Estefanía Agüero’s Post

Digital media ad performance ratings were highest for social media (35% excellent) followed closely by gaming (30%), and digital display (26%). When asked about the benefits of advertising in gaming, 91% of the brand and agency participants of this survey said it helps them engage the right audience, while 88% believe it's a relevant place to advertise to consumers. The rise of gaming advertising is evident in the strong performance of social media, gaming, and digital display ads, emphasizing gaming's emergence as a key platform for engaging audiences and delivering relevant advertising, mirroring shifting consumer behaviors in the digital era. #marketing #advertising #gaming

There are billions of players globally 🌍 Most internet users are gamers - a highly engaged audience, that advertisers can reach with the right data 🎮 🎯 As OAN - Global Gaming Audiences, we provide over 600 segments of gamers across the world to make it easy to find and target the right audiences in your campaigns. ➡️ Looking for segments of players? Let's connect! Contact us at team@oan.pl 📥 #gaming #advertising #users #targeting #audiencedata #programmatic #gamers #players

By 2030, the global gaming ad market is projected to reach $17.6 billion, with programmatic ads driving much of this growth. Here’s why it’s a game-changer: - Seamless integration of ads into gameplay, providing a smooth, non-intrusive experience - Interactive ads build real connections with players - Ensures higher engagement and measurable results - Enables precise targeting for more relevant messaging to gaming audiences At Game Marketing Genie, we help brands leverage the power of programmatic advertising to connect with gamers. Learn how we can elevate your brand – visit https://hubs.la/Q02-YjyC0 #programmaticads #gamingads #roi #gameplay #ingameads #gamemarketinggenie #gamingagency #gamedevs

Social media and YouTube are reshaping traditional TV viewership. By 2025, they’re expected to surpass linear TV in US audience reach. With all the buzz around Connected TV (CTV), it's important for advertisers to be strategic about this shift. Bent Pixels has observed a 79.8% increase in CTV viewership among the gaming community, highlighting a growing preference for immersive, big-screen content. Bent Pixels is the Largest Gaming and Creator Entertainment Network, per Comscore. We offer unmatched reach, access to premium gaming channels, and advanced targeting capabilities to engage these audiences effectively. For brands, CTV is a powerful medium to connect with engaged gaming enthusiasts where they’re most receptive. Take a look at the data below! #ConnectedTV #GamingAdvertising #DigitalMarketing #BentPixels

Need help targeting audiences or growing brand awareness in the gaming, tech, or consumer electronics space? 🎮 Over the past 2 years, we have grown a global audience of over 18 million and worked with Playstation, LG, Corsair, Green Man Gaming, and Cooler Master just to name a few. Leveraging our experience in growing and managing digital communities around WePC, VideoGamer, and PC Guide, our tech and gaming experts excel at creating best-in-class content for global audiences. So what are you waiting for? We’ve got the sector insight to speak to the audiences that matter to you and the creative expertise to create memorable campaigns that resonate with them. #DigitalAgency #Gaming #Tech #Marketing #ConsumerElectronics

📊 There are over 3 billion gamers globally. As marketers and advertisers seek to tap into this valuable audience, spending on gaming ads is on the rise 📈 As OAN - Global Gaming Audiences, we deliver gaming audiences from almost every country in the world 🌍 Our gaming taxonomy includes over 500 segments, divided into groups, such as: 🙍♂️ 🙍♀️ - demography 📱 🖥 - platform & devices 🏃♂️ - e-sport and many more! ✅ Reach gamers with our privacy-safe data. Contact us and let's talk about targeting players: team@oan.pl #data #audiencedata #gamingaudiences #globalgamingaudiences #targeting #targetedadvertising #targetaudience #programmatic #rtb #advertising #onlineadvertising #games #ps #xbox #switch #marketing

🌟🎮 Transforming Brand Growth with Gaming Advertising 🎮🌟 Working in marketing thus far, I've witnessed firsthand the incredible potential of gaming advertising to revolutionize brand engagement. Here's why I'm excited about MEG - Media Entertainment Gaming leveraging this space: 🌍 Connecting with a Vast Audience: The gaming community is where I find the most dynamic and engaged consumers, ready to interact with brands in new and exciting ways. 🎯 Seamless Engagement: Integrating ads within games ensures a natural and immersive experience, keeping users engaged without interrupting their playtime. 🤝 Building Authentic Partnerships: Collaborating with gaming influencers and companies has allowed me to create content that truly resonates with gamers, fostering a genuine connection. 📊 Data-Driven Decisions: The wealth of data from the gaming industry empowers me to make informed decisions, tailoring our marketing strategies for maximum impact. 🔮 Embracing Innovation: As we look to the future, I'm thrilled about incorporating VR and AR into our advertising mix, offering our audience an unparalleled interactive experience. Gaming advertising isn't just a trend; it's a game-changer for brand growth. Join me in exploring the endless possibilities it offers! Read our blog here - https://lnkd.in/evU8P5Mn #GamingAdvertising #BrandEngagement #MarketingInnovation #DataDrivenMarketing

(From our friends at MDDC Advertising Services) 🚀 As we fast forward to 2025, the world of advertising is constantly evolving and it's crucial to stay ahead of the game! From AI-driven targeting to immersive experiences, here's what you need to know to stay relevant. #AdvertisingTrends #2025Projections #StayAhead 🌟 ➡️ https://bit.ly/4cWwyTY

💡 🎮 The vast majority of advertisers say #game #advertising helps them engage with the right consumers, according to IAB's report "Changing the Game" 📊 In the report you will find loads of stats and facts for marketers who are considering investing in #game #ads. Let's take a look at some of them: 📈 nearly 90% of marketers currently using games advertising, say it’s of growing importance to their company 💰 40% of marketers plan to increase spending on #gaming ads in 2024 💥 78% of advertisers use games advertising continuously throughout the year ➡ Reach your gaming audiences on almost every market. Contact us and let's talk how to target your gaming audiences: team@oan.pl #targetaudience #targetedadvertising #gamingadvertising #gameads #programmatic #digitalmarketing #targeting #segments #audiences #gamingaudiences #ps5 #xbox #pcgames #games #players #campaigns #report