Emin İmer’s Post

Last week, I had the privilege of joining a distinguished panel at the WORLDEF Dubai event, moderated by the Ersoy Erkazanci (Bloomberg HT Correspondent and a “bridge”between vibrant hubs like Dubai, London, and Istanbul). I was honored to speak alongside inspiring leaders like Mary Ghobrial (CEO of MTCN and former Commercial Officer at Souq.com and Amazon MENA, and our dear partner in MENA) and Muhammed Mekki (founder of AstroLabs). Together, we explored how digital innovation and strategic collaborations are reshaping the e-commerce landscape. At Hepsiburada (NASDAQ: HEPS), we’re proud to be connecting thousands of Turkish merchants with millions of customers across the Middle East, particularly in the UAE and Saudi Arabia, through seamless access to major platforms like noon and Namshi.com. By leveraging advanced logistics and technology, we’ve ensured that merchants can expand their reach without additional costs or inventory risks, while providing consumers in the region with affordable, high-quality products. At WorldEF, I also emphasized a key takeaway: e-commerce success requires more than just a single approach. It thrives on the balance of strategic partnerships, localized insights, and technology-driven efficiency. The right collaboration creates tremendous value—not only for businesses but for consumers and regions as a whole. Thank you again to my fellow panelists, Mary, Mohammed, and everyone at WorldEF, for a dynamic and thought-provoking exchange of ideas. And a big thank you to our partners at Noon and Namshi for helping us bridge the gap between Turkish merchants and Middle Eastern consumers. Here’s to continuing to connect, innovate, and grow together. #ECommerce #DigitalInnovation #GlobalTrade #MiddleEast #UAE #Dubai #KSA #Crossborder