Ellie Gould’s Post

Building a world-recognized agency as a CEO is no easy feat. It requires strategic vision, strong leadership, and effective execution. Identifying a niche, fostering innovation, nurturing talent, and cultivating a stellar reputation through delivering exceptional results are all fundamental steps in building a successful agency. However, building a global network, establishing partnerships, and maintaining a commitment to excellence are what sets an agency apart from the rest. As a CEO, it's crucial to understand the importance of these steps in achieving worldwide recognition. Remember, it takes time, effort, and a lot of hard work to build a world-class agency. But with the right mindset and dedication to excellence, anything is possible.

Fostering healthy relationships are extremely important, not only in your personal lives but also in your industry and line of work. Every contribution to a project adds a piece to the puzzle and ensures completion and delivery. Happy Monday all! https://lnkd.in/eXrk-EkX #advertising #foundcontent #ugc #contentagenct #locomotivecontent

90% of 6-7fig agency founders can’t scale because of this simple idea: They started as a technician… Email marketer Web designer Media buyer Copywriter Etc But never grew out of this role both on the mental and business levels. The hidden desire to continue being involved in one of the following: → Client delivery → Micromanagement → Process control is a HUGE impediment to scaling operationally. What’s the symptom? You’re the smartest and the most capable person on the team. If that’s the case you need to recognise that you might need to make a shift on two levels: 1. Mindset  2. Operational identity Start realising: Your desire to get involved in client delivery most likely stems from the desire to control. Control stems from the fear of losing a client, perfectionism, etc. Fear and perfectionism stem from insecurities, a need for validation, fear of the unknown. Operationally you need to create a new ROLE that clearly defines your new IDENTITY. → Old identity = technician. → New identity = STRATEGIC LEADER. Describe the new identity and its responsibilities in detail. Go live it and watch how it will affect your agency’s growth.

I recently had an insightful conversation with one of my mentors about the ongoing challenges we face as a boutique agency. “Despite years of creating milestones and building legendary stories, we often hit a ceiling. We’re proud when clients say, “If anyone can get it done, it’s you guys,” but the reality is that large MNCs agencies continue to be the preferred choice for bigger projects most of the times”. What I can’t wrap my head around is this: if clients eventually need “firefighters” like us to step in after big agencies falter, why hire them in the first place? At twice the price & the stress of going through system hoops. Especially when everyone knows that large agencies often invest heavily in talent but never in on-ground capacity—outsourcing the actual execution to third parties. & that is our biggest challenges : Attracting talent!! Larger agencies will always lure ambitious young professionals—not just because of the money, but because of the prestige attached to big names. So, how do we break through this? My mentor had an interesting perspective: “Until marketing managers realize the smarter move is to get ideas from larger agencies and execution from specialists, this issue will persist.” So be it. The fight goes on!! #marketing #agnecylife #startegy

It's easy to show up as a positive & impactful leader when everything within the agency is just up and to the right. But running an agency is never purely up and to the right, just like life. There's just a perpetual series of ebbs & flows. During an ebb, it is your responsibility to be proactive, remain positive, and do the next indicated thing. If you show up to your team(s) with a 💩 attitude and 'woe is me', guess what, 💩 rolls downhill, you're literally 💩in' all over the culture....that..stinks. If your team(s) are all in a negative, 💩 space, guess what, you're 👑 💩, it's your fault. Follow me for more 💩 related content about running an agency 🙃

Melbourne we have less than 20 tickets left for our end-of-year Agency Owners Xmas lunch. If you aren't convinced yet, here are a few reasons you might want to book a ticket before it sells out!!!! ⭐ Industry events for leaders normally cost thousands of $$ to attend and are a platform for vendors to sell- this event is for senior leaders from indie agencies only- and it costs $50. ⭐ That $50 includes food and a drink ⭐ You will meet 100+ peers facing the same challenges as you. ⭐ It's an opportunity to meet other agencies and discuss collaborating on clients next year. ⭐ You will learn from others what is working in their world and come to your agency with fresh ideas. ⭐ It's a lot of fun ⭐ You deserve it Link in the comments. 👇 Creative Natives

When my team and I think of GROWTH, it’s more than a mindset for us. Today, I want to share the core values that represent who we are and what we’re always striving for at GROWTH MODE PR & Communications Agency. So without further ado, our Brand Tenants… 📈 Tangible results: No fluffy PR here. We believe in holistic PR and leveraging your exposure across all channels to extend its value and create a direct path to increased revenue. 🤝 Strategic Relationships: We cultivate authentic connections, building and maintaining relationships we can count on to drive results for our clients. 🌟 Radical Client Care: We’ve got you. We love pouring our energy, knowledge, expertise, and passion into your business, becoming a true extension of your team. 😄 Positive, Capable, and Adaptable: We are a full-service agency that values positivity and fun, while priding ourselves on being quick to adapt with the skills needed to ensure your success. Internally, there are a few more values that I truly strive to integrate into our team culture. 🌱 Personal Growth We believe in investing in personal growth to continually improve and pursue what makes us happy as humans. Happy people = great work. 🧘🏼♀️ Work-Life Balance We believe in working to live, not living to work. ⭐️ Positive, Persistent, Proactive We’re always seeking the best outcomes, are persistent in our pursuit of results, and are proactively learning in order to stay ahead of the curve for every client. 🗣️ Open Communication Where sharing ideas, thoughts & feedback is always welcome, and you are always heard. In a nutshell, we embody growth in every action and decision made for both ourselves and our clients. If you're ready to transition into a ‘GROWTH MODE mindset’ and see real results, shoot me a message or visit our website at www.growthmodeagency.com. #GROWTHMODE #GROWTHMODEAgency #PRAgency

An agency that is led by individuals focused solely on their personal interests and benefits, rather than prioritizing the well-being and growth of the team, will struggle to compete in the market. Clients will neither respect nor trust such an agency, as they can sense the lack of genuine commitment. Moreover, talented professionals are unlikely to choose to work at such agencies. On the other hand, an agency that operates with international systems and adopts global best practices—showing respect for its team and valuing expertise—will gain a competitive edge. By creating a positive, team-centric environment, it will attract top talent, foster stronger client relationships, and build a reputation as a preferred workplace. This, in turn, enables the agency to win more business and retain clients, solidifying its position in the market as a customer-focused leader. With 16 years of experience in PR , I would like to offer this advice: Your employees are your greatest asset. Your reputation is built not only by the clients you serve but also by how you appreciate and support your team. Creating the best possible environment for your employees to work and grow is key to long-term success. As a customer-centric agency, it's equally important to position yourself as a people-focused organization that genuinely cares for its team. This approach will enhance your reputation, foster loyalty, and attract top talent. I have witnessed firsthand how large agencies can undermine themselves by hiring individuals who give grand speeches while being solely focused on their own interests and goals

Just inherited a marketing team? Here’s how to hit the ground running. Stepping in as "𝘵𝘩𝘦 𝘯𝘦𝘸 𝘣𝘰𝘴𝘴" (boss is the wrong term all together) can be exciting and challenging. It’s not just about setting strategy, more so it’s about earning trust and creating an environment where the team can thrive. Here are the first 5 steps I’d take when inheriting a marketing team: 1️⃣ 𝗟𝗶𝘀𝘁𝗲𝗻 𝗳𝗶𝗿𝘀𝘁, 𝗹𝗲𝗮𝗱 𝘀𝗲𝗰𝗼𝗻𝗱. Before making any big moves, I’d start by understanding the team’s current state. Listening to their experiences, frustrations, and successes is key to knowing what’s really going on. 2️⃣ 𝗔𝘀𝘀𝗲𝘀𝘀 𝗮𝗻𝗱 𝗮𝗹𝗶𝗴𝗻. Evaluate the existing strategies and results. Are they aligned with business goals? Identify gaps and opportunities, then set a direction everyone can rally behind. 3️⃣ 𝗕𝘂𝗶𝗹𝗱 𝘁𝗿𝘂𝘀𝘁 𝗮𝗻𝗱 𝗿𝗮𝗽𝗽𝗼𝗿𝘁. Trust doesn’t happen overnight. I’d prioritize one-on-one time with each team member to understand their motivations, challenges, and aspirations. 4️⃣ 𝗘𝗺𝗽𝗼𝘄𝗲𝗿 𝗮𝗻𝗱 𝗱𝗲𝗹𝗲𝗴𝗮𝘁𝗲. Micromanaging stifles creativity. I’d give team members ownership over their projects, making it clear I’m here to support, not control. 5️⃣ 𝗙𝗼𝘀𝘁𝗲𝗿 𝗰𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻. Encourage open dialogue and cross-team collaboration. When everyone’s on the same page, ideas flow freely, and results follow. Leading a marketing team is about more than just driving results—it's about building a culture where people can do their best work. As I search for my next leadership role, these steps are the blueprint I’ll bring to the table. 🧩 𝗜𝗳 𝘆𝗼𝘂’𝗿𝗲 𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝗳𝗼𝗿 𝘀𝗼𝗺𝗲𝗼𝗻𝗲 𝘁𝗼 𝗹𝗲𝗮𝗱 𝘆𝗼𝘂𝗿 𝘁𝗲𝗮𝗺 𝘄𝗶𝘁𝗵 𝘁𝗵𝗶𝘀 𝗺𝗶𝗻𝗱𝘀𝗲𝘁, 𝗹𝗲𝘁’𝘀 𝗰𝗼𝗻𝗻𝗲𝗰𝘁. 𝗦𝗲𝗻𝗱 𝗺𝗲 𝗮 𝗗𝗠 𝗼𝗿 𝗿𝗲𝗮𝗰𝗵 𝗼𝘂𝘁 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗺𝘆 𝗽𝗿𝗼𝗳𝗶𝗹𝗲.

We’re at a pivotal point in our growth as an agency. I mean, when you’re scaling an agency, every day is a pivotal point 😅 But specifically, we’re at a point when we have ‘layers’ in the team… In corporate terms: • Individual contributors • Line managers • Directors In several conversations I’ve had recently, though; it’s actually more helpful for us to think of the company, in terms of the culture we want to maintain and the habits we want to build, as a sports team. In that sense we have: • Players • Captains • Coaches While various roles embody the qualities and behaviours of each of these personas; we find it’s helpful to be intentional - in terms of how you engage with your colleagues - about which role you’re playing at any one time. In-line with our vision: “to be the best online advertising agency in the country”, we’re focusing on how we can be the best players, captains and coaches; following the best plays (strategies) to deliver consistently incredible results for our clients and provide them with an outstanding experience in the process. It also describes how we support each other in achieving those goals and put the interests of the team ahead of any individual. As a coach, I’m always learning and improving and understand that the success of the team (and our clients) relies on me showing up with the right energy, every day; and helping the team to design and practice the strategies and tactics that lead to success on the field. It’s an exciting time and we’re not slowing down 🚀 #marketing #advertising #agencylife