Elizabeth Osborne’s Post

As the 150th Kentucky Derby quickly approaches, how do you plan to celebrate the Run for the Roses 🐎 🌹 without putting your recovery, or the recovery of a loved on, at risk? Here are a few tips ⬇️ 1. Plan ahead. 2. Avoid being alone. 3. Spend quality time with a group of sober friends. 4. Host your own Derby party. 5. Get crafty and enjoy a Derby mocktail. 6. Make short appearances and drive yourself. 7. Keep it simple and don’t stress too much about what everyone else is doing.

How do you make your Red Drink? 🍓⁠ ⁠ For #Juneteenth, learn about the iconic drink's many manifestations throughout history as well as how it originally came to be. Get the story here 👉️ enth.to/3xz0bvU

🎲 Ready to roll the dice at #Blackhat? Don’t forget to place your bets on Human Risk Management! Swing by our Booth SC420 and take a demo of our innovative approach. 🎰 See you at the table SC420! 🃏 #CybersecurityinVegas #BlackHat2024 #BlackHat

The USA Olympic basketball teams demonstrate what the make up of a high functioning work team looks like. A group of individual contributors who are really good at what they do, without too much overlap. A selflessness to help elevate each other, but ready to execute when called upon. A leader that can take the blame for the team, while finding ways to help the team execute more efficiently. Time to develop as a team and a trust in the process to get there.

Will you be at the HFMA Summit in Tampa next week? Connect with Jason Gibney to learn how Quadax solutions can drive cost savings, operational efficiency, and revenue growth through automation and customized edits to help your organization reach its financial goals. #revenuecycle #reimbursement #efficiency #automation #claimsprocessing

It's #MentalHealthAwarenessMonth and here's a reminder to stop scrolling and check in with yourself 💙 At CloudMoyo, taking care of oneself is of utmost importance and that's why it's also our First Ring of Responsibility. To encourage the #MoyoFam to put their well-being first, we introduced the #WellNest initiative that focuses on the holistic well-being of our people. Learn more about it here - https://lnkd.in/dSqmhpb6

“Robust and Innovative” Those are two words that have been used to describe Yellow Dog by one of our longest tenured clubs. How would you describe your inventory solution? Make sure to stop by Booth #1200 at the CMAA World Expo this week to learn more!

🌟 New Book Release! 🌟 Dive into "A Son's Journey from Parkinson's Disease: Caregiver to Advocate," a deeply personal and inspiring story by George Ackerman, Ph.D., Esq., MBA This book chronicles a son's journey as he navigates the challenges of caregiving, shedding light on the emotional and practical aspects of supporting a loved one with Parkinson's disease. It's a must-read for anyone looking to understand the profound impact of this journey and the power of advocacy. 📚 Get your copy today and join George in raising awareness and support for those affected by Parkinson's disease. Let's spread the word and make a difference together! #ParkinsonsAwareness #CaregivingJourney #BookRelease #Advocacy

😍Babies imitate well for acculturation👻👻 - as the owner seems to convey, while in reality it's the #common NECESSITIES finally lead to adaptation and assimilation. 🤔 If we generalise the former interpretation as per the owners pattern to interpret such fact of babies' mental homogeneity, perhaps it applies to Animalism, but if we evaluate the second interpretation as illustrates the shared post showing assimilation - 🙌then indeed melting pot zones🙌 - yet one day structural science of even biological science says - generic needs can be common, but genetic engineering of BMW will later find its source of DIFFERENCES, subsequently the affects are on overall equal opportunities syndrome - as one has to bow down to knees to climb the hill, while the other climbs the hill with ease, without knowing what is discomfort zone. This is a crux of 🦾🌻 final SELF-ACTUALISATION of one, while for the other an overrule to the fact of SELF-ACTUALISATION. Destiny of 🦾🌻 Civilians or of 🐵🐔🐶🐷 in human civilizations finally is designed and destined to create such #progenitors that militarise their notion of instinctual or creative urges for SUSTENANCE. Ecologically existence is #not for equality majority of the times, despite of equitable sustainability purposes.

Sunday was St Patrick’s day. A global day of celebration of Irish culture which feels like it’s getting bigger each and every year in its scale. So what better day to jump in, join the fun and see if you can get people to reappraise what they drink … and whether there might be more than Guinness to enjoy. That’s what Kahlua did. And people loved it.  🎉 The atmosphere/ambience, infectious enthusiasm, jolly 🎻 The music (contributing to the above) 🤣 Funny - the story, the facial expressions, the Tucan, the twist 😯 Surprise/curve ball - the moment of him turning round with a cocktail, the play on Guinness 🍸 The twist on tradition and acceptance - celebrating non conformity, affectionate It also gives them a powerful positive association or space to be part of the big event. Being a part of St Patrick’s day.  This all meant that the ad was seen as incredibly well loved, resonant, highly distinctive and really did make people who wouldn’t have considered Kahlua pre seeing the ad actually want to try it. Only 3% considered the brand before being exposed to the ad in the middle of programming surrounded by other ads …. And after, 22% would consider it. Now to the elephant in the room.  Not everyone realised or remembered it was a Kahlua ad. We show the ad as part of an ‘ad break’ with other ads in the middle of programming then ask what brands people remember being advertised.  The number mentioning Kahlua is less than we’d often see.  BUT - there is an additional 10% who talked about espresso martini (which benefits Kahlua). Inevitably …. There are also 7% who remember Guinness.  Now we could see that as a really bad thing … or we could weigh up a few things: - It’s a smaller brand.  They have a lot to gain by being part of St Patrick’s day, being another drink to consider, being humorous, being an accepted drink.  - The way it positions Kahlua cleverly as an alternative.  An attractive one.  A fun one. An accepted one is very clever. - Is Guinness really a competitor? Or given the number who do get the brand, is attaching the love so many feel for Guinness powerful? - Could Kahlua habit stack on Guinness as James Clear would say?  When you’ve had enough Guinness you move seamlessly to Kahlua or an espresso martini I say well done to Kahlua, Pernod Ricard and Wieden + Kennedy Sign up to the newsletter for insights into an interesting ad each week. https://lnkd.in/e-VVDCSC https://lnkd.in/ema3AbMW #consumerinsights #kahlua #advertising #marketing #effectiveadvertising #stpatricksday