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Boost IQ with EQ Brands are making the switch 💡 Traditional marketing had its time, but influencer campaigns are where the real connection happens! 📲💥 It's time to shift budgets and tap into the power of authentic engagement. Who's ready to take the leap? 🚀 #InfluencerMarketing #BrandGrowth #DigitalEvolution

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Why do we not have brands spending money on social media? Influencer not getting it. Pull up the Ocean Spray. We've all seen it, this viral tick tock during COVID that allowed for the brand to sell out coast to coast and it was one piece of content. And that virality, it wasn't even the brand and even pay for it was organic social. So really neat brands to understand the power of social, the power of influence. I don't know of one commercial that has gone viral that has allowed for brands to sell out. If anybody knows let me know, but I can pull up many different social examples.

Director of Canadian Partnerships @ EQ

1mo

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