For decades, traditional media had the power to shape narratives, often sidelining diverse voices and underrepresented communities. Today, thanks to the rise of OTT platforms like EORTV, anyone with a story to tell has the opportunity to reach a global audience. From independent filmmakers to content creators who want to challenge societal norms, OTT platforms are leveling the playing field, allowing diverse stories to flourish. At EORTV, we’re proud to support this movement by offering a platform for content that challenges the status quo and celebrates inclusivity. Fact: According to a PwC report, the OTT industry is expected to grow by 14% annually through 2026, driven largely by independent content creators and diverse, niche programming. How do you see the democratization of content changing the media landscape? Share your thoughts! #EORTV #ContentDemocratization #OTTPlatform #StorytellingForAll #InclusiveContent #MediaForChange
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OTT platforms have transformed the entertainment industry by giving independent creators the tools and audience they need to share their stories. No longer constrained by traditional media gatekeepers, creators can now produce content that is bold, experimental, and authentic. At EORTV, we support independent creators and diverse storytelling by offering a platform for content that goes beyond the mainstream. We believe in the power of unique voices to challenge norms, break barriers, and entertain in new and innovative ways. As OTT continues to grow, the opportunity for creators to build global audiences is limitless. How are you leveraging the power of OTT to tell your story? #EORTV #IndependentCreators #OTTRevolution #DiverseStorytelling #EmpowerThroughContent
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Ever wondered why OTT platforms are stealing the spotlight? Let’s break it down: Say goodbye to geographical boundaries! OTT platforms open doors to a global audience, giving your content the chance to shine worldwide. Break free from the shackles of traditional media. OTT platforms provide the ultimate playground for creativity, allowing you to explore unique storylines and push boundaries like never before. It’s not just about the art—it’s also about the $$$! With multiple monetization options, from subscriptions to ads, OTT platforms offer a variety of ways to cash in on your content. Connect directly with your fans and build a loyal community. OTT platforms make it easy to interact through comments and social media, turning viewers into die-hard supporters. Knowledge is power! OTT platforms provide detailed analytics, giving you valuable insights into viewer preferences and behavior to fuel your creative decisions. Cost-Effective Distribution: No more breaking the bank on distribution costs. OTT platforms offer affordable ways to get your content out there, empowering indie creators and small studios alike. Convenience is king! OTT platforms cater to modern viewers’ preferences, offering on-demand access to content anytime, anywhere. Ready to Unleash Your Creativity and Join the OTT Revolution? Are you already on board, or are you considering making the shift? Let’s chat! #VOD #OTT ##OTTPlatforms #ContentCreators #DigitalRevolution #StreamingServices #CreativeFreedom #Monetization #AudienceEngagement #DataAnalytics #GlobalReach #IndieFilmmakers #OTTRevolution #DigitalDistribution #ViewerConvenience #ContentCreation #DigitalEntertainment
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Katharina Pietzsch, recently appointed as the director of BBC Studios Kids & Family, shares her key insights and observations on the current state of the kids and family content industry. Key pulls: "There is a huge opportunity in the digital space to embed our brands across emerging technologies and platforms like AR, VR and the metaverse...Kids are really embracing these new spaces." "In the past, there has been a lot of gender stereotyping, with shows being very focused on getting boys watching x and girls watching y. I want to move away from that and have a focus on developing gender-neutral content." "While nurturing our iconic brands is really important, we are also focused on developing new IP that is reflective of the world kids are living in today." #bbc #bbckids #kidscontent #familycontent #content #brands #animation #liveaction #mediaandentertainment #media #entertainment #digital #youtube #streaming #roblox #online #ott https://lnkd.in/e3M9mTwY
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The OTT industry in India is rapidly transforming, shaping new norms for how we consume content and redefining viewer expectations. With the shift from traditional TV to on-demand binge-watching, public policy insights are essential in navigating regulatory frameworks while upholding creative freedom. In a recent article, Tanush Handa, Manager - Public Policy at Ardent Co., highlights this shift, noting how OTT platforms empower viewers to engage with content on their own terms. Industry leaders like Saurabh Srivastava (Shemaroo Entertainment), Rajat Agrawal (Ultra Media & Entertainment Group), and Janaki Amrite (Pocket Aces) emphasize the flexibility, content diversity, and viewing habits that drive this change, alongside the crucial balance between regulation and innovation. Read the full article - https://lnkd.in/dyr47kw3 #ArdentCo #TeamArdentCo #OTTIndustry #PublicPolicy
Decoding the next phase of OTT’s growth in India as digital renaissance continues - Adgully.com
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In the fast-paced world of OTT platforms, every OTT release is a crucial opportunity to capture and engage audiences. A recent article of Twenify highlighted the relentless pace at OTT platforms which are in an endless race at releasing new content. To thrive in this competitive environment, OTT platforms must deliver unique user experiences and adopt flexible business models. Here’s our new blog post explaining how VUCOS can help: https://wix.to/hmUZdrD #ottserviceprovider #overthetopstream #ottrelease #flexiblebusinessmodel #ottstream #monetization #rapidgrowth #newblogpost
Maximizing the Impact of Your OTT Release: Uniqueness and Flexible Business Model
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People are now watching entertainment online more than in theaters or on TV, filmmakers and producers are changing how they work to fit this new way of watching content. 70% of Gen Z (born 1997-2012) prefer OTT over traditional TV. The young generation is embracing the OTT era, enjoying the flexibility, diversity, and convenience it offers. However, it's essential to address the challenges and maintain a healthy balance between online and offline life. The evolution of content creation continues, driven by technological advancements, changing consumer behaviors, and innovative storytelling formats. Traditional Era (Pre-2000s) there was Linear storytelling and Limited distribution channels (TV, radio, print) but due to High production costs it was not affordable and also Audience had limited choices And after Digital Era (2000s-2010s) entering in market Emergence of online platforms (YouTube, blogs) Democratization of content creation and Shift to non-linear storytelling which Increased focus on niche audiences and Rise of user-generated content started The problem in adapting the OTT Era • Subscription fatigue • Ad revenue decline • Piracy • Revenue sharing • Data-driven decision-making • 3. Intellectual property • 4. Accessibility • Global compliance Conclusion The younger generation isn’t just a passive consumer of entertainment—they are reshaping the industry with their preferences and behaviors. OTT platforms are their go-to choose for content, and as these trends continue to evolve, they will define the future of how we create, distribute, and experience entertainment. #OTTera#ContentCreation#StreamingServices#DigitalMedia#Storytelling#ContentMarketing#EntertainmentIndustry#MediaTrends#OTT #FutureOfEntertainment #GenZ #Millennials
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On Tuesday, Wayferer Studios’ Co-founder, Director, NY Times best-selling author, and actor Justin Baldoni participated in the Milken Institute’s 2024 Global Conference panel, "The Next Episode: Shaping the Future of Entertainment and Media." Moderated by Puck Founding Partner Matthew Belloni and featuring fellow industry leaders Brian Grazer, Lisa Joy, Jeffrey Katzenberg, Ynon Kriez, and Janine Sherman Barrois, the discussion focused on: - How the entertainment industry is adapting to consumer needs, with a majority now paying for multiple streaming services to satisfy diverse tastes, promising a dynamic future for both creatives and audiences. - How studios, creators, and influencers use the latest technology and AI to boost revenue and market share while focusing on retaining customers during our panel discussion with industry and tech leaders. Watch the insightful discussion here: https://lnkd.in/gb9q_4P7
Panel - The Next Episode: Shaping the Future of Entertainment and Media | Milken Institute
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Introvert Guide. : Media Quest Studios... A Brilliant Move, A New Content Provider... Finally TV5 As explained to me by a former colleague from Abs Cbn and now an executive @MediaQuest... The media conglomerate headed by MVP has this modular structure made up of several media entities that are autonomous yet symbiotic with one another. But one of the primary weaknesses of the young media giant is its heavy dependence on content providers that are naturally forwarding their own branding and interest. As a consequence, TV5 is unable to... 1. Define its branding to the stratified audience 2. Define its base audience and cultivate loyalty 3. Define the overall meaning of its brand versus other media entities or content providers. The birth of Media Quest Studios as propellled by Media Quest ventures is a brilliant move. It is an initial step to define the needed parameters of the network as mentioned above. But Media Quest Studios, in my opinion, must survey its overall strategy given its unique position in the post pandemic Philippine Television Landscape. It is then prudent for the newfound content provider to concentrate more with regards to the network’s afternoon and morning programming. For me, its immediate ally, Abs Cbn as a content provider, is highly competitive In terms ratings within the primetime stratified viewership corridor. At the moment, TV5 Kapatid Network is competitive in terms of the Visayas and Mindanao Ratings Grids. For me this is a promising sign that new viewers are checking out what said network is offering. By using the gains of Abs Cbn at the primetime corridor, Media Quest Studios has a unique chance to bridge this goodwill and define and build a new class of viewers that are loyal to the TV5 brand in both the morning and afternoon programming. What is essential is to be smart about the act of increasing density in Mindanao and Visayas Grids but at the same time cancelling the competitor’s Luzon and Metro Manila Inherent reach advantage. To redirect. Media Quest Studios is a symbol and proactive goal for the Kapatid Network to develop its own content provider and to achieve its creative emancipation. Only through this action that the network will be a media power house. To the New player and Content Provider that seeks to define its own brand.Congratulations! #GMAIntegratedNews #GMARegionalTV #GMA #GMAIntegratedNews #GMA #Ratings #GMARegionalTV #ratingsvsaward #engagement #television #tentpole #creative #streaming #CignalTV #ABSCBN #TV5 #Kapamilya #Kapatid #Kapuso #creative #promo #marketing
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NetImpact Culture Watch: Family Entertainment Triumphs Family-friendly films continue to dominate global box offices. Recent hits like Inside Out 2 and Kalki 2898 AD prove this enduring trend. Social media buzz is off the charts - 243k mentions on X for Inside Out 2 alone! At Netimpact Solutions Private Limited, we delve deep into cultural trends, providing actionable insights to help businesses harness the power of audiences. Discover more about how we can help you stay ahead of the curve with data-driven insights. Reach out to us today! #NetImpact #CultureWatch #FamilyEntertainment #InsideOut2 #Kalki2898AD #BoxOfficeSuccess #AudienceInsights #EntertainmentIndustry #DataDriven #GlobalTrends
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🚀📺 Adapting to Change: How OTT Can Thrive in the Evolving Streaming Landscape! 📊💡 Consumer behavior is changing, and it's essential for companies. As competition heats up in the connected TV market, here are some strategies OTT can implement to regain its footing: 👉 Enhance User Experience: Focus on creating a seamless interface that keeps viewers engaged and encourages longer watch times. 📺 👉 Exclusive Content Partnerships: Collaborate with content creators to offer unique programming that attracts new audiences. ✴️ 👉 Diversify Advertising Options: Adapt to the rise of programmatic advertising by providing more flexible and targeted ad solutions for marketers.🎯 👉 Invest in Data Analytics: Use viewer data to refine ad placements and improve engagement metrics for advertisers. 🤓 By embracing these strategies, OTT Content Producers can navigate the evolving landscape and strengthen its market position. What are your thoughts ? Let's discuss! 🌟📺 #digitaladvertising #ctv #ctvadvertising #connectedtv #ott #overthetop #programmatic #programmaticadvertising #Connectki
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