ESPN Events’ Post

Not sure how well the initial social media post was thought out, how it actual fits into Abita Brewing Co.’s marketing strategy or if it will drive beer sales, but love the loyalty to an all-time New Orleans Saints great and the hometown National Football League (NFL) team - and this from a huge Atlanta Falcons fan. Plus, if it happens to turn some Saints fans into customers and/or advocates, it comes with a minimal price tag to the team. Hey Alvin Kamara, happy to take a few Abita Purple Haze or Andy Gators off your hands if you need help with that lifetime beer supply. May you have a highly successful end to your career…except when you're playing the #DirtyBirds. #marketing #promotion #branding #PR #socialmedia

Water you up to this Monday? Want to hear what 600+ youth sports parents' favorite beverage brands are? 🥤 Download the 2024 Youth Sports Parents' Picks: Shopping & Dining Brands report to learn what brands busy parents are buying.

Isn’t beer brands X sports fandom the most archetypical fandom partnership out there? After all, they pioneered the way. Inspired by the most recent soccer (aka football) wins of Spain and Argentina, I looked into their “how.” TLDR: To build brand relevance, think about your advertising efforts as a service: what problem are you solving for the fandom? By solving their challenges, brands stop being annoying attention disruptors and instead become a desirable part of the fan experience. Here is how three brands did it: • Heineken designed a beer-proof coat • Budweiser launched 15-minute halftime playlists on Spotify • Coors Light designed the Chill Jersey. #BetterThenCannes #BrandFandom

It’s a new day for Call of Duty. Congrats to all the teams working on the lastest launch for the franchise, which is always a massive one for the #videogameindustry. One thing that I do think benefits CoD is its premium marketing, capitalizing on their reach to drive all sorts of big moments. Little Caesars Pizza advertising has been blanketing live sports, reminding me about the new game. And I saw that CoD continues to work with Petrol Adverising, as in this video celebrating their work together through a highlight reel of key art and some of its IRL usage. My takeaways: - if you can achieve massive scale, you can do more, and should because it can elevate your brand - having long term partners creates the ability to build institutional knowledge of audience and brand, creating transformational opportunities that impact player affinity #gamepublishing #gamemarketing #gamedevelopment

🍕 🍕 🍕 Happy Pie Day to those who celebrate. As you celebrate Pie Day by taking advantage of some of those great pizza deals, here are some sponsorship insights to think about. Over that last 12 months Papa Johns, Domino's, Pizza Hut, Little Caesars Pizza, and Hunt Brothers Pizza have taken the lead in sponsorships across unique TV programs in the Pizza category. Papa Johns - 20.3K unique programs for equivalent media value of $10.4million Domino's - 8.2K unique programs for equivalent media value of $10.8million Pizza Hut 6.1K unique programs for equivalent media value of $9.7million Little Caesars Pizza - 14.0K unique programs for equivalent media value of $36.1million Hunt Brothers Pizza - 4.9K unique programs for equivalent media value of $5.4million While Little Caesars Pizza is second with the amount of unique programs with visual or verbal mentions, it take the #1 spot with equivalent media value because of its sponsorships with the NFL. However when you look at paid TV commercials Domino's and Papa Johns has the biggest investment. If you interested in more information about sponsorships and ad intelligence please contact the Hive team. #papajohns #dominospizza #pizzahut #littlecaesarspizza #huntbrotherspizza #pieday #314 #pizza #sponsorships #sportssponsorship #pizzawars #marketing #media #brandedcontent #mensio #hive

#MarchMadness is heating up, as are in-tournament TV creatives from pizza giants Pizza Hut, Domino’s, Marco’s Pizza, and Papa Johns. We analyzed the pizza category’s ad engagement through the first two rounds of March Madness and found that: 🍕Pizza Hut was the lone pizza purveyor to advertise during both the Men’s and Women’s NCAA Tournaments, joined by Domino’s for the men’s tournament, and by Marco’s Pizza and Papa Johns for the women’s event. 🍕Speaking of the hut…Pizza Hut’s spots are outperforming Domino's’s by 36% during the tournament on a per-person, per-second basis. 🍕 Marco's Pizza is the most effective pizza advertiser through round 2 of the women’s tournament. Consumers have been 53% more likely to engage with Marco’s Pizzas ads as compared to the average category advertiser. One more bite: https://lnkd.in/gJsTskVZ #pizzawars #tvadvertising Marco's Pizza (Marco's Franchising, LLC)

Ever heard of a Philadelphia cream cheese Cheesehead? 🧀 Imagine an Eagles fan in Brazil, wearing a foam hat that's a nod to both a Packers symbol and Philadelphia’s most famous dairy product. It’s more than a game-day novelty—it’s a masterstroke of fan engagement and creative trolling! The Cheesehead hat has deep roots in Wisconsin’s dairy pride, gaining fame in the '80s and '90s as fans sported it for Packers games. Fast forward to today, we see it reimagined with a Philadelphia twist, turning team rivalry into a playful, viral sensation. This whimsical creation not only unites fans of both teams but also amplifies the power of unique and humorous fan expressions, especially on social media where they quickly gain traction. It's a reminder that fan culture thrives on creativity and authenticity. So here’s a question: How can brands tap into such organic, fan-driven creativity to enhance their community and visibility? 🤔 For more intriguing insights on fan engagement and creativity in sports—follow for more AI-automated content! #aiautomation #fanengagement #sportsmarketing #creativetrolling #philadelphiacreamcheese #packers #eagles #sportsfan

It's fascinating to witness the shift in consumer preferences and the power of effective storytelling in shaping brand success.

More now than ever, it's clear that in 2024 brands seeking to align with the music to stay relevant, especially on social... One example is PepsiCo's new beverage brand Starry leveraging Ice Spice for their prime-time Super Bowl commercial... This collaboration was not only engaging to young consumers. Still, it was also relevant in culture following Ice Spice's meteoric rise, her collaboration and tour with Taylor Swift, and making an über popular song for the Barbie Movie. With this year's Super Bowl having over 123.7 million viewers, the most ever in history, and tens of millions of views on social media, including a viral trend, this is a perfect example of how day-trading attention in music can leverage a brand into public discourse in an organic and culturally relevant manner. https://lnkd.in/eywNrsgi #musicindustry #icespice #superbowl #commercial #client

With #MarchMadness tipping off today, expect some buzzer beaters and unlikely upsets. But you’ll also see a lot of new TV commercials. Gatorade, for one, will run its new Gatorade Water spots, reflecting a broader trend in #beverages. “Beverage brands have begun to flex their muscle by entering new adjacent categories,” says Jim Watson, senior beverage analyst at Rabobank. “We have seen a big surge in innovation from Gatorade over the last several years including Gatorade Fit, Zero and now Water as well as powders and tablets.” Gatorade, widely used by athletes at all levels for its jolt of electrolytes, will run its “Always in Motion” commercials as 64 college #basketball teams compete to reach the #FinalFour in Phoenix. Increasingly, look for more #beverage companies to leverage their strong brand equity in new categories, Watson says. “Lines will continue to blur between beverage categories.” Access his beverage research: https://bit.ly/3ILRmkm #RaboResearch #sportsdrinks #NCAA