Elijah Khasabo’s Post

What makes some brands pop in crowded niches? I work with brands that often have a ton of *good* competitors in their niche (especially in the beauty space), so it’s non-negotiable to find ways to stand out. Here’s how to make your brand pop: 1. Unique Value Proposition (UVP): Clearly define what makes your brand different and better. Whether it's the ingredients, the process, or the results, make sure your UVP is front and center in all your messaging. 2. Consistent Branding: Develop a strong, cohesive brand identity. From your logo to your packaging to your social media presence, consistency helps build recognition and trust. 3. Engage with Your Audience: Interact with your customers on social media, respond to reviews, and create content that resonates with them. Building a community around your brand fosters loyalty and word-of-mouth marketing. 4. High-Quality Content: Invest in high-quality photos, videos, and copy. You want to have content across your website, socials, and ads that inherently build trust and clearly show what customers are getting when they buy. 5. Constantly Test New Angles with Cold Traffic: Continuously experiment with new marketing angles and messages with cold traffic. This helps you discover what resonates best with new potential customers and keeps your marketing fresh and effective. 6. Customer Experience: Provide an exceptional customer experience, from easy-to-navigate websites to excellent customer service. A positive experience can turn first-time buyers into loyal customers. Standing out in a crowded market isn’t easy, but with the right strategies, it’s definitely manageable.

When a brand speaks to people's innermost feelings, confidence, and self-esteem, it can be a brilliant and empowering marketing strategy. Read more 👉 https://lttr.ai/AWipo #MasterBrandMarketing #BudgetConstraints #StepByStepGuide

You can't separate your brand value from your products. Over the weekend, I watched a video where the founder said he couldn't accept a deal because it didn't align with his company's value. A brand value is the perceived worth of a brand in the eyes of consumers, based on their experiences, perception, and their association with a particular brand. How does communicating your brand's value help in product marketing? 📍Communicating your brand value through your product helps set it apart from competitors, making it easier for consumers to understand why they should choose your brand. 📍When your product consistently delivers on its promised value, it builds trust with your consumers. You become their best bet when it comes to quality and reliability. 📍Satisfied customers who understand the value of your product are more likely to recommend it to others, generating organic word-of-mouth marketing. One of the things the founder said that stood out for me was his emphasis on not compromising your brand value just to meet the business goals because it going to tell on your customers. What other benefits does brand value help in product marketing? Reading my post for the first time? Hi, I'm Oluwafisayomi, I help Tech and SaaS brands create impactful content that resonates, educates, and converts. Let's work together. Send a DM. Send a connection request. Am I the only one who thought the weekend flew? 😂 Happy New Week. 🖤&💡

What makes some brands instantly irresistible? Ever been caught in the instant charm of a brand, so much so that you fall head over heels at first sight? The secret lies not just in dazzling marketing strategies or opulent advertising; it's hidden in the deceptively simple initial offer. Remember when Dropbox gave free storage space for referrals or when Uber offered discounted rides for new sign-ups? These offers not only positioned them as customer-centric businesses, but also helped cement their place in the consumers' hearts and wallets. As we navigate the constantly evolving world of consumer behavior, an enticing initial offer can serve as a powerful catalyst in building brand love. Let's dissect this: The initial offer is the brand's first handshake with the customer. It's the chance for the brand to say, Hey, we value you. Copy Edit & Post It's a powerful driver of emotional connection, enhancing the brand experience from the get-go. So, how can we make our initial offers irresistible? Perhaps by incorporating more value-added elements, or by making it more customer-centric? I invite you to join me on this journey as we decode the art of crafting impactful initial offers. What strategies have you found success with? Let's unravel the secrets to creating love-at-first-sight brands together. Share your insights in the comments.

When someone buys a product from you, don’t just leave it at that. You can get an even bigger benefit from it by using your customers in your marketing. Ask your customers to post videos with your product in return for shoutouts, discounts, entries to giveaways, etc Not only does this increase engagement for your brand - but it's also basically free UGC that you can use for your brand. Brands spend $10,000s and sometimes $100,000s on UGC each month, don't neglect an opportunity to get a ton of it for free

95% of Fibbler's users have come from Adam Holmgren's founder brand. Here’s how he did it : (and how you can too) 1. Have a strategy to stay consistent. If you're winging it, your content will become chaotic, and your audience will lose track of what you stand for. Adam divides his topics across the week: 1. Talking about his B2B SaaS (Fibbler) 2. Share insights about demand gen (Rillion) a couple of times. 3. Talking about his journey, values, and lessons learned. This way, he's not just pushing out content but maintaining relevance and building a well-rounded brand presence. 2. Pushing thought leadership around target audience pain points. Building a founder brand isn't about promotion 24/7... if all you do is push your product, people will tune out. Instead, focus on talking about the problems you solve and engage in real conversations. This is how you build trust and drive genuine interest. 95% of Fibbler's customers came from engaging content and not from promotional posts. People buy into the value you offer, not just the product itself. Remember: Being consistent without a strategy is a waste of time. But if you want consistency that works, create a balanced strategy and mix up your content. I am offering 5 free consultations for B2B founders who want to leverage their founder brand heading into 2025. Hit me up in the DMs.

When brands try to buy other brands to restore some of their shine and it doesn't quite work. I had a great conversation with Kevan Lee and Shannon Deep about Brand Marketing and why it's so important to get beyond understanding "Brand" as something that has something to do with visuals and standard marketing. I've been trying to encourage product people for a long time now that they start to get crossfunctional skills in other silos, and when it comes to marketing, I always recommend starting with understanding brand marketing. The product you create and how it presents itself to the user is an important part of brand marketing and not just a marketing effort. It's the same as with Sales, really; how do you expect to make predictions and build around how much your stuff sells if you don't know *how* it is being sold? In the case of Marketing it's how it is being advertised and packaged. You don't need to become a marketer to understand these crucial skills, but you should know what a brand marketer in your company will do with the things you cook in the kitchen. Full Conversation is out now, but only for the cool kids, of course.

Proven Strategies for Scaling Your Brand with Fospha's Latest Insights - ClickZ

I have discussed these aspects of marketing product catagory below - A.Brand Extension: Brand extension is a marketing strategy in which a company uses an established brand name on a new product in a related or unrelated category. Releasing an item under a well-known company brand might allow the launch to receive support from existing loyal customers. Some Advantages: 1.Grows audience: Brand extension allows companies to reach new customers. 2.Promote the existing products: Releasing a new product may help a attention to your brand, which serves as marketing for your existing products. 3.Earnings: Increased sales due to the increased opportunities and potential for new markets, leading to overall boosted profit margins. B.Line Stretching: Line stretching is an expanding strategy by a company where the new products are launched in the same product line but beyond the current product range with some additional or different features. C.Product Mix: A product mix is the total number of product lines and individual products or services offered by a company. For example, a company might sell multiple lines of products, with the product lines being fairly similar, such as toothpaste, toothbrush, or mouthwash, facewash. All these are under the same brand. It refers to the four product or service, its price, placement, and promotion. •Product:It includes the design, features, quality, packaging, branding, and any additional services. •Price:Price refers to the amount of money customers are willing to pay for the product or service. •Place:Place involves the strategies and channels used to make the product or service accessible to the target market. •Promotion:This includes advertising, sales promotions, public relations, social media marketing, and any other methods used to create awareness and generate interest in the offering. . . . . . Also, Why do companies follow multi-branding? 1. Better Brand Visibility: When a company is introduced in several market segments and targets different audiences, people are likely to see your name more. That's why more people will be able to explore the brands. As a result, increases brand awareness and sales. 2. Risk Diversification: Having various brands might help diversify of business and reduce the risk And other brands can continue to generate money and maintain overall business stability even if one brand is having problems or seeing a fall in sales. . . . . #marketing #4ps #BusinessStrategy #Productmix #Brandextension

Putting customers at the center of your marketing strategy isn’t a radical approach—but it can have a radical impact on your business. By listening to your customers’ needs, understanding and empathizing with their pain points, efficiently solving their problems and going above and beyond where needed, your brand can become their forever favourite. #CustomerCentric #Marketing #Strategy