Lift Your CMS Adoption in Content & Marketing Teams | Optimizely | Content Marketing Platform | Content Advisor & Client Director
My colleague Grzegorz (Greg) Kalucki has recently published an article about experimentation. What does it take for companies to commit to a culture of testing and experimenting with their online content? In three points: 1. Set up the right team, with a Testing Manager at the heart of it. 2. Have that team cooperate with, inform, involve, and motivate the rest of the organization (at all levels). 3. Repeat and optimize to ensure ROI, KPIs, and business goal performance. I truly recommend reading it because it is full of insights on how to achieve this, including a template for test scenarios that I used for this post's image. Here 👉 https://lnkd.in/dsBa3zec Greg’s article is based on Madison Hajeb's talk at the Opticon conference in London. This week, we can attend the online version of Opticon. While the agenda of the online event is yet to be revealed, I plan to attend. You can also join by enrolling here: https://lnkd.in/d9J-pgBc See you there? #Experimentation #Optimizely #Opticon24
