🛫👩✈️ As Boeing embarks on its critical quest for a new #CEO, the aviation giant stands at a crossroads where the choice reflects much more than a leadership change—it will show its ability to overcome adversities and start a strategic renewal process. 👨🎓Having dedicated my academic journey to understanding the intricacies of strategic management and leadership in the aviation industry during periods of crisis and environmental turbulence, my PhD thesis at the Universität St.Gallen (HSG), several academic papers and my experience in the industry carved a path through navigating crises, managing the complexities of top management teams' strategizing, and spearheading strategic change. 💡My main findings are to be aware of a) the relevance of the #StrategyTeam (CEO & Chairman with main role!), its structure and dynamics as well as carving out clear roles and responsibilities, b) leveraging the #board as a co-creating team (not as a controlling board!), c) not exaggerating the current, short-term developments and pressures (do not be an actionist!), and d) foster a dialogue (formal & informal) with internal and external stakeholders on strategic turnaround and change. 📢 In light of recent opinions of a new Boeing CEO (https://lnkd.in/eNy98bDm; https://lnkd.in/eWR6s2ny), my research and experience offers insights on the CEO's experience, knowledge and network: 1. An #IndustryInsider and #BoeingOutsider seem to be a good strategic fit. This aligns with my thesis findings, where a blend of industry insight and fresh outlooks significantly contributes to overcoming blind spots, groupthink and industry blindness in strategy while fostering openness to strategic change. 2. #EngineeringKnowledge will be key as the new CEO navigates the intricate realms of aviation, echoing sentiments from industry stalwarts like #SirTimClark of Emirates and #MichaelOLeary of Ryanair - Europe's Favourite Airline. 3. #PoliticalSavviness and #IndustryConnections are key to navigating the complex stakeholder landscape, which is vital for restoring trust with policymakers, regulators, and industry leaders. 🔝 As Boeing embarks on this crucial search, it's imperative to appoint a leader capable of not just navigating Boeing through its immediate crises but steering the company towards a future where it can reclaim its pioneering status, underscored by a commitment to safety, innovation, and integrity. You can find more insights on the relevance of the CEO and strategy team in times of uncertainty in one of my papers (https://lnkd.in/esTZzevU) and a blog post (https://lnkd.in/euTne4EB). #Boeing #CEO #AviationIndustry #Crisis #Strategy
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🚀 New Boeing CEO Kelly Ortberg Takes Bold Step! 🌟 Location: Seattle office ✈️ (2,300 miles from Arlington HQ) This highlights his dedication to the idea that overcoming obstacles requires being on-site where the work is happening. 🔧🏗️ Product Definition: Role: CEO of Boeing 👔 Focus: Addressing quality issues 🛠️ and improving production processes 🏭 What: Ortberg’s decision to work from Seattle, Boeing’s original home 🏠, is a strategic move to be closer to production and quality control. 🔍 How: By relocating to Seattle, Ortberg aims to gain a firsthand understanding of the challenges 💪 and work directly with the teams on the ground. 👷♀️👷♂️ Why: This move is seen as a commitment to solving Boeing’s ongoing quality issues 🔧 and restoring the company’s reputation. 🏆 What It Does: Enhances communication 🗣️ between leadership and production teams, ensuring more accurate and timely problem-solving. 💡 What It Will Accomplish: Aims to improve product quality 📈, reduce incidents 📉, and rebuild trust with customers and regulators. 🤝 Financial Impact: Potentially reduces financial losses 💸 by addressing production flaws and avoiding costly incidents. Could lead to long-term financial stability and growth. 🚀 Technical Synopsis: Kelly Ortberg, Boeing’s new CEO, is making waves by choosing to work from Seattle, the company’s original home 🏠. This decision is a strategic move to address Boeing’s quality issues 🛠️ and improve production processes. By being closer to the action, Ortberg aims to gain a clearer understanding of the challenges 💪 and work directly with the teams to solve them. This move is expected to enhance communication 🗣️, improve product quality 📈, and ultimately lead to financial stability for Boeing. 💰 Keywords: Boeing CEO, Kelly Ortberg, Seattle, quality control, production, leadership, aviation, aerospace, business strategy Hashtags: #Boeing #Aviation #Aerospace #CEO #Leadership #QualityControl #Production #Seattle #Innovation #Engineering #Manufacturing #AviationSafety #TechLeadership #BusinessStrategy #CorporateMove #AviationIndustry #TechNews #AerospaceEngineering #FinancialStability #AviationTech #Boeing737Max #AviationIncidents #AerospaceQuality #AviationManagement #BoeingCEO
Boeing’s new CEO is already making an overdue change his first day on the job
msn.com
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This article from INSEAD about how changes in Boeing's culture and priorities as an organization led to its recent troubles has really struck a chord with me. In case you do not follow aviation news, Boeing is currently under pressure from regulators and investors for a series of troubling incidents with its 747 MAX planes, which includes losing a fuselage cabin panel midair on an Alaska Airlines flight because Boeing didn't put in some bolts on a door plug. What is interesting is that the article suggests that Boeing gradual descent (pun intended) originated as far back as 1997, when it acquired McDonnell Douglas. The acquisition led to a leadership shuffle and a different set of priorities - one with an obsessive focus on cost savings. That led to more outsourcing, more layoffs and shortcuts when it came to product design and development. The funny thing is, these strategic decisions were all successful in driving growth for a while - Boeing's stock price continued to go up, and Boeing's previous CEO, David Muilenburg, was actually named "Person of the Year 2018" by an aviation magazine, before he was fired by the board. The article resonates with me because at a much smaller scale, I have experienced the same script in a few different organizations. It generally goes like this - company acquires or gets acquired, new leaders get brought in with an incentive to drive short-term growth (especially leaders from acquired firms who need to hit their earn-out targets), organization starts taking shortcuts, people and culture get de-prioritized and long-term thinking gets thrown out the window. The funny thing is, the script always ends the same way. The only difference is how long the plane keeps flying without a cabin fuselage. Jokes aside, it is easy to blame the person in the cockpit when a plane-wreck happens, but humans are generally primed to self-optimize, and the bigger issue is perhaps the model of capitalism that we have all grown used to - one that is obsessed with more profit, more growth and higher CEO compensation, at any cost. This is a model that encourages a "grab and dash" mindset, in which some people win big in the short-run, and everyone is worse off in the long-term. The good news is that the world is gradually coming to terms with the downsides of "growth at all cost", and investors are penalizing companies who fail to consider their impact on a broader group of stakeholders and the environment. Whether we will achieve a more "enlightened" model of capitalism over time is anyone's guess, but in the meanwhile, be prepared to read the same tired scripts and uninspiring sad endings. #organizationalbehavior #leadership #growth #sustainability
Boeing’s Tragedy: The Fall of an American Icon
knowledge.insead.edu
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Boeing’s just-announced search for a new leader looms as the premier succession drama in modern corporate history. Boeing desperately needs a superstar featuring a totally different profile from its last several pilots. That’s the only way it can recast its production processes and procedures to regain its old record of safety excellence following the two fatal crashes in 2018 and 2019, and the notorious door-panel blowout over Portland in January. That Boeing picks the right CEO is of paramount importance to the future of both the global aerospace industry, and the U.S. economy given the planemaker’s role as America’s largest exporter. The company’s production stall has already worsened an airplane shortage that’s forcing customers worldwide to slash flights and raise prices. That Boeing lands smoothly is also critical to the expansion of low- and ultralow-cost carriers essential to keeping fares in check. Read more: https://lnkd.in/e54r7jCg
Boeing needs a CEO with very rare traits, insiders say—but the two best candidates are unlikely to take the job
fortune.com
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It will be interesting to see who Boeing will appoint as their new CEO. Whoever it is, they will need to shift the focus away from shareholder value, buying back shares to boost stock price and enhanced dividend payments and focus instead on ensuring that they have a safe and efficient production line where quality is central to everything they do. Currently their main rival, Airbus, has a bigger order book, higher productivity and a better safety record (that’s fewer failures and less passengers killed) and something not to be ignored for the sake of a higher stock price.
Boeing may turn to outsider CEO to tackle spiraling crisis
reuters.com
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Boeing's rolling strategic restructuring means every major fire burning at the company is interconnected. The latest from The Air Current is insight into what's holding up a deal with Spirit AeroSystems (it's Airbus, but why?) and how the chess pieces moving around on the board for the (second) most important U.S. job search in 2024. Yes, there's an entire section of this deep dive called 'CEO politics'. #staycurrent
Boeing wants Spirit AeroSystems before it picks a new CEO
https://theaircurrent.com
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An interesting idea: I am intrigued by the idea of Boeing selling off Boeing Global Services to raise cash and refocus. What PE or strategic do you think would be the best fit for this business, given the size and restrictions? https://lnkd.in/gQSVziZn #aviation #privateequity #PE Airbus
Opinion: Why Boeing Global Services Should Be Phased Out
aviationweek.com
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In reading today's news about Boeing's new #CEO, Kelly Ortberg, I'm reminded of my friend and former Partner, Aaron Sorensen PhD's research into the risks and results of internal/external CEO candidates, published recently in Directors & Boards. Certainly, Boeing faced immense pressure for an external hire and it will be interesting to follow Ortberg's turnaround effort. #CEOsuccession #executivesuccession #externalversusinternal #turnaround #predictiveanalytics #successionplanning #crisismanagement #talentacquisition #aerospaceanddefense #AandD Lotis Blue Consulting https://lnkd.in/eF3jTxpP
Boeing’s New Pilot Has the Turnaround Job of the Decade
wsj.com
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Boeing's CEO announced his resignation today, alongside other leadership moves. Richard Aboulafia's been critical for the better part of a decade on a series of moves that he views as the "financialization" of a great American engineering company. He's highlighted a few things - but what popped to me is that aerospace companies face similar challenges to other industries, but on a vastly difference time scale / complexity. To the layperson, a planemaker might seem similar to an automaker. But are they actually? Automakers are well known for squeezing their suppliers to the brink of bankruptcy to get the best price. Can Boeing or Airbus do the same? Last year, Dave Calhoun announced Boeing wouldn't produce a new plane this decade. Putting aside whether that's the right strategic decision from a product perspective - how does it impact your workforce? The best young engineers want to work on new & engaging products - how will you compete to hire/retain them knowing they won't work on a new plane for at least a decade? If it's been more than a decade since your last new plane launch, where will your experienced engineers & project managers be? How will those lessons learned & knowledge transition to the next generation if they've transitioned, are retired, or near-retirement? If you were a fresh-faced 24-year old engineer working on the 787 (launched in 2009, assuming 10-year process), then you're 54 by the time 2030 comes around. Are you still with Boeing? How many of your peers are still around? The good news is that lead times are long & Boeing won't lack for customers any time soon. If they look back at the last decade and decide that mistakes were made, the Board & Management have ample runway to change course, and you can be sure that given Boeing's importance to national security there will be plenty of political will to support the turnaround. #strategy #aerospace #cfo
Aboulafia calls for “regime change now” at Boeing - Leeham News and Analysis
https://leehamnews.com
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Boeing Faces Tough Questions Amid Earnings Results CEO Candidates and Spirit AeroSystems Talks: 🌀Speculation surrounds potential CEO successors and Spirit AeroSystems deal. 🌀Uncertainty persists over who will lead Boeing after current CEO departure. 737 MAX Output Challenges: 🌀Boeing grappling with slumping 737 MAX jet output due to safety crisis fallout. 🌀FAA's imposed cap on monthly deliveries adds pressure on production targets. Financial Strain and Stock Performance: 🌀Boeing's stock down 34% this year, amidst revenue fall expectations. 🌀Analysts express concerns over cash burn rate and slow delivery pace. Future Direction and Integration: 🌀CEO transition coincides with potential acquisition of Spirit AeroSystems. 🌀Questions arise about deal structure and integration plans. Financial Outlook: 🌀Expected first-quarter adjusted loss of $1.76 per share and $4.5 billion cash burn. 🌀Debt and cash reserves indicate financial capacity for potential deals. Link to Reuters Article - https://lnkd.in/gQtqCT9v
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Who Will Replace Boeing’s CEO? #Whats_New: There are potential #CEO candidates who could potentially lead #Boeing and help in resolving the company's challenges. It is very important to find a suitable CEO with the right combination of skills and experience to navigate Boeing through its current difficulties, which include the #737MAX crisis and other issues. Boeing must carefully examine potential candidates from both within Boeing and outside the company who may be able to steer Boeing in the right direction and restore its reputation. https://lnkd.in/dzE8EJwV
Who can fix Boeing? Here are some potential CEO candidates
msn.com
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Menschen, die miteinander arbeiten, addieren ihre Potenziale. Menschen, die füreinander arbeiten, multiplizieren sie!
8moDear Eric, in the many publications on the capabilities of the new CEO, too little attention is paid to the ability to make sustainable changes to #Boeing's corporate culture. This is an indispensable and very demanding skill, especially against the background of the American quarterly and profit thinking as well as the hire-fire culture, which makes it difficult, if not impossible, to build a sustainable safety culture due to the loss of long-standing, experienced and safety-conscious employees. Lieber Eric, in den vielen Veröffentlichungen zu den Fähigkeiten des neuen CEO wird der Fähigkeit, die Unternehmenskultur von #Boeing nachhaltig zu verändern, zu wenig Beachtung geschenkt. Dies ist eine unverzichtbare und sehr anspruchsvolle Fähigkeit, vor allem vor dem Hintergrund des amerikanischen Quartals- und Profit-Denken sowie der Hire-Fire-Kultur, die durch den Verlust von langjährigen, erfahrenen und sicherheitsbewussten Mitarbeitern den Aufbau einer nachhaltigen Sicherheitskultur erschwert, wenn nicht sogar unmöglich macht.