Emilio Jasinto’s Post

General Motors is cutting about 1,000 software jobs globally to prioritise key initiatives like improving driver assistance and infotainment systems. The move is not about cost-cutting but aims to accelerate development in software-defined vehicles. This restructuring follows recent software challenges and leadership changes in GM's software division.

BMW Group Recall Update: Clarifying Recent News There have been some recent discussions about BMW potentially facing financial challenges related to brake issues, but it's essential to clarify the facts. What We Know: BMW is reportedly planning to recall thousands of vehicles due to a potential braking problem. The recall is said to include the Spectre model, though details about the exact number of affected vehicles or the nature of the issue remain limited. However, there is no concrete information supporting claims of a £3.7 billion financial slump linked to these brake issues. Recalls are a routine part of the automotive industry and don't necessarily signal major financial trouble for a company. For Accurate Information: If you're following this story closely, I recommend checking official sources like BMW’s website, their financial reports, and trusted automotive news outlets for the most up-to-date details. As always, transparency and proactive customer care are key in situations like these. Let's keep an eye on further updates from BMW as they address this potential recall. #BMW #AutomotiveNews #RecallUpdate #VehicleSafety #FinancialUpdate #SpectreModel

Trends Shaping the Automotive Industry: The Rise of Precision and Innovation

"When you look at the automotive industry as a whole, spanning both the aftermarket and the OEM sectors, the landscape is highly fragmented. For those who aren't automotive enthusiasts like ourselves, the aftermarket includes anything you do to maintain or enhance your vehicle outside of the manufacturer dealership. OEM stands for original equipment manufacturer, encompassing brands like Ford, Toyota, and BMW. The digital maturity across this industry is uneven. We’re not only dealing with vast amounts of product and fitment data to ensure you get the right parts, but also with software-driven vehicles generating 1 to 5 million data points per hour. Leveraging this data effectively can transform customer experiences, enabling predictive maintenance and better understanding of part failures. Hybrid vehicles, particularly, present unique challenges. Some parts fail quicker than in traditional vehicles, underscoring the need for robust digital foundations and culture. The heavy-duty industry trails about 10 years behind the automotive aftermarket, which itself lags around 5 years behind the leading OEMs. Yet, this is an exciting era — almost like a digital revolution in the automotive sector." 🏎️ 💨 🏁 Pivotree Spryker #AutomotiveIndustry #DigitalRevolution #PredictiveMaintenance

Trends Shaping the Automotive Industry: The Rise of Precision and Innovation

Learn how software-defined vehicles are reshaping automotive architectures and experiences.

Are OEMs evolving in how they approach connected vehicle services? Traditionally, automakers believed they needed to develop and manage connected vehicle services entirely in-house. Today, there’s a shift: OEMs are seeing the value in partnerships to bring in specialized expertise and achieve global reach as they navigate the demands of digital transformation. In our latest blog article, we feature insights from Greg Geiselhart, WirelessCar’s VP of Sales & Marketing, and George Ayres from AutoMobility Advisors. Together, they explore why strategic partnerships are essential for OEMs aiming to succeed in the connected vehicle space and how WirelessCar supports these collaborations. 🔗 Link to the article in the comments #wearewirelesscar #WeEmpowerFutureMobility #ConnectedVehicles #Innovation 

Partners and collaboration are a key to success!

𝐓𝐡𝐞 𝐫𝐢𝐬𝐞 𝐚𝐧𝐝 𝐟𝐚𝐥𝐥 𝐨𝐟 𝐨𝐧-𝐝𝐞𝐦𝐚𝐧𝐝 𝐟𝐞𝐚𝐭𝐮𝐫𝐞𝐬 𝐢𝐧 𝐭𝐡𝐞 𝐚𝐮𝐭𝐨𝐦𝐨𝐭𝐢𝐯𝐞 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲 🚗 Imagine being required to pay an additional fee to unlock essential features like dual-zone climate controls, seat heating, or extra battery power in your car.  💰 How would you react? On-demand features, which allow features already built into vehicles to be unlocked via software for a fee, started as one of the most promising business models in the automotive industry and has now become a focal point of controversy and debate as carmakers received significant pushback from their customer base. Major automotive players such as Tesla, AUDI AG, and BMW Group envisioned on-demand features to revolutionize how consumers interact with their vehicles and positioned it to provide customers with unprecedented flexibility to upgrade their cars over time while creating ongoing revenue streams for carmakers. However, following waves of criticism, BMW announced its decision to abandon this business model last fall. The recent announcement that Audi plans to continue with its subscription-based approach to accessing features like dual-zone climate controls, adaptive cruise control, and automatic high beams has refueled frustration and disappointment among customers. As one customer bluntly states: “This is a company that hates its customers”.😡 What was once anticipated as a groundbreaking innovation has now become a source of tension, raising important questions about the balance between what is possible from a technological point of view and what is appreciated from a customer’s point of view. ⚖ Want to learn more about why customers show these negative reactions and the circumstances under which these are mitigated? 💡 Check out the following two papers by Tobias Schaefers, Marina Leban, and Florian Vogt published in the Journal of Business Research, as well as Dr. Janina Garbas, Dr. Sebastian Schubach, Maura L. Scott, Martin Mende , and Jan H. Schumann published in the Journal of the Academy of Marketing Science (links in the comments).

The #automotive industry is significantly transitioning due to shifting consumer expectations. Vehicles are evolving from being mere utilities to offering connected features, advanced safety, and personalized experiences. This shift has driven #OEMs to rethink their approach to vehicle engineering and revenue channels and led to the emergence of Software-defined Vehicles (#SDVs), where software acts as the vehicle's central control unit, controlling functionalities, analyzing data, and providing an enriched user experience. While OEMs are making strong inroads in capitalizing on the demand drivers and introducing SDV features, developing SDVs is a daunting task faced with challenges such as software development complexity, dynamic regulatory environment, and research and development ramp-up and monetization. All these challenges can lead OEMs to stray away from their course of action, incur cost overruns, and improperly prioritize applications from a monetization standpoint. In this viewpoint, we provide an overview of the North American SDV market and propose a framework that OEMs can utilize to assess their success in navigating these challenges, building SDV competencies, and monetizing their offerings. The framework will help them understand their current state of maturity and identify areas that they need to actively focus on. Read on: https://okt.to/Pb9t5Q Get in touch: Nishant Udupa Agnivesh Tripathy