Emma Bunyard’s Post

When I am in Los Angeles I always make it a point to go to Rodeo Drive and talk to customers, store managers and sales associates to get a reality check. Traffic is definitely down, according to managers and sales associates. I saw lots of empty stores on a Saturday, and not so many bags in the hands of shoppers. This time I heard a great deal of uncertainty about the present and future from store staffs. The uncertainty has several factors:  1-While the UHNW and HNW are still buying, there seems to be a lack of excitement about current collections. And even the wealthiest are unhappy about prices. 2-At some major brands there is staff uncertainty about the viability of relatively new, unproven Creative Directors, and their ability to be good stewards of the brand. 3-There is uncertainty about departing Creative incumbents and their replacements. Associates wonder how HNW and UHNW SuperClients will react. 4-Obviously there is uncertainty about the economy and whether it turns up or down next few months. What will the holidays and 2025 bring? Fashion, by its very nature carries a great deal of uncertainty, but this is a time where there is much more sense of fragility, fear, and concern from associates than I have heard since Covid. If you want to master true luxury expertise, not just punditry or academic expertise, go out into the field and spend quality time with customers and associates. We spend most of our days living with, and interviewing HNWs and UHNWs, and speaking with front-line teams across multiple luxury categories. True, unmatched luxury expertise is what The Luxury Institute, LLC delivers.

What trends are evident in these pictures? ⚽ David Beckham x Hugo Boss 🎸 Pharrell William x Louis Vuitton 🎾 Roger Federer and Rafael Nadal x Louis Vuitton 🏆 Cristiano Ronaldo and Lionel Messi x Louis Vuitton 🏠 Loro Piana Interior “A Tribute to legendary Milanese architect and designer Cini Boeri”  🎭 ⚽ Collaborations between artists and fashion brands are not new, as art and fashion have long been intertwined. But we see the strategic approach of luxury brands has expanded to a whole new level, encompassing sports, music, hotels, books, furniture ..., or more broadly, cultural pivots that are reshaping the luxury industry. These partnerships can range from advertising campaigns to social media sensations to strategic involvement in the design process. 🎼 This new direction spans a variety of aspects of life that capture people's interest. It leverages world-famous personalities' unique aesthetics and fan bases to attract consumers and build emotional connections with them – perhaps even investing in the products. 🎤 Brands are creating deeper links between culture, entertainment, and brand identity. This shift may be crucial for transforming into megabrands. However, how can we balance accessibility vs exclusivity? Desirability vs visibility? This is the ultimate challenge. What's your take on this? Share your thoughts in the comment. #luxury #culture #collaborations #luxurymarketing #brandstrategy #brandmanagement #hugoboss #louisvuitton

There's uncertainty in the luxury industry right now—among both buyers and associates. I was crazy to make luxury one of my niches. I was also crazy to continue my freelance writing journey despite its ups and downs. But I'm passionate about this stuff. It's what I enjoy writing about. But enough about me. How can we make people excited about luxury again? How can luxury maintain exclusivity while still selling a dream? By listening to buyers, of course. #luxuryindustry #luxuryretail #business

🚨 Bally has been acquired by Regent LP, a global investment firm with a diverse portfolio across retail, luxury, media, technology, and more. With notable investments in brands like DIM, Escada, Club Monaco, and La Senza, Regent LP continues to expand its influence across the globe. This move is another example of US investors taking the reins of iconic European brands, a trend that’s reshaping the landscape of luxury and fashion. In today's interconnected market, it will be interesting to see how Regent's leadership and vision impact Bally's future direction, particularly in balancing its rich European heritage with new global ambitions. 🌍💼 And will it work? In a world where heritage brands must continuously evolve to stay relevant while retaining their identity, Regent's ability to merge strategic growth with cultural preservation will be key. We’ll be watching to see if this partnership thrives in the long term or if the challenges of managing a European luxury brand from a US-based investment firm will prove to be too complex. #BusinessNews #BreakingNews #MergersAndAcquisitions #LuxuryIndustry #FashionBusiness #Investment #GlobalMarket #BrandStrategy #Leadership #Bally #RegentLP #CulturalPreservation #USInvestors #EuropeanBrands #WatchThisSpace https://lnkd.in/e3x9vVi3.

We helped MAES London - Luxury Womenswear Manufacturer overcome one of their initial challenges of taking those first steps in growing from a small business to something bigger. Hiring their first team member felt like such a big leap, but it made all the difference. Watching the business grow two-fold after that was incredible. If you’ve been there, what was the moment you knew it was time to bring others on board? How did you take that leap? #BusinessGrowth #UKBusinessOwners #ManufacturingIndustry #StartUpLife #LeadershipCoaching

𝐑𝐚𝐥𝐩𝐡 𝐋𝐚𝐮𝐫𝐞𝐧 𝐋𝐨𝐧𝐝𝐨𝐧 𝐅𝐥𝐚𝐠𝐬𝐡𝐢𝐩, 𝐭𝐡𝐞 𝐬𝐮𝐦𝐦𝐞𝐫 𝐂𝐡𝐚𝐦𝐩𝐢𝐨𝐧 𝐬𝐭𝐨𝐫𝐞! Carlos Alcaraz has undoubtedly become the new King of Wimbledon🎾, winning the tournament twice at age 21. Conversely, we could argue that Ralph Lauren London's flagship store has been crowned 👑 the summer Champion "𝗪𝗼𝘄 𝗘𝗳𝗳𝗲𝗰𝘁" store. Following a successful partnership, established in 2006, between the American luxury fashion brand and the most famous tennis tournament worldwide, Ralph Lauren has delighted consumers and tourists in London with an impressive Wimbledon branding façade set-up. ✅ This partnership allows Ralph Lauren to be on the tournament Center Court, dressing up the Ballpersons in branded uniforms and selling an exclusive collection capsule in the official Wimbledon store and its selected stores. ✅ Most importantly, Ralph Lauren shows pride in its connection with the city of London and with such a relevant event that makes Londoners feel proud of their city. ✅ This "𝗪𝗼𝘄 𝗘𝗳𝗳𝗲𝗰𝘁" created by the store is, per se, an #experience for consumers that catches their attention and encourages them to stop and take a selfie. 𝐻𝑜𝑤 𝑚𝑎𝑛𝑦 𝑏𝑟𝑎𝑛𝑑𝑠 𝑤𝑜𝑢𝑙𝑑 𝑙𝑜𝑣𝑒 𝑡ℎ𝑎𝑡 𝑓𝑜𝑟 𝑡ℎ𝑒𝑖𝑟 𝑠𝑡𝑜𝑟𝑒𝑠❓ Consumers visit stores to socialise, feel the products, and enjoy the shopping experience. However, in a very competitive market like the aspirational and luxury goods, establishing successful partnerships and creating the "𝗪𝗼𝘄 𝗘𝗳𝗳𝗲𝗰𝘁" can make a difference. 🏆Match Point, Ralph Lauren! #retail #shoppingexperience #brickandmortar #branding #partnerships #consulting #services

#thesiliconreview features VS Lifestyles under “30 Best Leaders to Watch 2024”. Victoria Shorten is a visionary CEO in luxury fashion, real estate, and concierge services, leading VS Lifestyles and VS Living. https://lnkd.in/g3TUePWA #yearlymagazine #magazineprofile #bestleaders #lifestyles #management #vslifestyle #realestate #luxuryfashion #conciergeservices #vsliving #thesiliconreview

When thinking of #Britain, two things come to mind: #AustinPowers and Burberry. I made sure to combine them for a cheeky #marketing opportunity that makes me chuckle, while a popular rendition of "Lady Hear Me Tonight" plays in the background. #highfashion #luxury #design #model #modeling #advertising #england

Only the top 1% percent of luxury customers drive 40% of luxury sales, according to Bain & Company. Here is how luxury brands attract them. First, a little background: Since 2020 spending on luxury goods increased. Reasons? Stimulus packages, deferred student loan schemes, and fewer opportunities to spend money. But in 2023, consumers were hit by the rising cost of living and finally sobered up. So, luxury brands had to resort to the top 1% of earners. Engaging and retaining Very Important Clients (VICs) is critical to brands wanting to flourish amid broader market slowdown. Doing so is only becoming more challenging, as competition for their attention intensifies. However, Gucci, Mytheresa & Tiffany & Co. continue to grow regardless of these challenges. → Gucci: They don’t do walk-ins. They've opened "Gucci Salons" in LA, London, and Tokyo, by-appointment havens. They offered personalised service, premium products, and an intimate shopping experience. → Mytheresa: Money can't buy everything, but exclusive access can. They curate a calendar of events, collaborating with clients' brands to offer experiences. From intimate dinners at designers' homes to insider-only shows and parties. → Tiffany & Co. Taking "high-end" to new heights, they've expanded their ultra-exclusive jewellery division. Clients can source gemstones with Chief Artistic Officer Nathalie Verdeille to design luxury. These strategies work because these aren't just sales, they're moments. They make clients feel special, creating memories that money can't replicate. They build a connection that goes deeper than just a credit card swipe. In a world where everyone has everything, it's the experiences that truly set you apart. What is your opinion on the growing demand of luxury brands? #brand #marketing #startegy #ca

Ralph Lauren is back for another year with Wimbledon. This partnership marks a significant moment in both the fashion and sports worlds, blending the rich heritage of Wimbledon with the iconic style of Ralph Lauren. How Brands Can Learn From this Collaboration: 1. Fashion Legacy of Wimbledon: - Wimbledon has always been more than just a tennis tournament; it’s a fashion event in its own right. Over the years, this has created a unique fashion culture that is both timeless and elegant. - Ralph Lauren’s style, characterized by classic and timeless pieces, aligns perfectly with Wimbledon. This collaboration enhances the tournament’s visual appeal, giving it a “fashion moment” that people get excited for each year! 2. Innovation x Tradition: - This collaboration is a fusion of Ralph Lauren’s innovative fashion and Wimbledon’s storied tradition. It’s not just about clothes; it’s about creating an experience that fans alike will remember. - Ralph Lauren’s involvement ensures that the elegance and sophistication of Wimbledon is maintained within the fashion industry. 3. Enhancing Event Experience: - Ralph Lauren is elevating the Wimbledon experience by introducing stylish and functional clothing, ensuring that every detail of the event reflects luxury and elegance. - Including fun moments like decorating their store in tennis attire, and putting a twist on their ice coffee cart is memorable to fans. This partnership sets a new benchmark for how luxury brands can seamlessly integrate with major sporting events. Ralph Lauren’s involvement goes beyond aesthetics, as they bring a touch of luxury to the world of sports, enhancing the overall spectator experience. 🏆🎾 🏆🎾🏆🎾 #RalphLauren #Wimbledon #LuxuryFashion #SportsAndStyle #BrandCollaboration #EleganceInSports