Redefining mobility. Bringing together global thought leaders from every vertical in the urban transport ecosystem. General Manager - MOVE Events. Passionate about new models, disruption, tech and sustainability.
MOVE: Mobility Re-imagined is about partnerships. This investment between Volkswagen Group (VW) and Rivian, led by RJ Scaringe, underscores the evolving dynamics in the electric vehicle (EV) market. The deal represents a strategic effort by VW to align itself with faster-moving, tech-driven startups to gain a competitive edge in the rapidly evolving EV sector. Rivian’s strength lies in its innovative software and computing systems, which VW hopes to leverage as the traditional auto giant transitions from internal combustion engines to electric powertrains. For Rivian, this partnership brings a much-needed infusion of capital—$5.8 billion, up from the previously expected $5 billion—as well as the backing of a global automotive powerhouse that can help it scale operations. In exchange, VW will access Rivian’s cutting-edge technology, particularly its expertise in integrating software with hardware. This collaboration comes as automakers recognize the importance of making their vehicles highly connected and software-driven, much like smartphones. The move also highlights the contrasting strengths of the two companies: VW’s scale, engineering tradition, and manufacturing might versus Rivian’s agility and software expertise. With Tesla and #chineseautomakers setting the pace in the EV space, legacy automakers like VW are looking to outside partnerships to close the gap. This deal suggests that the future of the auto industry will likely be shaped by collaborations between traditional automakers and tech-savvy startups. It remains to be seen how effectively VW can integrate Rivian’s innovative culture into its own operations, which have historically been marked by self-reliance and a focus on engineering prowess.
