As they grow, startups tend to slow down. Not the ones that keep 𝐭𝐡𝐞 𝐟𝐢𝐫𝐬𝐭 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐌𝐚𝐧𝐚𝐠𝐞𝐫 𝐦𝐢𝐧𝐝𝐬𝐞𝐭 ↓ Storytime!!! A bustling office in Palo Alto in the late 2000s 🇺🇸 The walls are plastered with posters that say "Move Fast and Break Things"⚡️ (today it would say "We're so back") Julie Zhuo began her journey at a rapidly growing startup called Facebook. Young, and ambitious, Julie is one of the company’s first product designers. One day, Julie and her team were presented with a challenge: To create a feature that allows users to express their feelings About a Facebook post without using words 🤐 The concept was simple yet unprecedented. It was a task that required an understanding of how people connect. This feature was to become... the Facebook’s "Like" button 👍 A small button with a big impact! The journey to the Like button was filled with challenges 🥲 Julie and her team had to navigate through endless rounds of iterations. They faced skepticism: - Would users understand the feature? - Would it be used appropriately? - Was it too simplistic? Despite these challenges, Julie was guided by her belief in simplicity. Along with her deep understanding of user experience 💪 She believed that the Like button could offer a universal way for users to show appreciation. Bridging language barriers & fostering a positive community atmosphere ❤️ Launch day arrived... People immediately took to this new feature! The 'Like' button quickly became an integral part of Facebook. Revolutionizing social interaction online 🌍 During her time at FB, Julie played a crucial role in launching instrumental products, like: - News Feed - Meta Ad Platform - Meta Groups and Events >> Julie is what I call "a first PM" 🤯 She started as a designer. And would eventually become a manager. But along the way, she retained the mindset that had taken her so far. I've been writing a lot about the first Product Manager. Today I wanted to expand on why it's not a role. But rather a mindset. And what it takes to keep it as your startup grows. 👇 Below is the first PM cheat sheet 👇 Hope this helps! take care 💜 Enzo #thefirstpmmindset #startups
Julie Zhuo journey and the creation of the "Like" button is a reminder that successful products are built with empathy and understanding of user needs. As a product manager, it's important to focus on how each feature improves the user experience. This mindset is essential for creating successful products.
very interesting mindset Enzo! Agility over perfection is what gets things moving otherwise you just get to big to move.
thanks for this, first pms are my idea target users. Everything is on their shoulders as the pseudo founders. My product enables them to talk to customers, prioritise the resulting opportunities, build solutions (leterally, high/real fidelity prototype ideas), and test them. All without another tool (but it does still play nice with others), so first pms have a flywheel approach to product discovery.
Laiba Imran this might be helpful for you.
The 🍕🇮🇹Product Growth Guy
8moI always wondered about siloed departmental/role thinking or better product overthinking. I remember back in 2005, when people thought, why is he iterating so offen on his applications, multiple times a week, always tweaking. Because with software you can easily change things, fix things, delete things, whatever. I don't think it's about being fast, because if you're really willing to adapt, speed comes naturally. Pretty much like photons.