Equal Experts’ Post

🚀 Helping John Lewis & Partners Boost Online Sofa Sales 🛋️ When John Lewis & Partners noticed their sofa-buying journey wasn’t as smooth online as it was in-store, they turned to Equal Experts to help customers easily browse and buy. The Challenge? Customers struggled to navigate 130+ fabric options, find the right fit, and see the value in JL&P’s high-quality upholstery. Drop-offs were common, and revenue opportunities were being missed. The Solution? Through a service design approach, we simplified the online experience: 🛋️ Easier navigation and filtering to help customers find what they need fast 🛋️ Sofas are showcased visually for better decision-making Improved product page layouts, leading to: ➡️ +1.3% online sales conversion ➡️ £1.3m in new revenue ➡️ 1000% more fabric views and 22% more swatch orders! By focusing on customer needs, we created a seamless digital journey that boosted satisfaction and business growth. 💙 🔗 Check out the full story here: https://hubs.li/Q02QV9xJ0 #ServiceDesign #DigitalTransformation #SoftwareSolutions #CaseStudy

When it comes to the world of online furniture shopping, budget is typically the initial concern for customers. Just as you wouldn’t expect customers to purchase an item in your showroom without a price tag, displaying clear pricing on your website can streamline the customers’ browsing experience and aid in qualifying leads before they even make contact. By providing transparent pricing information, you are not only helping customers quickly find what they need but also setting clear expectations from the start.

The Key to Online Success for Furniture Manufacturers Crafting beautiful furniture is just the beginning. In today's digital world, it's about creating lasting connections with your customers online. With the right strategy, your brand can reach more buyers, build trust, and drive sales. Ready to take your furniture business to the next level? The digital journey starts here. Let’s make it happen—contact Furniturefy today! #furniturebusiness #digitalmarketing #onlinesuccess #buildyourbrand #furnituresales #businessgrowth #furniturestrategy #ecommerce #furnituremarketing #furnituresolutions #furnituremanufacturers #furnitureretailers

Our new website for Signature Stoves presented an unusual challenge: a fully ecommerce-enabled website where you're not permitted to purchase anything until your account has been approved. Signature's range of wood burning stoves is available exclusively to fireplace showrooms, with online sales strictly forbidden. Only trade account holders can purchase them online, and the site required a sophisticated price matrix that allows approved dealers to mix and match multiple stoves at increasing discount rates. Unsurprisingly, all off-the-shelf ecommerce platforms are designed with the assumption that the seller will want to make it as easy as possible for customers to make a purchase, so Signature Stoves is something of an exception and one that I think works very well, providing an impressive product showcase for customers and encouraging stove dealerships to apply for a trade account. In addition, I designed the brochure, which is available both in print and from the website as a downloadable PDF. https://buff.ly/43k4rem #webdesign #ecommerce #marketing #brochuredesign #woodburningstoves

💡 Overcoming Price Objections Through Effective Anchoring For considered purchase brands, price objections can account for up to 40% of lost sales. But these objections aren’t just about cost—they’re about perceived value. Interestingly, as much as 60% of consumers end up spending more than their initial budget when they clearly see the product's benefits. Anchoring is a strategic way to shift focus from price to value, helping customers feel confident in their investment. Here’s how considered purchase brands can use anchoring effectively: 1. Anchor Value from the Start: Showcase quality, craftsmanship, and unique benefits to build perceived value early on. 2. Focus on Benefits Over Features: Connect product features to clear lifestyle benefits to make the value unmistakable. Lean into the 'why'. 3. Position with Context: Anchor your offer against direct competitors and those below and above your price point, and highlight superior product benefits to justify cost. 4. Emphasis Longevity: The buy-well, buy-once message is a compelling one. 5. Guide with Pricing Tiers: Offer pricing tiers that make it easy for customers to see the logical value of stepping up. When customers recognise their investment as one of long-term quality, anchoring shifts the conversation from cost to true value. If you'd like to turn price objections into value-driven conversations, we can help. #SalesConversion #ConsideredPurchase #HighPerformance #GrowthStrategy #CustomerJourney #CustomerEngagement #FractionalConsultants #SalesGrowth #ConversionOptimisation #BusinessGrowth #GrowthConsultants #SalesConsultants #KBB #InteriorsRetail #Retail #Furniture #LuxuryFurniture #DesignerKitchens #LuxuryBrands #PremiumBrands

I went to buy a new sofa this week. Store no. 1: The founder, doubling as my salesperson, was spending 1.5 hours sitting with me, asking about and discovering my needs, providing me with all required information, presenting me all options and how they can customize everything from size, shape, fabric to texture. Analysis - salesperson attentively understanding my needs, presenting options, and guiding me through customization possibilities, leaving a lasting impression of personalized service. Store no. 2: Me: "This one looks interesting, I would like to see the different color and fabric options please." Salesperson: "After you decide we can show you the catalog. First you decide on a sofa." Me: "Bye" Analysis - Initial interactions were less promising, with the salesperson's focus on closing a sale rather than addressing my inquiries. No customization rather just running a playbook. Sales experience matters. Listening, attentiveness, discovery, qualification and customization matter. Regardless of the industry. We, vendors, can learn from this and should always remember that we are doing what we are doing for our customers. Plot twist: The salesperson's boss and store owner of store no. 2 realized I'm about to leave, and immediately took over and provided me an equally positive experience as in store no. 1. P.S. For the curious: My choice - a 2.80m long spectacular Black velvet sofa from store no. 2.

🍂 Using Seasonal Promotional Products to Boost Engagement 🌧️ Want to keep your brand relevant and timely all year long? Seasonal promotional products are a great way to stay top-of-mind with your audience! Think branded umbrellas for spring showers or cozy mugs for winter—tying your products to the season not only adds a personal touch but also boosts customer engagement. Seasonal items remind your customers that you’re in tune with their needs throughout the year. So, how are you planning to incorporate seasonal promotional items into your next campaign? 🌟 #SeasonalMarketing #EngagementBoost #PromotionalProducts #MarketingStrategy #CustomerEngagement https://lnkd.in/e549tiNM

The Pantone Color of the Year was recently announced, and it is PANTONE 17-1230 Mocha Mousse for the upcoming year. This warm brown shade is believed to evoke comfort, elegance, and natural harmony 🍮 This color could symbolize reliability and stability, emphasizing the warmth of client interactions. This aligns well with CRM systems, warm and user-friendly tools that bring customers closer to companies. At Uspacy, we are already considering whether to incorporate Mocha Mousse into the standard color palette of our product’s interface 😉 What do you think about Pantone’s new Color of the Year?

Beyond Beautiful Colours: Crafting a Thoughtful Palette Not just beautiful colours, but a well-considered palette that helps the customer differentiate the products. A carefully curated colour palette goes beyond aesthetics; it's a strategic tool to guide your customers and enhance product recognition. If you need help making your products stand out, then get in touch for a virtual cuppa. #BrandIdentity #ColorPalette #ProductDifferentiation #CreativeExcellence #StandOut #VirtualCuppa #StrongAndTogether #BrandDevelopment

Beyond Beautiful Colours: Crafting a Thoughtful Palette Not just beautiful colours, but a well-considered palette that helps the customer differentiate the products. A carefully curated colour palette goes beyond aesthetics; it's a strategic tool to guide your customers and enhance product recognition. If you need help making your products stand out, then get in touch for a virtual cuppa. #BrandIdentity #ColorPalette #ProductDifferentiation #CreativeExcellence #StandOut #VirtualCuppa #StrongAndTogether #BrandDevelopment