Elenor Rigby’s Post

If anyone doubts the need for professional corporate communications and talented PR, just look at what The Wendy's Company is going through. I’m sure they’ll come out the other end just fine with their smart menu boards, but the brand is taking one helluva beating rn. They used to be the counterweight to McDs greed but now McDs is probably breathing a sigh of relief as even they didn’t say they were implementing dynamic pricing (*cough* surge pricing *cough*) In reality, what the $20M menu board upgrades were likely going to do is give each restaurant control over the microdemographics of each unit, maybe not so much on the pricing, but the availability of items. Customers like a more simplified menu but also need choice. The menu boards were probably more focused on that. BUT since the communications weren’t managed properly when it went out to the press, they naturally glommed onto the “surge pricing” narrative. That’s on the PR team, to underestimate the MSM’s need for sensationalism. Now they’ve got a bit of a mess to clean up. But I wouldn’t worry too much; some other fast food restaurant will do something even dumber by Friday.

From Nancy Sinatra's iconic performance in the 60s, through catchy jingles advertising the world's first sugar-free diet soda, to a recent viral hit from our partner ARC Refreshments in the Philippines - we know how to advertise soda drinks. To succeed in the beverage industry, your brand messaging needs to be: Authentic: Nothing connects better with any audience than a personal and humane touch. Future-Focused & Experimental: Always stay on top by embracing innovation and new trends. Story-Driven: Intriguing stories captivate and engage. Check out some inspiring examples in our recent blog: Discover More. #RCCola #BeverageIndustry #BeverageMarketing #BeverageTrends #SodaAdvertise

I’ve thought about Burger King more in the past week than I have in the past 20 years. In their new ad, we see moms still in their hospital beds, cradling their newborn in one arm and a Burger King burger in the other. In my opinion? It’s *flipping* fabulous. It captures that raw, honest moment … fresh from birth, exhausted, and INSANELY hungry. Looking through the ads, I was mentally high-fiving all of the women featured for a job well done and shouting, “go, mama, go!” The only thing missing is the baby chowing down too (bottle or breast, because fed is best!). Slight missed opportunity for Burger King, but maybe a good note for their next campaign. This ad is more than just a clever marketing moment; it’s a genuine, messy slice of life. And it works. Moms control 85% of household purchasing decisions. That mom who's running late, with her kids screaming for fast food, is more likely to recall this ad too. And that, my friends, is mental availability at its best. #workingparents #b2bi #linkedin #marketing

Here are 9 Icon Food and Beverage Print Ads to learn from 1. KFC KFC's FCK campaign. A clever play and mix up of their name to resemble a familiar swear word. This icon print ad was launched when KFC apologised to their customers for running out of chicken. It went viral shortly after. 2. McDonalds McDonalds' clever campaign which highlights two important messages. One showing that McDonalds uses natural potatoes and produce to produce their chips. Second, their chips are irresistible. 3.Marmite Marmite Brexit campaign. The marmite campaign was launched during the Brexit debates. The questions asked and slight phonetic connection when asking with or without breakfast ties in with the Brexit conversations. Marmite is also know for deviding the room on whether people like or dislike their product. 4. Burger King The age old war between McDonalds and Burger King. This brilliant ad throws a blow at McDonalds on how much larger the Whopper is by showing that the Whopper can't fit into the Big Mac box. 5. Pizza Hut Pizza Hut connects themselves with the romantic destination and icon monument the leaning tower of Pisa. The ad is relatable and appealing to the broader market. If you can't afford to go to Pisa, you can at least afford their pizza 6.Heinz "Pass the Heinz" This tag line highlights that Heinz is more than just a tomato sauce it is a household name and a must have. 7. Guinness This ad highlights how a Guinness can bring friends together. By enjoying a Pint of beer together and putting down your phones you can bring people together and focus on yhe present moment. Guinness is more than just a beer it is an experience. 8. Burger King Another go at McDonalds. McDonalds are infamously known for their burgers having issues decomposing. Burger King cleverly highlights their products are natural and that they decompose. 9. McDonalds A sandwich for experts. The tagline and the ad highlights the expertise and craftsmanship that goes into their sandwiches. It also shows the detail and planning that goes into each and every one of their burgers. P.S If you are spending more than $5,000 on ads each month and need help with launching your strategy or running your campaigns reach out to us adignite.co.za

BOLD OR BAFFLING? BURGER KING'S MOLDY BURGER AD CAMPAIGN SPARKS DEBATE Dear connections, we are all aware that advertisements play a crucial role in creating brand value for companies. While every day we may come across innovative ads, from KFC's funeral for its fries to Tinder's "It starts with a Swipe" campaign, Burger King really stepped out of the box with an ad campaign we have never seen before. Burger King's latest global campaign has sparked a range of opinions by showcasing its Whopper burger decaying over 34 days to highlight the removal of artificial preservatives. However, there has been much debate on whether this a stroke of creative genius, or a stunt that leaves a bad taste? Let's take a look at both sides! 📌 Bold moves in advertising The campaign has been praised for its boldness and transparency. By showing the natural decay of the Whopper, Burger King underscores its commitment to preservative-free food. This daring approach aligns with the brand's irreverent personality and stands out in an industry often criticized for using artificial ingredients. The ad has also generated significant buzz, drawing attention away from competitors and emphasizing Burger King's unique identity. 📌 The critical perception On the flip side, some argue that the decaying burger is unappetizing and overly reliant on prior knowledge of McDonald’s preservative-laden reputation. Critics claim the campaign was designed more for award shows than to sell burgers, potentially alienating consumers with its visceral imagery. Despite this, the ad has succeeded in creating conversation and challenging industry norms, proving that risk-taking can sometimes pay off. Whether you view it as a marketing masterstroke or a misguided attempt, Burger King's campaign has undeniably made waves, highlighting the power of creative risk in advertising. For me, personally, this was a masterstroke- especially in an era where conscious consumerism is on the rise and people are making a move towards fresh food choices. This ad campaign has definitely set Burger King apart from other food chains. What are your views on this?

Discover how restaurant companies are ramping up marketing efforts to stay ahead in the competitive landscape. Central Phoenix eateries, looking to boost visibility and drive foot traffic, can leverage Desert Valley Media Group's expertise in targeted marketing strategies. Let's connect and explore innovative ways to elevate your local restaurant's presence! #phoenix #marketing #socialmedia #dvmg #desertvalleymediagroup

Breaking the Mold in Fast Food Advertising! Surprisingly, fast food ads usually feature perfect, mouth-watering food. But in 2020, Burger King launched an ad showing their burger with mold. Why? They removed artificial preservatives from their burgers in many European countries and parts of the US. By showing their burgers spoil naturally, Burger King proved they use real, preservative-free ingredients. This bold move garnered massive attention, resulting in 8.4 billion impressions! This campaign wasn't just about advertising; it was a statement about food quality and transparency. This type of marketing is called showcase marketing, where a product is presented uniquely to highlight a special feature. In Burger King's case, they used the natural decay of their product to emphasize their commitment to real, preservative-free ingredients. Here’s what we can learn from this innovative campaign: 1. Authenticity Resonates: Consumers are increasingly looking for honesty and transparency from brands. By showing their burgers as they truly are, Burger King built trust with their audience. 2. Dare to Be Different: In a world saturated with perfect images, daring to show imperfection can set a brand apart. This campaign cut through the noise and grabbed attention by being refreshingly different. 3. Highlight Unique Selling Points: Showcase marketing effectively draws attention to what makes a product special. Burger King didn't just say their food was preservative-free; they showed it in a memorable way. Burger King's moldy burger ad is a prime example of how thinking outside the box can lead to huge success. It challenges us all to rethink our approach to marketing and find new ways to connect with our audience. What other innovative marketing campaigns have caught your eye recently? Share your thoughts below! ⬇️ #marketing #innovation #burgerking #foodindustry #brandstratergy #showcasemarketing #preservativefree

Great conversation with LBBonline - Little Black Book and the head of The Kitchen, Tom Evans as he dishes out insights on our approach to connecting Kraft Heinz's iconic brands with consumers. Read the full article here: https://bit.ly/3xdPNJx #Advertising #Marketing #AgencyLife #KraftHeinz #TheKitchen

Asda’s Warm Gesture✨ Free breakfast in Asda Yes‼️ Asda has joined forces with Quaker to provide complimentary breakfast porridge🥣and a hot beverage ☕️ for its cafe customers until 20TH March 2024. Asda’s initiative isn't just about free breakfast🥞; it's a strategic move in alignment with their mission of 🔔helping people save money and live better lives🔔. Acknowledging the challenges posed by colder weather☃️ and increasing living cost📈, Asda’s free breakfast campaign goes beyond a mere promotion📌. It's a symbol of their dedication to supporting customers during tough times🫶🏻. Joining forces with Quaker amplifies the impact of the campaign🤝. It's a brilliant collaboration that not only benefits both brands but also reaches a wider audience, expanding the circle of goodwill✅. Now, let's dissect the marketing strategy📝: 📌Community-Centric Targeting: By catering to families and individuals seeking cost-effective breakfast options, Asda addresses a real, present need, demonstrating their understanding of the current economic climate. 📌Strategic Collaboration: Partnering with Quaker Oats strengthens the campaign's reach and potentials new customer acquisition for both brands🤝. 📌Limited-Time Offer: The time-bound nature creates a sense of urgency and encourages immediate action, further driving engagement. 📌Data-Driven Decision Making: This initiative likely stems from analyzing consumer behavior and purchase trends during times of economic strain⚡️. 📌Positive brand association: Asda is positioning itself as a caring and socially conscious brand, fostering positive customer sentiment. This eventually provides a competitive edge👍to Asda by increasing, ✅Brand loyalty: Consumers are more likely to choose brands that demonstrate social consciousness and community support🫂. ✅Positive word-of-mouth marketing: Satisfied customers become brand advocates, spreading positive sentiment organically✨. ✅Increased foot traffic: The free breakfast program incentivizes visits, potentially leading to increased sales of other products🧾. Asda’s free breakfast campaign showcases the power of combining strategic marketing💹, emotional connection🫂, and social responsibility👮🏻♂️. It sets an example for brands to consider the well-being of their communities while simultaneously achieving business objectives👍.

The new Children’s Advertising Code and Food and Beverage Advertising Code have come into effect for all new advertising in New Zealand. Our Advertising and Promotions Team explore the effect of these two new codes on advertisers. #ASA #NZAdvertisingCodes #CorporateAndCommercialLaw