Evan Shapīro’s Post

huh?

The only question I have is if YouTube-first content like this will do as well on Netflix? We know that (as of now, anyway), people consume and search for different content on different platforms. Do people want "YouTube content" on Netflix, or are we seeing the lines blurred here and the platform won't ultimately matter?

I went to a Colin & Samir content creator meet up. First, I was way older than just about everyone at that meet up. Second, I was blown away at the end of the day after realizing the Venn diagram of those that are thriving on Youtube and those that are 'Hollywood professionals' has very little intersection. Hollywood cannot wrap their heads around scaling down to work in the Youtube space. Those of us that are one-woman bands that have spent years learning the Hollywood way have the upper hand here. Very much looking forward to 2025. It's frightening AF but soooo exciting.

Maybe but the owners of YouTube must pay a fair level of tax in the UK. In 2022, Google’s revenue in the UK amounted to approximately £2.6 billion, yet only paid £59 million in tax. That's a smidge over 2% Source: Statista. For a more nuanced analysis of how Google and other large tech groups don't play fair, read this article: https://www.taxwatchuk.org/seven-large-tech-groups-estimated-to-have-dodged-2bn-in-uk-tax-in-2021/#:~:text=Applying%20the%2019%25%20tax%20charge,%C2%A3691m%20in%20UK%20tax. The loopholes must be closed as a matter of urgency.

Love this and couldn’t agree more. Just wait till you see it 👀

Thanks for making this dominance visible, Evan. You convinced me to focus on the platform ultimately for this key selling point: self-guided distribution without barriers + built-in social sharing that creates community and doubles as market adoption evidence + real time data for ongoing iteration and future product development. Damn. That’s a lot of power. For very very little cost compared to alternative paths for market-direct. The biggest media incubator ever? YouTube.

The year of YouTube started years ago. I absolutely love YouTube - it's the only punk rock entity left in media.

Perhaps we need to re-think "mainstream" media today. Legacy media groups are chasing YouTube, which is as ubiquitous as content delivery gets.

Many platforms better know how to pívot. YouTube is actively changing its interface for creators to present their content to look more like Netflix, Prime, etc for viewers. So why not go get those creators like Netflix is doing and Amazon did with Mr. Beast and Beast Games. It’s going to be quite interesting to see the media landscape over the next couple years and how it changes.

Don't forget this deal in the animation space Evan. https://www.cartoonbrew.com/streaming/a-new-model-for-indie-animation-producers-netflix-has-licensed-youtube-hit-the-amazing-digital-circus-243091.html The anime and animation biz, especially creators need to learn fast how to f*** off the gatekeepers at broadcast and the streamers and take their stories directly to the audience who aren't watching broadcast and streaming anyway.