Helping Web3 Brands build authority using the A.I.M. Content Framework | Fractional Head of Content Marketing | Content Strategist | Worked with SingularityNET
After 7+ years of working with more than 35 Web3 projects on both full-time and freelance basis, I discovered that poor marketing isn't their primary cause of failure.
On the contrary, many Web3 projects fail because they neglect their marketing teams.
Before you crucify me, read further to understand my point of view.
I spoke to many of my marketing friends, who confirmed that some founders see marketing as an afterthought.
My personal experience isn't different either.
I once worked with a Web3 startup that changed its direction so frequently that the marketing team had to plead to stay informed.
“Could you please keep us in the loop with what you're building?” we asked.
Despite our frequent requests, we were often sidelined, making it nearly impossible to understand what the technical teams were building.
This raises an important question:
How does your marketing team explain your project to the community when they hardly understand what you’re building?
And that’s the heart of the problem.
Some founders often underestimate the value of their marketing teams.
They think marketing is just about posting tweets or running ads. But it's much deeper than that.
Marketing is about communicating your vision clearly to the world. It's about storytelling.
When your marketing team is out of the loop, the story gets lost. And when the story is unclear, the community loses interest.
You can have the best product, but if your audience doesn’t understand it, it won’t matter.
So, here's my advice: bring your marketing team to the table. Keep them informed from day one.
They aren’t just promoting your project; they’re helping to build it.
Because when marketing and product teams work hand in hand, great things happen.
Want to learn more about the disconnect between the Web3 development and marketing team?
Listen to the podcast 👇
Ever get the feeling that, like, you want to understand something, but the people explaining it are speaking a completely different language? Totally. It's like, is it me or is this just way too complicated? Right. And it feels like that's a huge problem with a lot of Web Three companies these days. I mean, they're building some really cool tech, but how are people supposed to get excited if they can't even understand what it is? Yeah. And that's what we're diving into today. Exactly. This whole idea of Web 3 marketing or maybe Web 3 mishaps is more like it. Yeah. Right. So. Obviously, I mean, my first thought, you'd think bad marketing is the problem, right? Makes sense. That's the easy answer, right? Like just hire a better marketing team. Problem solved. Yeah, if only it were that simple. But actually, you know, we were talking with someone earlier who had a really interesting take on this. They've been in the Web 3 space for like 7 years. Seen it all. Yeah, a real veteran of the Web 3 trenches. Yeah. What they have to say. Well, they basically said it's not that Web three companies have bad marketing, it's that they have neglected marketing teams. OK, that's interesting. So it's not that the marketing itself is bad, it's that it's. What an afterthought, something they don't prioritize. It's exactly that. So Web three at its core is all about like blockchain decentralization. That's really complex technology. And don't get me wrong, that stuff is super cool, but it's also incredibly new and moving at 1,000,000 miles an hour. So in that environment, it's easy to see how marketing, which is all about explaining things simply and clearly, might get lost in the shuffle. It's almost like they think, ohh, we'll figure that out later once we've built the thing, right? Right, But how can you build an effective marketing strategy if you don't even understand the product you're trying to sell? I mean, our source told this crazy story. I don't know if I can repeat it. Well, come on. You got it. OK. OK, So they were telling me about this one Web 3 startup where the marketing team was literally begging the tech team for, like, basic information about what they were building. Ohh, man, I've been there. It's like pulling teeth sometimes. I know. It's like, guys, help us help you. Right. Exactly. And I think this story highlights. Major problem in the Web 3 space, which is this huge disconnect between the people building the tech and the people trying to explain it to the world. Yeah, like you said, it's complex stuff. Even if you're a marketing whiz, if you don't have a handle on the underlying technology, how are you supposed to explain it to someone else in a way that makes them want to actually, you know, use it or buy it or whatever? Exactly. And this is where that whole storytelling element comes in. Oh, yeah, Our source mentioned that, too. It's huge because if the marketing team doesn't get it. How can they tell a compelling story about it and without that story, how are you going to convince anyone to care? It's like you're trying to explain an incredible movie you saw, but you can only remember like 2 scenes. It's just not gonna land the same way. Exactly. And that's where I think that like traditional view of marketing really hurts Web three companies were you mean it's easy to think ohh marketing that's just like what ads and tweets and stuff We'll just throw some money at it later yeah right. Just get the word out right. But good marketing, especially in a. Space is complex, as Web three goes, so much deeper than that. It's about conveying the why behind your product. What problem are you solving? What future are you building towards? What makes this thing matter? So it's less about shouting from the rooftops and more about like, actually connecting with people, right? Exactly. Because let's be real, we're bombarded with information all the time these days, right? Ads, articles, social media. It's overwhelming. The stuff that actually breaks through all that noise, the stuff that makes you stop and pay attention, is the stuff with the strong story, a clear purpose, something that resonates on a deeper level. Totally. I'm way more likely to check something out if it speaks to a need, you know it's true. And you know, what's funny is this isn't just a Web three thing. Why do we connect with certain brands, certain ideas? It's because there's a compelling story being told. Think about like Apple or Tesla. They're not just selling you a product, they're selling you a vision of the future, right? And that's something I think a lot of web three companies miss. And what's wild is like, it seems like such a simple fix, right? I mean, our source basically said that Web three companies need to bring. Marketing in from the very beginning, don't treat it as an afterthought Once the product is built, make them part of the process 100%. When you bring marketing in early on, they can really dig into the product, understand the tech, anticipate user questions and concerns, and most importantly, start crafting that narrative, that story that's going to resonate with people. And like you're saying, they can actually help shape the product too, right? Ohh, absolutely. When marketing is involved from the get go, they can bring incredibly valuable user feedback. Back to the tech team, what are people saying? What are they excited about? What are their concerns? It becomes this continuous feedback loop that benefits everyone instead of two separate teams working in silos, right? It's a much more collaborative approach and it leads to a much better product in the end. I think, and I love how our source put it, they said marketing teams, they aren't just promoting your project, they're helping to build it. Such a good point. It's true. It really changes your whole perspective, doesn't it? It does. And it makes you wonder, what's that? Well, like what other fields? What other industries could use a little dose of that collaborative spirit? That's a really good question because, yeah, Web 3 might be the hot new thing. But this idea that like building something great, something people actually want and use, it's not just about the tech. It's about bringing everyone along on the journey. It makes you think, right? Yeah, it really does. It makes you think.
Helping Web3 & AI Founders Build Thriving Communities | Expert in Social Media Strategies, KOL Partnerships & Data-Driven Growth | Building KalaburagiDAO to Empower Local Talent
Remember that time you stop posting?
It was just supposed to be a short break
but you lost momentum
and haven't been able to get back to it regularly.
A content ecosystem is going to help you get and stay consistent.
When you have a system for content creation
that is strategic you can plan for breaks
so they won't turn into roadblocks.
𝐌𝐚𝐤𝐞 𝐚 𝐩𝐥𝐚𝐧 𝐟𝐨𝐫 𝐲𝐨𝐮𝐫 𝐜𝐨𝐧𝐭𝐞𝐧𝐭.
🆕 Start with a quote from a client like "It has been so valuable to have you as an integrator."
This is a common language in the business world so many will understand the reference.
Your post can explain more about what an integrator does and why you are one.
🥈You can write a blog about integrators and visionaries and how they complement each other.
➡️You could interview a visionary for a podcast,
4️⃣ which could lead to more posts.
🔌The power is finding one idea, that your ideal clients will resonate with, that could be used for multiple platforms.
Great places to get ideas for content that will resonate with your ideal client:
- client testimonials
- keyword research
- social media posts
- what do people ask you about
- what problems do you solve
- what are you currently learning about
- brainstorming with colleagues
Where do you find content ideas?
_____
I'm Sophia. I increase the visibility of growth-minded service providers through SEO and Content Marketing.
Does this sound at all familiar to you?
You make a start on content marketing only to stop because you feel overwhelmed.
Or you get momentum on a social media platform and then vanish and lose that momentum.
Or perhaps you're the person who hasn't written a blog article or released a podcast since 2020.
It has happened to all of us (me included).
And it happens because content creation is hard work.
And because business gets busy.
We all know that content (and being consistent) is a critical part of our marketing though.
So reluctantly, we do it. Then we don’t. Then we feel guilty about it, or have a slump in our sales pipeline and we start again.
Here’s the thing though.
While content creation is hard (I’m not trying to make you believe it’s not), we make it even harder on ourselves because we set ourselves up for failure before we even start.
How?
We don’t follow the Path of Least Resistance.
In my latest article, I explain what the Path of Least Resistance is when it comes to content creation, and the five things you need to be looking at to help you follow it when you’re creating content for your business.
All In Content Inc. is proud to support businesses throughout #windsoressex with their video content.
No one records, edits, and captions as many videos as we do with clients throughout our region. When I say we make videos easy, it's not an exaggeration either. 💯
🎬 We develop the video ideas and prompts, coaching you throughout the session.
🎬 We record, edit, caption, and thumbnail the videos.
🎬 Our half-day video session typically sees us finalizing between 25-40 videos, whereas our full-day sessions always yield anywhere from 50-100+ videos. You are set up with months of content from a single session ... guaranteed.
🎬 For almost all our clients, we schedule the content across their social media channels (Facebook, Instagram, LinkedIn, TikTok, and YouTube) with as our done-for-you as possible monthly subscription. For those who want to post themselves, all the videos are turned around in 1-2 weeks via Google Drive. We operate with speed and efficiency.
Other services that we offer but don't talk about much also include:
✅ Monthly virtual content coaching
✅ Group workshops and content training for teams, businesses & associations
✅ Full-day business consulting (All In Deep Dives)
✅ Virtual podcast production
✅ WordPress website design, SEO, and blog post writing
Connect with me today if you are ready to elevate your personal or business brand by being consistently seen. Book a free consultation, during which we can discuss your content strategy and provide you with many ideas and options for growing and being seen in our region.
https://lnkd.in/g9hEUems
Are you (like me) wandering the wonderous winding road of...
ENTREPRENEURSHIP?
By entrepreneurs, I mean anybody brave enough to work for themselves:
➡ Coaches
➡ Consultants
➡ Copywriters like me
➡ Small business owners
➡ Professional service providers
➡ Medical practitioners in private practice
And there are others I haven't mentioned (but you'll know if it's you).
But that's okay.
On the winding road, you learn so many things about your business AND about yourself! And you learn from trial and error. But you also get to slow down and smell the roses.
Now,
the million-dollar question today:
How many of you (like me) fell into this trap of expectations?
You see, that's human nature, isn't it? I want to say, fortunately, otherwise, we would never have embarked on this road!
You know what else is human nature?
To want to start NEW, to start over, to be better...
...at the beginning of a new season! ⤵
↪ This is it right here, People...
Not only the beginning of a new month or season,
But it's the beginning of the last quarter of 2024!
==========
I'm currently booking new copywriting, content and marketing projects for September... and until the end of the year.
Feel free to message me if you need me to take some of the overwhelm around this away and free up time...
for you to make Q4 of 2024 SPECTACULAR!
#marketing#copywriting#contentcreation
Fractional Marketing Director – Transforming marketing chaos into clarity with actionable, customer-driven strategies that deliver real results for SMEs and startups.
My top mistake to avoid in your content plan...
You need to appreciate that everyone consumes content differently.
We all have different tastes and preferences, like the wonderful spicy individuals we are. A well-planned content strategy must consider this and create content using multiple channels, such as podcasts, videos, images, carousels, infographics, and written content.
I love reading. I'm a bookworm, and a bit of text excites me.
I find words comforting; I always have.
Podcasts are next for me because of their sheer convenience and flexibility. They allow me to listen to my favourite episodes while on the school run, washing up, or even working.
I love that I can pause and resume them anytime, making fitting them into my busy schedule easier.
For me, it would be easy to base my whole content strategy on my preferences, but it would be a mistake for two reasons.
1) As I said earlier, we are all different
2) Apparently, I'm a bit odd as, statistically, videos tend to be the winners in terms of engagement
According to recent research by HubSpot, 81% of marketers use video marketing tools, 78% of people watch online videos every week, and 55% watch them every day.
So don't miss out on making content that your customers and potential customers connect with!
Ensure your content strategy incorporates a range of formats to reach a bigger audience and generate higher engagement rates.
Was this helpful? Click save so you can come back to it later.
#MarketingSupport#ContentStrategy#ContentPlanning#Freelancer#FractionalMarketing#Engagement#LostAtSea
All the podcast links you're pasting on LinkedIn and calling it "strategic marketing"—is it really working?
Or those clockwork blogs you publish every month?
Here’s the thing: if your content isn’t driving any kind of growth—awareness, engagement, or conversions—it’s not marketing; it’s just activity.
But let’s face it, marketing isn’t a rulebook game.
It’s trial and error. or hit and trial (that's what maths nerd call it)
You experiment. You adapt. You find what sticks.
Great marketing isn't predictable; it's iterative.
It’s about testing bold ideas,measuring impact, and learning as you go.
A podcast link might not land today, but maybe a snippet from it turned into a LinkedIn carousel will.
A blog might flop this month but spark an email campaign next month.
The takeaway?
Stop treating marketing as a checklist and start treating it as a journey.
Adjust. Pivot. Keep moving.
What's your strategy for trying, failing, and succeeding in marketing?
#contentmarketing#copywriting
Are you (like me) wandering the wonderous winding road of...
ENTREPRENEURSHIP?
By entrepreneurs, I mean anybody brave enough to work for themselves:
➡ Coaches
➡ Consultants
➡ Copywriters like me
➡ Small business owners
➡ Professional service providers
➡ Medical practitioners in private practice
And there are others I haven't mentioned (but you'll know if it's you).
But that's okay.
On the winding road, you learn so many things about your business AND about yourself! And you learn from trial and error. But you also get to slow down and smell the roses.
Now,
the million-dollar question today:
How many of you (like me) fell into this trap of expectations?
You see, that's human nature, isn't it? I want to say, fortunately, otherwise, we would never have embarked on this road!
You know what else is human nature?
To want to start NEW, to start over, to be better...
...at the beginning of a new season! ⤵
↪ This is it right here, People...
Not only the beginning of a new month or season,
But it's the beginning of the last quarter of 2024!
==========
I'm currently booking new copywriting, content and marketing projects for September... and until the end of the year.
Message me if you need me to take some of the overwhelm around this away and free up time...
for you to make Q4 of 2024 SPECTACULAR!
#marketing#copywriting#contentcreation
𝐏𝐨𝐬𝐭𝐢𝐧𝐠 ≠ 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠
I've been receiving incredible feedback, and it’s clear that many people still hold a big misconception: 𝐩𝐨𝐬𝐭𝐢𝐧𝐠 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐢𝐬 𝐧𝐨𝐭 𝐭𝐡𝐞 𝐬𝐚𝐦𝐞 𝐚𝐬 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠.
Let me be real with you – if your content isn’t nurturing your audience and attracting your ideal clients, you’re missing the point.
Simply posting without a clear strategy means you're not hitting your goals. Your content must do 𝟑 𝐤𝐞𝐲 𝐭𝐡𝐢𝐧𝐠𝐬:
𝟏. 𝐀𝐭𝐭𝐫𝐚𝐜𝐭 🧲
𝟐. 𝐍𝐮𝐫𝐭𝐮𝐫𝐞
𝟑. 𝐂𝐨𝐧𝐯𝐞𝐫𝐭
If you’re just showing up and engaging without directing your audience to what’s next, you're leaving conversions on the table. Without a solid call to action, you're letting your dream clients slip away to someone else.
𝐀𝐭𝐭𝐞𝐧𝐭𝐢𝐨𝐧, 𝐛𝐮𝐬𝐲 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐨𝐰𝐧𝐞𝐫𝐬, 𝐟𝐫𝐞𝐞𝐥𝐚𝐧𝐜𝐞𝐫𝐬, 𝐚𝐧𝐝 𝐜𝐨𝐚𝐜𝐡𝐞𝐬:
This is where I come in –𝐚𝐬 𝐚 𝐋𝐞𝐚𝐝 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧 & 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐬𝐭, I’m here to help you turn your content into a powerful tool that attracts and converts the right audience.
Don’t rush into it alone.𝐁𝐨𝐨𝐤 𝐲𝐨𝐮𝐫 𝐟𝐢𝐫𝐬𝐭 𝐚𝐩𝐩𝐨𝐢𝐧𝐭𝐦𝐞𝐧𝐭 𝐰𝐢𝐭𝐡 𝐦𝐞 , and let’s strategize how to make your content work for YOU!
𝐋𝐞𝐭’𝐬 𝐦𝐚𝐤𝐞 𝐬𝐮𝐫𝐞 𝐲𝐨𝐮𝐫 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐜𝐨𝐧𝐯𝐞𝐫𝐭𝐬.
Regards,
Ayesha Khalid
15 Easy ways to get more visitors to your website.
- You could be a marketer.
- You could be a = freelancer.
- You could be a content creator.
- You could be a business =owner.
- You could be a startup enthusiast.
No matter where you are in your online journey,
Start boosting your website traffic.
Start attracting your audience.
(Want more visitors to your website? Try these easy tips
♻️ Repost if you found it helpful.
P.S Be honest, which point are you working on out the15 point.?
Bridging the gap between online marketing and brand communication for scalable and authentic online presence | ISO17024 CESE | Like making websites, email funnels, Meta ads | PhD Candidate
As a service-based business if you want to reach clients with your content, posting on one platform is not enough❗️
One of the reasons is the huge amount of competition and the longer customer consideration phase when they decide whether they want to buy from you or not 🧐
So, posting only on one platform using short-form content is not enough.
Your content strategy should be based on a content hierarchy from the longest to the shortest content form.
This not only simplifies the content creation process for social media channels like Instagram and Threads, where you primarily use short-form content.
But it also gives your clients an opportunity to study a specific topic you talk about in more detail in your blog or podcast.
Therefore, I always recommend building a content hierarchy.
Choose a format for your long-form content. It can be a blog article, a long podcast episode, or a long educational YouTube video.
As everyone has their own strengths, choose the long-form content format that suits you best.
If you are a good speaker, choose podcasts; if you are a good writer, choose blogging; if you are a good presenter, choose YouTube videos.
Importantly, however, remember to stick to just one; otherwise, you stretch yourself thin and don’t succeed at any.
Then, break down your long-form content piece into smaller content formats for other platforms.
In the end, always tie your content to your service. If you don’t, it’s like working for free 💸
Following a content hierarchy gives your audience multiple opportunities to be reminded of your service, streamlines your content creation process, and ensures you stick to the topic.
I talk more about the efficient content creation process at my free Social Media Content Strategy Workshop.
Visit it in Vienna on the 25th of April or join online on the 26th of April 🫶
More info below👇 😉
https://lnkd.in/dJ6ARtzY
Helping Web3 & AI Founders Build Thriving Communities | Expert in Social Media Strategies, KOL Partnerships & Data-Driven Growth | Building KalaburagiDAO to Empower Local Talent
2moI agree with you, this is the main reason many projects fails.