Emotive | Creative Agency’s Post

VideoWeek's New Video Frontiers event is a celebration of video innovations across the "multi-verse" of channels available to audiences. Leading brands, analysts, tech solutions and agencies were all in attendance to discuss the latest ways to understand and engage the audience. The Propeller team made a strong presence at the event! Here are the key insights from our team members, including Alex Humphries-French, Moyo Alli-balogun, Mykayla Carr and Anthony Leeds: Audience Understanding Beyond "cookie-geddon": Industry leaders like  Rebecca (Bex) Smith, founder of Crux Sports, explored that storytelling is paramount for engaging younger audiences. This summer's sporting events present a prime opportunity to captivate across multiple channels. TV Advertising's Enduring Impact:  Daniel Mogridge at Vodafone discussed the timeless effectiveness of TV ads, exemplified by the iconic Go Compare Ad, which has a lasting resonance with audiences. Continued Demand for Clear Measurement: This remains a top priority for both brands and agencies. The conversation around Connected TV (CTV) has evolved to include discussions on innovative ad formats, SVOD advertising tiers, and the impact of new market entrants like Freely. Optimism for Industry Growth: There's a palpable sense of optimism among attendees on the growth potential of CTV. Marketers are eager to explore new opportunities and be part of the industry's evolution. Climate and Inclusion: Conversations around the climate crisis and inclusion in the industry are vital. The event highlighted the importance of taking action to mitigate the impact of advertising on the environment and fostering a more inclusive industry culture. These discussions serve as a starting point for individuals to drive positive change within the industry. Read the team’s full takeaways in our blog: https://lnkd.in/e7wtiDUU #VideoWeek #NewVideoFrontiers #CTV #Advertising #Innovation #IndustryInsights

Back in 2020, while working full-time as a Digital Manager at BBDO Worldwide and attending college night classes, I pitched a throwback idea to “gamify ads” and bring back the nostalgic charm of early 2000s campaigns. These ads were a bit clunky, but I remembered how I’d always stop to play a little basketball game on my PC—people would pause, click, and actually have fun with an ad. The goal was to make ads playful and memorable. Sadly, that strategy wasn’t approved. Fast-forward to 2024, and I just saw a TikTok showcasing an interactive experience. Gamified ads can change the game entirely, and I’m convinced they’re the future. It’s not just about grabbing attention; it’s about creating experiences that audiences genuinely want to engage with. This is how we disrupt the usual ad space and give people something to connect with on a whole new level. #ads #trend #tiktok #programmatic #display #socialmedia

https://lnkd.in/eg_xSxN7 Easy answer to this one... buy ads on Peacock's Olympic stream. NBCU's taken things to the next level with a whole suite of innovative ad experiences too, several of which we're honored to have partnered on like Engagement Ads to drive interaction, and Frame ads to capture attention in-show. #ctv #ctvadvertising

🇬🇧📺 Explore the European CTV market with our latest insights! From privacy concerns in France to brand safety in Germany, our blog uncovers key challenges and opportunities across the continent. Navigate this dynamic landscape with confidence - read the blog now: https://hubs.ly/Q02M8Jpq0 #AdvertisingThatOutperforms #CTVadvertising

As #CTV continues to bridge the gap between social media's dynamism and television's reach, brands are poised to unlock new levels of engagement and measurability. What's the key to successfully merging active engagement and passive viewing in your CTV strategy? #CTVRevolution #AdvertisingEvolved #CreatorContent

Having delivered 25 per cent growth since being acquired in 2021, amaysim has flourished even as parent company Optus suffered through massive data breaches and network failures. Now, the value brand, which has 1.5m customers and is recommended by nine in 10 of them, has its sights on becoming a full-service telco with NBN services launching shortly. It’s part of a clear growth strategy around the core business of connecting, says recently installed VP, Vir Inder Nath. Supporting the challenger mindset and growing product line is a commitment to dialling creativity and effectiveness in parallel, says CMO, Peter Macgregor. Latest examples under his rein include the brand's first in-house created stop animation campaign (yes, another telco going there) as well as personalisation focused firmly on delivering existing customers more value and relevant content. Check out my chat with the two execs here: https://lnkd.in/g9zTdsET #marketingchiefs #challengerbrands #brandstrategy #marketingstrategy #CMOs

Innovid’s Harmony initiative advances CTV efficiency and transparency, with LG Ad Solutions joining industry leaders to optimize ad delivery. read more: https://lnkd.in/dJdbzGVc Michael Treon | Zvika Netter #CTV #Advertising #Programmatic #Optimization #AdEfficiency #AdEcosystem #Collaboration #Adtechtoday

Over the past couple of months, we've been educating brands on the importance of CTV, OTT, and OLV. We're not simply telling them that they should be doing something and offering some standard knowledge, but rather explaining the value of video and how to attack the problem of showing the value generated. Evaluating where you currently stand and where you can go from here is essential. But what good is simply seeing your destination without knowing why you want to get there or how to take the next step? Today, we are officially launching The Spotlight SCORE. We designed the metric to give perspective on how your brand compares to other brands concerning CTV, OTT, and OLV and to help provide action items toward creating a winning video strategy. After taking 5 minutes to complete the survey, your answers are run through our proprietary model to determine your SCORE. The model calculates your SCORE by looking at Execution and Innovation variables. We apply our POV based on decades of experience running campaigns, and then we will send you your SCORE Report via email—no expectations for a follow-up call. No annoying salesperson blowing up your inbox. But we hope you'll take the feedback on what's going well and the action items you could take to improve your video offering. We hope to begin a conversation that empowers you to beat your competition in CTV. We know there's more to it than navigating to a platform, uploading creatives, selecting an audience, connecting a credit card, and pressing Launch. Utilizing First-Party Data, understanding tools and partners that can balance Awareness and Performance campaigns, and having the right measurement strategy will help you understand more than simple platform KPIs. If set up correctly, you can tie campaign performance to actual business results. Whether you're a Brand or an Agency, take a trip over to The Spotlight SCORE page and spend 5 minutes that can turn into real ROI improvements and efficiency gains that power additional budget for more tests. Always Be Testing. So, head on over to our site to get started. We had a great time developing The Spotlight SCORE and hope it can illuminate new things to think about.

#Disney #Advertising is striding boldly into the ad tech future with DRAX Direct, not merely advancing but revolutionizing the game by welcoming giants like @Google's Display & Video 360 and The Trade Desk to a digital extravaganza of streaming riches. It's a masterstroke that positions Disney not just as an entertainment colossus but as a tech-savvy titan, redefining digital advertising by blending its magic with the cutting-edge platforms of its tech allies. This move isn't just about enhancing ad buying; it's a strategic play to dominate, innovate, and enchant, transforming the ad landscape with a Disney twist. With Will Doherty, Jamie Power, & Stephen Yap. Disney Advertising https://lnkd.in/gJTnzQCJ

Want to know how the CTV ad unit is being reinvented? Check out this piece by client Deborah Hall from DIVE!