Elliot Roazen’s Post

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Director of Growth, Platter

Somewhat controversial things I’ve learned in the past month: Meetings aren’t bad, but a meeting is the inappropriate forum to solve 95% of issues. Seeing faces and communicating feels good, so you think it was productive… but pound-per-pound, most minutes go to waste. Group ideation and brainstorming produce a high-volume of mediocre ideas. True creativity mostly happens spontaneously, veeeery seldomly at a planned time and place. Giving feedback is hard and requires practice to get better at. A lot of practice. Almost everyone thinks they are good at giving feedback, but very few people are. Most candidate’s negative opinions of the hiring process completely invert when they become the hirer. I now fully understand the many rounds, the take-home assignments, all of it. I used to say they were unnecessary (I was wrong). Good content will always perform well. Focusing on quality and quantity (both are possible) means you have to worry a lot less about algorithm changes, reach/impressions, and other B.S. Not having a defined standard operating procedure in place is not the absence of a process. It means you’re running on a process that is inefficient, un-scaleable, and relies on steps stuck inside someone’s head - i.e. a bad process. Get them into writing and improve them. No marketer will regret improving their financial skills. A lack of financial skills, however, will almost certainly prevent you from getting further up the ladder. “Partnership” is having its “community” moment - on everyone’s marketing plan, but few know what it really means. Both partnerships and community are incredibly valuable though, they just take a lot of thought to define, execute, and scale. If you crack either/both, you’ll be a happy camper. There are seasons where you’re building, and seasons where you’re attending events. Know which one you’re in and ignore the FOMO. It’s a lot easier for a small team to crush a big team than you’d think. Small software challengers move a lot quicker than incumbents. Speed and urgency are superpowers, and can be engrained into company culture. The most recent wave of successful entrepreneurs are very frugal. We have much more to learn from them, than anyone from previous bull runs or incredibly large companies (lots of dumb money). Caveat to the above: the mythology around most founders and businesses will do you more harm than good. What really works is usually boring and doesn’t make a great story. Conveniently, myths zhuzh up the positives and sweep the negatives under the rug. Simple is hard, complex is easy. When considering two solutions, go the simpler route. Complexity is easy to default to because you feel different and precious (you aren’t). Great leaders are super repetitive. If you’re not getting tired of saying it, you’re not saying it enough. If you don’t know what to say to people at events, just walk up and compliment them. People never get tired of hearing nice things about themselves.

Jesper Qvist

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8mo

What strategies do you use to ensure that your team remains focused and productive during meetings, despite the potential inefficiencies that may arise from group ideation and brainstorming sessions?

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