Enders Analysis’ Post

As we move into a new financial year, Hyperlocal Media organisations need to how they improve revenue across their news delivery channels. This article by the Local Media Association highlights what one young (as in brand new) news organisation is doing in their online channel to solve their revenue problem. https://lnkd.in/gn5HzABv

Following the release of the latest UK adpsend forecasts from AA/WARC, Performance Marketing World has compiled expert insights on the biggest opportunities, threats and ad formats to keep an eye on as we head deeper into 2024. James Coulson our Managing Partner, has commented on this report here: https://hubs.ly/Q02v9Qy90

Why should political buyers warm up to CTV this season? Magnite's Head of Political Demand Erik Brydges spoke to AdExchanger about how political buyers are effectively using programmatic and ACR data.

Up up and away, the rise of FAST continues, check out more in the latest industry FAST report. Download link below!

As a marketer, do you feel that trust is difficult to measure? In our research with Kantar, we learned how integrating Trustpilot ratings into TV adverts can amplify trust with customers and improve ROI. Take a deeper dive into the findings: https://lnkd.in/eXbjxv3e.

ICYMI: OUTFRONT’s Andy Sriubas explains ‘Why the MRC standards are a great thing for out-of-home’: OOH advertising comprises only 4% of US purchased advertising, at a significant discount to its inherent value, in part because it lacks conventional accredited measurement products. Without a common language framework, large ad buyers are incapable of comparing OOH to alternatives within their media mix models (“MMMs”). These long-established models and data frameworks will not […] #DOOH #digitalbillboards #digitalsignage

Why should political buyers warm up to CTV this season? Magnite's Head of Political Demand Erik Brydges spoke to AdExchanger about how political buyers are effectively using programmatic and ACR data.

It’s one thing to have lots of data but quite another knowing what to do with it: https://lnkd.in/eUyK2QY2 #publishing #media #data #metrics #audience #revenuegrowth #LTV #subscriptions #firstpartydata #strategy #newsbrands h/t Sajeeda Merali, PPA, Amanda Wigginton, CMRS, Beth Clarke, Joy Talbot, Alemu Jack, James Evelegh & InPublishing

'Radio: The Performance Multiplier' is the UK’s most comprehensive study of radio advertising’s impact on online search behaviour and website traffic growth. Conducted by Radiocentre in partnership with Colourtext, our study uses advanced regression modelling to isolate the effect of each advertising channel on website traffic growth. This computes the proportion of the total traffic uplift attributable to radio, which allows for an accurate measurement of radio's specific impact within the broader media mix. Radio: The Performance Multiplier - resources Download our full PDF report: https://lnkd.in/eUBpKeFr Download our webinar slide deck: https://lnkd.in/eDJ7hT6n Watch our launch webinar: https://lnkd.in/emg6FQtT

Did you know that current attribution methods underestimate radio advertising’s true performance effect by 92%? Econometric modeling demonstrates that each radio spot requires 19 hours for its full effects to materialise, as only 8% of radio's potential occurs within the initial 20 minutes following transmission. Explore the detailed insights of our new research to unlock the full potential of radio advertising and elevate your brand's success via the link in the comments. #AdvertisingInsight #Research #AdvertisingEffectiveness #PerformanceMarketing