📣 Funds secured—what’s next for your PR and comms strategy? You've closed a funding round, but how do you keep the momentum going? In the third instalment of our #FoundersPlaybook series, we explore how to leverage new capital and investor support to elevate your communications strategy. From amplifying your brand narrative to showcasing growth, discover how strategic insights from investors can drive your story forward. Special thanks to Scott Law from Quadri Ventures, Tom Cullen at Zoplo, Naomi Timperley FRSA of Tech North Advocates, Tessa Clarke from Olio • Share More, Waste Less, Edward Reid at PwC, and Kam Punia of Pixion Games, for sharing their valuable perspectives. Don’t miss these insights—read the full blog here: https://lnkd.in/eQp_6mw5. #BusinessGrowth #FoundersPlaybook #GrowthStrategy #StartupCommunications
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Nervous about your upcoming investor pitch? Remember, pitching to investors is about making the right impressions. Make sure you: ☑️ Know your audience inside out ☑️ Stand out with a confident and compelling pitch ☑️ Ensure you do your product/service/solution justice Top tip: Try to structure your pitch like a story to make your message memorable and impactful to win over your investors. Intrigued to know more? Check out our blog below: UK: https://heyor.ca/GtDut8 AUS: https://heyor.ca/FM4lbk #PresentationSkills #InvestorPitch #PitchPerfect #StartupSuccess #BusinessGrowth
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You've recently closed a funding round, so what's next? Securing funding is a win—what you do next is the game-changer. In the fourth and final instalment of this #FoundersPlaybook series, we explore how to maximise the impact of your fundraise through strategic communication. Some key insights to turn your recent success into lasting growth: 📖 Tell your story: Craft a narrative that connects your vision, achievements, and future goals to inspire confidence. 🤝Engage investors beyond capital: Build partnerships by aligning on vision, maintaining transparency, and leveraging their expertise. 📈Deploy funds with purpose: Show investors a clear path to growth, ensuring their continued support. Special thanks to Kam Punia at Pixion Games, Matthew de la Hey from inploi, Naomi Timperley FRSA of Tech North Advocates, Edward Reid at PwC, for sharing their insights. Discover more about elevating your post-fundraise strategy: https://lnkd.in/dgYZdc4b
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I spoke to a founder this week who was unsure what type of video to make for their investor pitch. Do you create one on the product? Do you create one on your whole pitch? Should the founder be in it? There are lots of options. 𝐓𝐡𝐞 𝐰𝐚𝐲 𝐈 𝐥𝐢𝐤𝐞 𝐭𝐨 𝐭𝐡𝐢𝐧𝐤 𝐚𝐛𝐨𝐮𝐭 𝐢𝐭 𝐢𝐬 𝐭𝐡𝐢𝐬: What are the weakest and strongest parts of your pitch? Would a video emphasise your strongest message? Or bolster your weakest? We helped a start-up bring its product vision to life before it was finished. We helped a start-up put pictures to the founder’s powerful personal story. We helped a start-up condense and convey a 90-second pitch for investors they’d never share a room with. It’s not a one-size-fits-all templated video. It’s about the right communications strategy and using the miracle that is multi-media.
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The first 30 seconds are crucial. In the world of investor pitching, the first 30 seconds can make all the difference. It's your moment to grab attention, spark curiosity, and set the tone for what's to come. Unlike whitepapers or pitch decks, where engagement builds slowly, videos offer an immediate opportunity to captivate your audience. In the fast-paced world of investment, first impressions are everything. Make those first 30 seconds count, and you'll have investors eager to see what comes next. #Pitching #StartupFunding #InvestorEngagement #VideoMarketing
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Are investment decks important when running a raise? Darn right they are. They're the number one way to communicate what you're trying to build, the size of the market you're trying to disrupt and how big your business is going to get (as long as you build your GTM like Maja Voje shows!). Or are they? The quickest and easiest raise I've ran in the past 12 months has no deck. I mean it did have a deck. But rather than redesign it from the ground up once I got my hands on it, we just created a Notion page with all the info. No pretty design (above the great way Notion lets you present info), no silly mission/vision statements or nonsense words like 'empower', 'enable' and absolutely no use of the horrendous 'innovation'. And baby? That round is #done. In record time. Lesson? Decks are a way to convey the important information your investor needs to make a decision. But the actual information inside is far more important than what it looks like. ---------------------------------- Want to know what investor really thinks but is never going to tell you? Join myself and Chris Tottman (Founding GP at Notion Capital) on Dec 5th to hear 3 decks get roasted in all their raw and roasting glory. All attendees get a whole bunch of going home presents including the most up-to-date investor lists, cold email templates + more! Comment "ROAST" on this post to find out more!
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Investor outreach can be challenging, but the right approach makes all the difference. We’ll help you craft personalized pitches and connect you with investors who align with your vision. Let’s turn your big idea into reality. 🚀 #brandiron
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The significance of pitch videos cannot be emphasized enough in the business landscape, catering to startups, nonprofits, large corporations, and financial institutions alike. These videos play a pivotal role in storytelling, from initial seed funding to public offerings, roadshows, and fundraising campaigns. Creating a top-notch pitch video goes beyond just engaging the audience; it accelerates desired outcomes significantly. Whether the goal is to secure investor backing, expand reach, or seal crucial deals, a well-crafted pitch video has the power to drive success for your enterprise. Brian Bill, our Founder and Chief Creative Officer, brings over twenty years of expertise in crafting compelling pitch videos that resonate with viewers. With a background leading the internal video agency at Goldman Sachs, Brian has successfully developed more than 150 pitch videos for major global IPOs. Discover the insider secrets of mastering the "Art of the Pitch" in our latest blog post. Uncover how this art can propel your business towards unparalleled growth and triumph! Explore further at: https://lnkd.in/e2kf5c7c #creativity #pitchvideo #storytelling #ipo #seedraise #marketing
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Love your candor David Levine Really looking forward to your session at #climb24 by ClimbUK Investor Ladder CRSI If you are a #founder or #investor this is a session not to be missed - but hold onto your seats - real honest advice
Raising money for startups all over the world from investors all over the world - Glenluna Ventures. Principal - Manchester Angels
Last month I saw 100s of pitch decks. And to be honest, many were… A bit 💩. DocSend publish data that the average time an investor looks at a pitch deck is just 3 minutes 20 seconds! Capture the investor's attention - and capture it quickly. So tell me a story. Your narrative is your fundraising, and every narrative follows the same arc. In the case of a pitch to investors, the narrative for a seed stage company will break down into these three acts: 1. The world is a certain way. What problem are you solving? How did you get exposure to it / why are you an expert? Why is it an important problem to solve? 2. Something changes. What is your solution? Why now? 3. New World vs Old World. How does the company (therefore investors!) benefit from bringing this solution to market? Lastly - stories have audiences - know your audience. You wouldn’t put a child in front of Arnold Schwarzenegger’s Terminator. You need to understand how VC works. If you don’t, it means that you have no way of knowing how to tell your story, and you don’t truly understand what they are buying.
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Whoa, just realized Impact Partners hits the big 6 🎂🎈in just two months! 😲🎉🎉 From day one, Jay Kolbe, our team, and I have been trailblazing PR at the crossroads of families, funds, and founders. 🚀💼🌟 The most satisfying part of our success has been that many extremely seasoned PR professionals thought we were crazy and insisted that the family office aspect of Impact Partners would never succeed 🚫👔 (with many to this day still wondering how we actually did it). But we pushed forward, earning the trust of families 👪, representing these entities that many believed would never engage a PR firm, and further building an incredibly strong ecosystem 🌐 by also representing funds (VC, PE, etc.) 💼. We completed the cycle, a true trifecta, of capital driving innovation by extending our influence to representing the founders they (families and funds) invest in 🚀, creating a uniquely rare and differentiated force (families, funds, and founders), in the PR industry.🏆✨ So pumped for what’s ahead!🚀🔥 💪🏻💪🏼💪🏽💪🏾💪🏿 #FamilyOffice #RoyalFamily #VentureCapital #VentureDebt #PrivateEquity #GrowthEquity #Founders #VC #PE #PublicRelations #StrategicCommunications #EarnedMedia #ReputationMatters #6YearsOld
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Last month I saw 100s of pitch decks. And to be honest, many were… A bit 💩. DocSend publish data that the average time an investor looks at a pitch deck is just 3 minutes 20 seconds! Capture the investor's attention - and capture it quickly. So tell me a story. Your narrative is your fundraising, and every narrative follows the same arc. In the case of a pitch to investors, the narrative for a seed stage company will break down into these three acts: 1. The world is a certain way. What problem are you solving? How did you get exposure to it / why are you an expert? Why is it an important problem to solve? 2. Something changes. What is your solution? Why now? 3. New World vs Old World. How does the company (therefore investors!) benefit from bringing this solution to market? Lastly - stories have audiences - know your audience. You wouldn’t put a child in front of Arnold Schwarzenegger’s Terminator. You need to understand how VC works. If you don’t, it means that you have no way of knowing how to tell your story, and you don’t truly understand what they are buying.
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