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Listen up if you're running a startup or starting your own business! One big mistake I often see is immediately diving headfirst into pricey marketing tools right from the get-go. It's tempting to think these tools are the key to quick success, but they can cost you a lot of money and time, especially if you're starting and trying to build your reputation. Think of it like this... Imagine a new chef buying the fanciest kitchen gadgets before they've even mastered basic cooking techniques. Sure, good equipment can help, but the chef's skill and creativity genuinely matter. Similarly, as a startup, you must focus on improving your product or service, building a solid brand, and connecting with potential customers before splurging on expensive tools. Instead of blowing your budget on flashy software, taking a more strategic approach is wiser. 📌Start by using affordable or even free tools for your marketing needs while investing your money where it counts. 📌Consider spending on industry-specific courses or workshops to improve your skills and knowledge, which can bring more significant returns in the long run than fancy software you might need to understand or need entirely. 📌Also, take into account the power of building a loyal customer base through channels like email marketing. Focus on something other than growing a massive email list for the sake of it. 📌Aim for quality over quantity by targeting people genuinely interested in your offer. This means personalizing your messages, engaging with your audience regularly, and nurturing those relationships to turn leads into paying customers. In my journey as a strategist, I've found that success comes from a careful balance of investment and strategy. While chasing shiny new tools is tempting, real growth comes from mastering your product or service and building genuine connections with your audience. So, take your time, invest wisely, and focus on what matters for your startup's success. #startups #entrepreneurs #strategy
Executive Sales Leader | Business Growth Strategist | Driving Revenue, Strategic Market Expansion & Leadership Transformation Across Pharma, Biotech, eCommerce, and Social Selling Industries
8moThis is a fantastic resource for any entrepreneur - focus on building a great product/service, connect with your audience, and then leverage the right tools to amplify your success. Excellent share, Esther Dumbiri 💜