Ellen Carlson’s Post

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Executive Director at WayForward Resources (formerly MOM)

Thanks, Tom, for this great recap of an important Greater Madison Chamber of Commerce Advocacy in the AM session yesterday. A few additional things that were highlighted that stick with me: Transportation Policy is Housing policy on wheels. If we don't create good housing policy, then we will pay for it with more cars and more infrastructure on our roads. To that end, building UP around public transportation corridors is essential. And all of this matters to WayForward Resources because every day we see that when people pay more for rent, it leaves less room to pay for essentials such as food. As we say - Rent Eats First. I can't imagine anyone in our community thinking that it's ok that their coworkers, their kids' teachers, their firefighters, their grocery store clerk, or their favorite restaurant host might not have enough food tonight to eat. Every day we see people in line at our Food Pantry wearing work shirts from local businesses. If you think you know who in our community is suffering from our current housing crisis, you are likely wrong.

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Community Engagement Director @ Madison Public Schools Foundation

This morning, I attended the Advocacy in the A.M. event hosted by the Greater Madison Chamber of Commerce, where we explored the urgent need for innovative housing solutions in Dane County. The panel provided critical data and some sobering insights into the housing challenges our community faces. My key takeaways: 🔹 Dane County is Wisconsin’s economic powerhouse. However, housing development hasn’t kept pace with growth—42,000 new households were added between 2010 and 2020, but only 34,000 housing units were permitted. 🔹The median home price in Dane County now exceeds $467,000, and nearly one in four households is cost-burdened, spending more than 30% of their income on housing. 🔹Density and multi-family housing were highlighted as crucial to balancing affordability, protecting farmland, and supporting transit systems. Yet, outdated zoning codes and resistance to change (NIMBYism) remain barriers. Professor Paulson described our housing crisis in one word: shortage. We’re at a point where collaboration across sectors and communities is vital. Programs like Dane County’s Affordable Housing Fund are helping, but the path forward requires even more innovation, policy changes, and partnerships. The question isn’t whether we can afford to act—it’s whether we can afford not to. Increased housing options are critical for economic growth, equity, and sustainability.

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