Emme Kan’s Post

Today, PR and comms professionals face increased challenges and opportunities amid increased pressure to prove impact, more sophisticated data and analytics, emerging technologies like AI, shifting consumer behaviors, and a complex media landscape, Highlighting the evolving role of strategic communicators as business drivers, Cision’s 2024 Global Comms Report: Elevating & Evolving finds the growing role of – and dependencies on – PR and corporate communications teams within the C-suite. 

💡 The Public Relations sector is constantly evolving, driven by technology and digital transformation. Trends such as artificial intelligence, personalized communication and data analysis are redefining how brands connect with their audiences. The focus will increasingly be on transparency, agility and building authentic relationships. 📣 PR professionals who embrace innovation and navigate this new landscape will be essential to the success of brands. The future is about creating real connections in an increasingly digital world. #IPRN #Business #futureofpr

📊 In the midst of World PR & Communications Month, the Chartered Institute of Public Relations (CIPR) has just released its 2024 State of the Profession report! This timely report offers critical insights into the evolving PR industry, covering topics like AI, training opportunities, industry challenges, and much more. 🚀 Whether you're navigating new trends or looking for an industry overview, this report is a must-read for every PR professional. 👉 Read more here https://lnkd.in/d756t_Wp #PRCommsMonth

📢 The Importance of Media & Communications in Today’s World 🌍 In our fast-paced, digitally connected world, media and communication are the driving forces behind how we share information, influence opinions, and connect with one another. From shaping public perception to driving business success, the role of media is undeniable. Here are 3 reasons why effective communication matters today: 1️⃣ Bridges Global Communities: Media brings people together, enabling real-time conversations and fostering a sense of global unity. 2️⃣ Empowers Change: Through storytelling and journalism, media becomes a tool for societal progress, creating awareness about critical issues. 3️⃣ Drives Innovation: Businesses rely on strategic communication to connect with their audience, stay relevant, and promote innovation. Mastering the art of media and communication isn’t just about sending messages—it’s about creating impact! 💡 https://lnkd.in/gfE_GCSe How do you see the role of media and communication evolving? Share your thoughts below! ⬇️ #Media #Communication #DigitalAge #Globalization #BusinessGrowth

Relationships are making a comeback! Sharing this video that Azadeh Williams from AZK produced at our recent TechLeaders event, where I'm interviewed on the need for building media relationships. This stems from my belief we're moving into an era of elevated content. As AI makes producing content more efficient, but also consequently more abundant, the only stories that cut-through and move the needle for publishers are unique, differentiated and ultimately provide true value for the audience. Those types of stories don't get created sitting at a desk, reading and writing. They come from talking, questioning, digging, understanding - and all those things need people-to-people relationships and communications. The folks that are brilliant at PR, understand who needs to know who and what knowledge foundation may not yet be in place. It's no coincidence that all of the PRs who advocated for their companies or clients to attend TechLeaders - Amanda Do, 💯 Matthew Wu, Angela Coombes, Ayla Fitzgibbon, Justin Stolarski, Kathryn Goater and Louise Roberts are the best in the business. Too much PR $$ is for vanity purposes. Big, flashy events that look good in photos, but how many real relationships get built, which are the foundations of your ongoing media relations success.

As Chinese businesses look to expand into international markets, they face a unique set of challenges, one of the most critical of which is establishing a strong and recognisable #BrandPresence. In a world where perception can significantly determine success, the role of media is crucial in this process. For #ChineseCompanies aiming to make their mark globally, securing objective and fair coverage from international #media outlets isn’t just a goal, it’s a strategic imperative. This article was written by Li Zhang, senior director, MSL Group (Hong Kong).      #MediaLandscape

[𝐆𝐏𝐇 𝐒𝐇𝐀𝐑𝐄] 𝐓𝐡𝐞 𝐀𝐏𝐀𝐂 𝐏𝐞𝐫𝐬𝐩𝐞𝐜𝐭𝐢𝐯𝐞𝐬 𝐑𝐞𝐩𝐨𝐫𝐭 𝟐𝟎𝟐𝟒 𝐛𝐲 𝐏𝐑𝐂𝐀 𝐀𝐏𝐀𝐂 𝐢𝐬 𝐨𝐮𝐭! This report dives into the importance of reputation management in our region, along with the challenges and opportunities facing communication professionals. 𝐊𝐞𝐲 𝐭𝐚𝐤𝐞𝐚𝐰𝐚𝐲𝐬 𝐢𝐧𝐜𝐥𝐮𝐝𝐞: ✨Insights from 30 communications leaders in the APAC region ✨The importance of corporate and brand reputation ✨Main opportunities and challenges for practitioners, including AI technology, the intentional power of DEI, and an increasing need for expertise in ESG communications Download the report for free: https://lnkd.in/gNcVV3wU

As we look ahead to 2024, the PR landscape is undergoing significant transformation, driven by technological advancements and changing consumer expectations. Here are some key trends that are set to shape the future of public relations: #PitchOnePR #PRTrends #PRStrategies #AI #DataAnalytics #Partnership #PRConnections

Today, i had the chance to open the Ragan Internal Communications Conference, where I discussed the transformative power of AI in communications. It is always great to get a chance to meet with/share ideas with other communicators, we have so many of the same challenges and opportunities! A few of the points I made: AI-powered tools are reshaping our industry—streamlining content creation and measuring employee sentiment. These can reduce administrative burdens, helping us focus on the strategic and creative work that drives real impact; and which we like more. :) One takeaway I hope everyone leaves with is the power of practice: as communicators, we must embrace these tools, learn through hands-on experience, and demystify how AI can elevate our skills. Responsibility and authenticity are crucial in AI development, as implementing technology should always align with our core values—transparency and trust. Looking ahead, it’s clear that the intersection of AI and communications is where next-level innovation will occur. How do you see AI shaping our industry in the near future?

So many great takeaways here at Microsoft - the tools at our fingertips are changing the way we work. As I sit here listening to the CCO of Microsoft discuss the power of AI, I realize we have access to tools that help us do more than we can really comprehend. Our people are our greatest asset, and with AI, we can empower them to reach new heights of innovation and efficiency. The future of communication is here, and it’s exciting to see how technology is transforming our industries and shaping the way we connect and collaborate. #AI #Innovation #RaganCommunications #Microsoft #FutureOfWork