Eric Block’s Post

🚀 How Wana Brands Became the #1 Edible Brand in the World: Insights from CRO Eric Block🍃 In my recent interview with Eric Block, CRO of Wana Brands, we dug into what’s behind their incredible success as the world's leading cannabis edible brand. The secret? It’s not just about being #1—it's about staying true to their mission and serving their community with purpose; which Founder Nancy Whiteman stressed. 💡 Eric shared that at Wana, it’s never been about being top-ranked. It’s about using cannabis as a delivery system for plant-based medicine—not just creating THC-infused candy. From day one, the goal has been to unlock the full potential of the cannabis plant, combining THC, terpenes, flavonoids, and more to create products that make a real difference in people's lives. 🔬 With a focus on innovation, Wana is continuing to push boundaries, creating edibles that aren’t just tasty but scientifically crafted to deliver targeted effects. It’s a game-changer for the industry. Wana was acquired by Canopy Growth Corporation for $279 million. Here's what’s key: 🌱 Purpose-driven growth 🧠 Innovation at the core 💚 A commitment to serving, not just selling As Wana expands, their focus remains clear: to bring more people the transformative power of plant medicine, in the most effective way possible. 👉 Curious to know how they maintain their position at the top? Check out the full interview to hear more from Eric on Wana’s journey, their mission, and what’s next for the brand. #WanaBrands #Cannabis #Innovation #Edibles #PlantMedicine #THC #Leadership #GrowthMindset #PurposeDriven #Interview #CannabisCommunity #ScienceAndInnovation #EdibleRevolution

“Success lies in relentless execution of the basics.” - Leonardo Da Vinci It’s the obvious things that we sometimes overlook. Mari y Juana® Inc. is taking it back to the basics, taking it back to focusing on what got us name brand recognition three years ago. When we first launched the brand in 2021, our ¡Mota Mix!™ michelada cups are what garnered attention from the market. It led to Ave Miller reaching out and introducing me to my business partner and Mari y Juana® Beverages Co. award-winning 🏆 product formulator Matt McGinn. We are taking that product’s success, enhancing the user experience by giving them other uses for the same chili-powder mix, providing the shops with a very low cost, yet, high margin SKU offering that will take up little space next to their registers, and doing so with no other competing product type in sight. Think Tajin® but on cannabis-infused steroids 💉🤪 Will there be well-funded groups and brands that will come in and try to replicate what Mari y Juana® Foods Co. started when the idea 💡 was first imagined in 2016, that of catering to this sleeping giant 🇲🇽 of a market demographic, hungrily awaiting some proper representation? Sure. Undoubtedly, they will come out of the woodwork. Will they be able to come close to replicating the authenticity and originality that MJ has brought and will continue to relentlessly bring in the cannabis space? ¡No way José! 😎🤙🏼 #DrinkMJ #MJBeveragesCo #MJFoodsCo #Marijuana #CaliforniaCannabis #CannabisBrands #CannabisEdibles #CannabisInfused #CannabisInfusedEdibles #CannabisInfusedBeverages #CannabisDrinks #CannabisInfusedDrinks #CannabisNews #CannabisInvestors #CannabisCommunity #MarijuanaFoods #MarijuanaBeverages #CannabisBeverages #Cannabis #CannabisIndustry #CannabisBusiness

A great example of a brand with a high valuation driven by #innovative marketing is Oatly, valued at approximately $10 billion after its 2021 #IPO. This demonstrates the potential value of a strong #brand. However, creating a successful #Cannabisbrand is challenging. The lack of interstate commerce in Cannabis leads to highly fragmented distribution, and strict advertising regulations, including on #socialmedia, not to mention tiny marketing budgets—all add up to make it difficult to build brands in Cannabis. Despite this, some Cannabis #brands have managed to #standout: ✅ Stiiizy, a brand so well-known for vapes that its name is used generically, like "Kleenex" is used for ''tissues.'' ✅ Old Pal, now available in 27 states, making it almost a national brand. ✅ Paletas, has won the Emerald Cup two years in a row now & still selling out. ✅ Wyld, is now available in nearly half of all U.S. dispensaries. ✅ Cookies, which has gained such popularity that its famous logo is found on swag around the world—from Oakland to #Barcelona. In your opinion, which Cannabis brands do you think hold the most #value? Who's going to be the next billion-dollar brand in #Cannabis ?

In the fast-evolving world of wellness and cannabis, a groundbreaking partnership emerges, promising not just a product, but a beacon of innovation and community empowerment. Hempacco and Gumbo Brands have collaboratively launched a new line of cannabinoid-infused gummies, setting a benchmark in the industry for quality, creativity, and social responsibility. As professionals, understanding the dynamics of such partnerships and their market implications is crucial. This collaboration isn't just about producing gummies; it's about leveraging Hempacco's manufacturing prowess and Gumbo Brands' cultural insights to create a product that's both beneficial and responsibly enjoyed. The launch reflects a broader trend in the cannabis and wellness sectors toward products that are not only effective but also align with consumers' values of community and health. As we observe this partnership unfold, it presents an interesting case study on how businesses can collaborate to innovate and contribute positively to society. For more insights and a deeper dive into this collaboration, click here to read the full article: https://lnkd.in/gpPqmK9v  #CannabinoidGummies #WellnessRevolution #CreativeCommunity #GummyInnovation #CannabisInnovation #WellnessTrends #BusinessPartnership #CommunityEmpowerment #HealthAndWellness #CannabinoidGummies

Sephida Artis-Mills is expanding cannabis into unexpected markets Sephida is the President and Co-founder of United Empowerment Party and former CSO of HPI Canna, which is a leading cannabis manufacturing partner, that offers a comprehensive range of services from cultivation to product creation and their top quality is reflected in their quasi-vertically-integrated system, including advanced extraction labs and their proprietary Proven Agricultural Model (PAM). HPI Canna specializes in producing a wide variety of cannabis products, from crude extracts to custom formulations, all while ensuring compliance with safety and industry standards. We sat down with Sephida as she shared exciting news about the partnership between 40 Tons Brand and HPI Cana, bringing innovative cannabis collaborations to New York. 🎉 We also touched on the merging worlds of cannabis and gaming, with tournaments and community events that will bridge new consumer demographics. Why you'll love it: - Sephida's plans to integrate gaming and cannabis, creating new opportunities and erasing stigmas. - The exciting New York rollout of 40 Tons, showcasing a unique Cali-to-New York  - How Sephida’s experiential marketing and technology background influences her strategy in the cannabis space Read article here : https://lnkd.in/dEK8YzxW Produced By:  ⁠⁠40 Tons Brand at MJBiz Con Filmed By: Stoner Shenanigans LLC Episode Sponsored By: DaySavers Custom Cones USA  #cannabis #cannabisindustry

This week I’m shouting out one of my absolute favorite craft brands: Alibi Cannabis from Oregon. This is carefully cultivated flower with incredible attention to detail, run by an INSPIRING woman. — Beautiful brand — Exceptional flower — Strong fundamentals And you MIGHT have heard of their famous Kamala Kush strain.... Which was put ON BLAST by Jimmy Kimmel, as he interviewed the VP on this topic… So let’s break it down… →→ The Company Alibi is a woman-owned, Oregon-based cannabis brand and cultivation facility. They grow premium, craft products that amplify the feminine beauty of the plant. It’s known for: → Cutting edge genetics → Vivid, highly recognizable aesthetic → Strong customer engagement → Quality hand trimmed flower They EMBODY the essence of craft cultivation: art, science and a bit of magic →→ The Management Marianne Cursetjee, MBA 🦋☀️ is INSPIRING! She’s a cancer survivor who started with RSO to help with chemo. She then moved into cultivation but was forced to hide it from her conservative parents. Until her dad was diagnosed with cancer…then she came clean. Today, she’s one of the leading voices in Oregon cannabis. And her story continues to inspire people. →→ The Business Alibi was founded in 2017 and became PROFITABLE in 2019. They’ve taken NO outside capital to date. Here’s where they’re at today: — Available in over 200 stores — 33% avg gross margin — 36% revenue CAGR — 55% yield increase from ’23 to ’24 Stable, growing and staying true to the craft path. — Just another story of a successful female founder leading the way in this industry. Keep on telling me cannabis has no positive stories? As always, I wanna hear about it in the comments. Re-post ♻️ if you think Alibi hits….

You say there are no "real" brands in the cannabis industry? Are you sure...? Cause I think, things are about to get Wyld! 📈 🚀 Wyld Edibles, already the #1 recreational edible company in the country, has launched their hemp D9 DTC product line, opening access to most of the country through one channel or the other. 🏪 📫 It’s not just availability that makes Wyld set to become the first nationally recognized cannabis brand. It’s their focus, dedication, and unique company culture. Let's look at their insane growth: Wyld launched in Oregon in 2016, where they quickly became the state's leading edible company. Right away, their distinctive and recognizable packaging, featuring an origami pyramid-shaped box set them apart from the crowd. They were focused from the get go, tackling one Oregon market at a time, wisely starting with the largest metropolitan areas and not moving on until they fully saturated that market. This isn’t rocket science, I know, but the simple fact that they had the discipline and focus early on was a huge differentiating factor and set the stage for rapid expansion.  They then pulled off what no other brand (to my knowledge) has done, conquered California and Colorado, dethroning two giants in the process, Kiva and Wana. This is truly amazing, Wana was a juggernaut in CO, commanding something like 35-40% of edible market share at the time Wyld entered CO. And California…. which has eaten so many companies alive that most major cannabis brands don’t even attempt to enter it anymore. In WA, it only took them one year to become the state's best selling brand. Their competition had an six year head start! …. Think about that. So how do they do this? I don’t know, But I know that Wyld: 1. Consumers are drawn to the outdoor culture as it resonates with their lifestyle, love of the outdoors and free nature. 🌄   2. Products hit harder and faster 💣 3. Proprietary terpene blends kick 🎯 4. Effect driven minor cannabinoid ratio products are easy for consumers to understand and for budtenders to sell, like 💤 5. They just have the best ground game out there! 🦍 If you’re a brand and you feel like you’re missing out, don’t. Wyld is a great company to represent this industry in the national spotlight. With quality products, a strong company ethos and straight ahead marketing they have set the standard. This helps the industry grow in a positive way, creating opportunities for other companies to follow in their footsteps. Emerging brands can learn from Wyld's success: 🔹 Focus and Discipline: Dominate local markets before expanding. 🔹 Innovative Products: Use unique formulations for clear benefits. 🔹 Strong Brand Culture: Build a culture that resonates with consumers. 🔹 Effective Marketing: Invest in guerrilla marketing for visibility. While Wyld may not yet a household name, this brand is for real and will soon be nationally recognized. 🌟 https://wyldhemp.com/

Exciting news from DöhlerGroup Dohler have announced that they have invested in Vertosa, a pioneering infusion technology company specialising in cannabis and hemp products. This collaboration marks a significant step towards advancing innovations in life science products within the beverage sector, benefiting the food, beverage, and nutrition industries globally. With this investment, Döhler and Vertosa are forging a strategic partnership aimed at researching and developing groundbreaking solutions. Döhler will leverage its expertise to create natural ingredients and blends, seamlessly integrating them into Vertosa's portfolio. Together, we will co-develop beverage formulations and infusion technologies tailored for lifestyle beverages, enhancing consumer experiences. Benjamin Larson, CEO of Vertosa, highlighted the transformative potential of the partnership: "Through our collaboration with Döhler, we're not only gaining invaluable knowledge but also unlocking the potential to co-create intellectual property that delivers unparalleled success for customers. This union signifies more than just innovation; it represents our shared vision to establish the gold standard for cannabis beverages, elevating industry standards." #Innovation #Partnership #LifeScience #Beverages #CannabisIndustry

Good evening, Aibo~ Before you hit the sack or start your light night grind, here are my case studies following up from today's earlier post. I'm available for 2 new Cannabis clients looking to stand out with their 4/20 marketing campaigns. In this carousel, I cover how I collaborated with dispensary Peake ReLeaf + nootropics brand Mycrodrops by providing tailored Innovative Strategies. You can learn more about my Innovative Leadership services on the LAINAVERSEworks website by clicking the link near my radiant face. Or click the direct link to more Case Studies in the Comments. Enjoy and hit me up via Comments or DMs if you're curious about how my ROI-driven approach can increase your profits + brand notoriety. ☀ #innovation #innovativeleader #innovator #creativeinnovator #marketingstrategies #productmarketing #cannabismarketing #cannabisindustry #cannabisbusines #hempbusiness #psychedelics #nootropics #marketingconsultant #womanowned #strategicplanning #projectmanagement