elev8.io’s Post

I love this cost-per-admission breakdown for #behavioralhealth facilities that our marketing team put together! 🙌 The data correlates perfectly with the conversations I've had with business savvy executives in the #addictionrecovery space who are metrics-driven and have a multi-channel strategy.

Check out these insights on how to grow your addictions treatment center census.

Growing census in a profitable fashion is challenge for many #addictiontreatment and #mentalhealth centers. After 2 years with elev8.io and working with 30+ facilities in US, ranging from 6 to 400 beds, I've detected certain patterns. Many facilities pour hundreds of thousands into Google Ads or Pay-Per-Call campaigns via shady lead aggregators. And while both channels most often yield quick wins, they're undoubtedly the most costly channels to acquire new patients for your facility. More importantly, the admissions inflow will stop overnight when you turn off the credit card funding the party! Nor do you have any intellectual property or a marketing framework that can support expansion plans or your company valuation - It's 100% Red Ocean Strategy at the mercy of a double-digit YoY 'Googleflation' (>20% in 2023) Instead, I recommend grabbing the low hanging fruit by enhancing the low-cost marketing fundamentals like Local SEO, Alumni and Referral Strategies. With a sales-empowered CRM setup and admissions processes fine-tuned they can, especially when combined with a solid Business Development strategy, drive 60-75% of your census at half the cost of Google Ads or Pay-Per-Call. Finally, if deploying PPC campaigns in order to reach full census, I recommend Microsoft Ads first over Google Ads with at least $20-30k/mo with a more favorable CPA until diminishing returns occur and the shift to Google Ads. Below is visual representation and my 2 cents on 'Maslow's Hierarchy of Admission Needs' for #behavioralhealth centers. What are you thoughts? Do your recognize above-mentioned patterns with your facility's sales & marketing efforts?

It’s almost the new year, which means patients may soon need to sign new consents. Do your staff have time to track patients down and make sure they sign? 👋 Phreesia, your staff’s new favorite coworker, is ready to join the team and help. Our platform: ◾ Automatically prompts patients to sign consent forms ◾ Uses custom logic to present relevant forms based on timing, appointment type, demographics and more ◾ Integrates with your PM or EHR to document consents in each patient’s file With Phreesia, staff get back five minutes for every patient that checks in on our platform and 99% of patients automatically sign or re-sign consents when they are due. Sign us up today: https://bit.ly/48P4the

Data from CMS is coming in fast and furious! HOS was released yesterday and we're receiving word that CAHPS data was released today. Plans are quickly getting to all the data needed for Plan Preview. Check out our best practices for running an efficient Plan Preview process: https://lnkd.in/ePpVmxHP Message us if your plan can use some analytical muscle to make the most of this window!

In order for life sciences companies to improve clinical trial #diversity, they should revisit their approach to selecting the right #trialsites. One flawed approach is to overlay U.S. census data with claims data in an attempt to find the right population and set up a study site where they live. But just because the desired patients may live in a certain area doesn’t mean they’re also treated at the closest clinical center. Using local demographics to choose sites doesn’t always result in successful outcomes. See why a more sophisticated solution is needed. View the infographic: https://lnkd.in/eS8wgV-c *https://hubs.la/Q02HjBHs0 #siteselection #sitefeasibility #clinicaltrialdiversity #healthequity

Are you a sub investigator eyeing the transition to Principal Investigator? Our latest article is tailored just for you! Nikolas London shares the key responsibilities of a PI and his expert tips for those aspiring to take on this vital role: Anticipating Growing Pains: Prepare yourself for challenges, but remain adaptable. Even with thorough preparation, unforeseen obstacles may arise. Maintaining the right mindset can make overcoming these hurdles smoother. Matching Your Site to the Right Study: Don't force a study into your practice if it's not the right fit. Consider factors such as patient demographics and your practice's capacity. Ensuring alignment between the study and your site can optimize outcomes for both patients and research efforts. Ready for more? Click the link below to learn more. https://lnkd.in/givDcun9

🌟 New Blog Alert: Enabling More Complex Geographical Analyses 🌟 Onpoint Health Data has launched new data enhancements that empower healthcare analysts to dig deeper into geographic insights. Our geocoded Provider Address and Member Address tables make it easier to perform detailed, precise analyses of healthcare access and population trends. These tools give analysts rich geographical context, allowing for advanced studies on patient demographics, disparities in care, and more. From pinpointing distances to providers to linking socioeconomic data, the potential for impactful health policy insights is vast. 🌎 Learn more on our website! 👉 https://lnkd.in/esJQkWT5 #healthcaredata #geocoding #datadriven #healthpolicy #Onpoint

Our PHP application is a powerful tool for enhanced care coordination and management. It provides care teams with a longitudinal view of patient data, including patient history and demographics, appointment details, financial data, risk scores, care gaps, multi-year trends, identified medications, and more. Ready to learn more? Request more info here: https://bit.ly/3WcoVEe #TheGarage #ValueBasedCare #PopulationHealthManagement

Easy-to-use mapping tools for data on housing, health, jobs, demographics, social needs, and more. Join us and the experts at PolicyMap to learn a little bit more about this amazing platform to help your organization with not only your Community Needs Assessment, but so much more including data for funding appeals, cases for support, marketing, and more. About PolicyMap PolicyMap is an online data and mapping platform, offering unparalleled data quantity and quality, to help organizations work toward more equitable health outcomes. We curate and normalize data from over 170 public and privates sources across geographies, accessible via our mapping application or data license. Our data is research-ready, and can help you locate areas with disparities in housing, transportation, environment, access to nutritious foods, economic opportunity, and physical and mental healthcare. PolicyMAP Demo August 13th, 2024 12:00 PM to 1:00 PM Register here: https://lnkd.in/euNNhT9i #PolicyMap