I’ve been aware of and a fan of EO for years. When I joined the Entrepreneurs' Organization' in July, I became a student of the EO brand. Eagerly learning about the intentionality behind the brand mark, the color choices and the symbolism. I find that when I know the “why” behind something, I am way more bought in. I see how I’m a part of something bigger. The EO brand mark is incredibly intentional: The rings represent a single drop of water that has a 100X impact. The rings represent a tree that stands the test of time. The rings represent the globe and our global reach. Each color represents one of our values. The vibrancy of the colors is one of our differentiations. Last week, we delivered Brand Booster trainings, to over 350 professional staff and MarComms leaders in the organization. Because to maintain a unified brand, it takes all of us. Thank you Winnie Hart for championing this powerful, unifying brand. Thank you Abeer Qumsieh for ensuring our brand is top of mind across the globe. Thank you Chris Lynch, Brooke Guy, Nicole Moschella Einisman, Karen Gregan and Stacie Hebdon, PMP, CSM, ECBA for delivering four incredible Brand Booster trainings and bringing Canva to our 220 Chapters.
It's been an honor to champion the launch of EO's brand and a greater honor to be among leaders and members that bring it to life every day. 🖤
So proud of you and our team.
The power of working together towards a common goal 💙 Thank you for your leadership, Emily! We are grateful to our incredible team who makes our brand unified and accessible to everyone in the organization. #TogetherWeGrow
Knowing the ‘why’ truly brings EO's vision to life. Awesome work, team!
Emily Carrion will there be a recording of that training last week. I have some members asking and I haven’t seen one yet.
Great share Emily Carrion!
So excited about this work! EO deserves to not be "the best kept secret"!
I love this bold step forward with the branding, enabling us to tell the story of EO and its impact on entrepreneurs across the globe, as well as the addition of Canva and universal templates and brand kits to support chapter marketing efforts!
Purpose-driven entrepreneur in sustainable high-end lighting design & supply | Exploring AI as a catalyst for future innovation | Podcaster, speaker, coach | Growth Director with Entrepreneurs’ Organization.
1dAs a member of the European EO community, I find it inspiring to see the careful thought behind the EO brand and its symbolism. Europe’s vision of a borderless EO by 2025 perfectly aligns with the global connections represented by the rings and the vibrant values captured in the colors. In EO Europe, this symbolism reflects our commitment to building meaningful collaboration across borders and driving shared growth. We strive to help members feel connected to something greater, much like the design of the brand highlights our collective impact, growth, and resilience.