to say, he took their offer and has been with them ever since (15+ years). Another acquaintance, Brian Bailey (the husband of one of our copywriters at YouVersion), who built some personally impacting digital communities during the 2010s, is now with the team as VP of Product Strategy and, from our last conversation, enjoys shaping the work with their teams. I've got multiple copies of ShapeUp on my bookshelf behind me, ready to hand out to curious Product Managers, Developers, and Designers. I've read everything Jason Fried, David Heinemeier Hansson (and Ryan Singer) have put on paper. Ugh. It's true, I'm smitten. I highly regard their ability to create great products and higher regard for their philosophy of building organizations that create great products. Yes, I'm an idealist. I know, it's a problem. I'd rather not meet my childhood heroes for fear that they ruin my idealized projection of who they are and have been to me. Ha! I don't usually watch Jerry Rice or Joe Montana interviews for this reason. I want my heroes to be infallible, bigger than life, and as close to perfect as possible. In my heart, though, I know nothing is utopia, but that doesn't mean you shouldn't work to improve things wherever you build... You must chase something to be great, even if it is a projection. _________ Am I the only one? Who are your darlings? What are you learning from them? #fanboy #digital #product

There are certain books that I think everyone in technology should read. User Story Mapping by Jeff Patton is one of those. Here are three main themes of the book. 1) Visualizing the User Journey: User story mapping is a powerful technique for visualizing the entire user journey. It helps teams organize product development efforts by creating a shared understanding of user needs and priorities. 2) Prioritization and Focus: By using story maps, teams can prioritize features effectively. The book explains how to derive a Minimum Viable Product (MVP) from the story map, ensuring that the product serves fundamental user needs without unnecessary distractions. 3) Better Conversations: Story maps enable better conversations throughout the development process. They allow teams to discuss opportunities, explore different user scenarios, and prepare stories for development. In summary, User Story Mapping helps teams stay focused on users, prioritize effectively, and deliver valuable products. If you want to enhance your product development process, this book is a must-read! #bookrecommendations #bookclub #modernwaysofworking

Having a good product sense is like running a marathon. Some people are naturally good at it, but anyone can excel at it: you just have to practice it regularly. This is why I scheduled in my agenda at least 1 weekly product critique, and I follow the guidelines made by Julie Zhuo : https://lnkd.in/em8ny4t4 Practicing such exercise weekly personally helped me a lot by: 1) seeing how other companies create their product 2) feeding my benchmark file as I take screenshots all along 3) strengthening my product sense by identifying best practices and innovative ideas And you, how do you improve your product sense ?

What's the strategy behind creating your own product? 🤔 Throwback to a lecture by our own Marek Ďuračka, who covered the ins and outs of product #development - when to start and how to tackle it. 💡 Interested in learning more about developing your own #product? Drop us a comment or message, and we'll share the full presentation with you. 🤝🏼

There are many reasons why a product fails. Not having a clear message on value shouldn't be one of them. Luckily, if you're struggling with messaging, it is one of the easier issues to validate with little to no code changes. Getting clarity in your messaging is crucial, and it starts with your value proposition on the website. Here’s a simple and quick approach: 1. 𝗜𝗱𝗲𝗻𝘁𝗶𝗳𝘆 𝗬𝗼𝘂𝗿 𝗜𝗱𝗲𝗮𝗹 𝗣𝗲𝗿𝘀𝗼𝗻𝗮: Who are you trying to reach? 2. 𝗠𝗮𝗶𝗻 𝗣𝗿𝗼𝗺𝗶𝘀𝗲: What is the one main promise your product will deliver for them? 3. 𝗕𝗿𝗲𝗮𝗸 𝗜𝘁 𝗗𝗼𝘄𝗻: Outline three key benefits that show how your product delivers on this promise. That’s your message. Clear, concise, and compelling. Remember, telling me your product can do X, Y, and Z doesn’t tell me why I should use it. Focus on the benefits, not just the features. This is just one tactic. There are many strategies out there, and there's no one-size-fits-all approach. Stay tuned for more on how to deliver on your value proposition within the product itself. ---------- Have you struggled with clarifying your product’s value proposition on your website? What steps did you take to improve it? #ProductManagement #StartupGrowth #TechIndustry #ProductMarketFit

Feedback-first products are the future. Why? Because they're more likely to be: - Successful - Sustainable - Scalable Why is that? Because they're built on what people need, not assumptions. When you prioritize feedback: - Users feel valued - You get valuable insight - Your product gets better Feedback is a gift. And it's one that's becoming more and more important. So, start asking your users what they want. It's the key to future-proofing your product.