Ehab A. Khalifa’s Post

"The content business is about taste" Spending a lot of money on production doesn't make you the audience's choice, which is why your content curation strategy - your distribution strategy - is so important. In a world of free, ad-supported Streaming TV FAST, Tubi is continuing the success equation. Fox's Tubi has discovered the power of "turning scarcity into creativity," which is how they beat Disney+. K-streaming, which requires a different strategy than Netflix, should study Tubi https://lnkd.in/g7AF4R4w #tubi #directmedialab #streaming #kdrama #kplatform #ott

Today's case study on successful live streaming, features the Live Streamer IShowSpeed, a powerhouse with over 60 million followers across platforms!  His rise to fame highlights the unique power of live streaming: real-time interaction and authentic engagement. 🙌 Users crave spontaneity and connection, and IShowSpeed delivers both with his entertaining, often unpredictable content. In our latest video, we dive into how he harnesses live streaming to captivate audiences and build a loyal fanbase. 🎥 Check out the video to discover insights that can enhance your live streaming strategy with Nexoom, your partner for maximizing visibility and unlocking new marketing opportunities! #LiveStreaming #ContentCreation #Engagement

Is Tubi the Answer to "Streamflation"? 🤔 With subscription costs soaring, Tubi's ad-supported model offers a refreshing alternative. As one of the largest free streaming platforms, Tubi attracted 1 million viewers in May, making it the second most popular free streamer after YouTube. Tubi's strategy is simple yet effective: provide a vast library of 250,000 movies and TV episodes for free, supported entirely by ads. Unlike its competitors, Tubi doesn’t require a subscription, credit card info, or even an account to start streaming. This frictionless approach is a game-changer in today's fragmented streaming landscape. Why does this matter? As "streamflation" pushes consumers to seek value, Tubi's free model stands out. By offering older and lower-budget content, Tubi meets audience demand without the high costs of new releases and original productions. This approach has increased viewership and carved a niche in a competitive market. As Tubi continues to grow, how can brands leverage its platform to effectively engage with a value-seeking audience? 📺💬 #Streaming #DigitalMedia #Advertising #ConsumerEngagement #MarketingStrategy #Tubi #MediaIndustry

Have you noticed a jump in the number of movies and TV series that are now emerging on services other than the one that originally produced it? Shouldn’t be a surprise. Revenue-hungry content producers are loosening the Scrooge-like hold they’ve held on their branded content for their own streaming offerings. Data from Ampere Analysis indicates that profitability is increasingly back in vogue (https://lnkd.in/g2mrtSED). Content producers are now licensing content for access on other streaming platforms, including some that may compete with their own streaming offerings. While some of this shift includes short-term licensing deals, essentially promotional efforts to reach new audiences, much of the activity is simply acquiescing to economic reality. If a series or movie isn’t pulling its ROI or viewing weight on a creator’s own service, moving it to a streaming service that has greater audience scale and reach can potentially breathe life into a stale brand. (#Netflix + #Suits, anyone?) #Profitability #Streaming #Syndication # Licensing #SappingtonMedia https://lnkd.in/gbAMsGWY

The explosion of #streaming content has effectively sidelined traditional #media. In addition to offering consumers more personalized content, streaming has also given a more diverse group of creators a seat at the table to tell their stories. Click below to read more about how streaming is forcing traditional media to rethink what it offers consumers. https://lnkd.in/eF6dEjwA

Did you know that 48% of streaming customers cancel their subscriptions simply because they can’t find anything good to watch? The latest Gracenote State of Play report reveals this shocking trend, highlighting the urgent need for streaming services to focus on viewer desires and personalization. How can providers make it easier for subscribers to discover content? Meet Quickplay Media Companion! Powered by #GenAI, it offers personalized recommendations that captivate viewers and keep them engaged, ultimately reducing churn. Check out the full report here: https://bit.ly/4i3ykXf #StreamingSolutions #PersonalizedViewing #TekmarkBroadcast

🎬 Introducing Streamin: The All-in-One Streaming Search Engine Ever feel overwhelmed by endless streaming options? Streamin is here to simplify the search! Here’s how it’s redefining how we discover and enjoy content: • Universal Search Across Platforms: No more app-hopping! Streamin lets you find exactly where your favorite shows and movies are streaming, saving time and hassle. • Personalized Recommendations: Get tailored content suggestions based on your watch habits, so you can spend less time searching and more time watching. • Real-Time Release Alerts: Stay updated on new releases and episodes from your chosen platforms, so you’re always in the loop. • Cost Comparison: Quickly compare rental, purchase, or subscription options to find the best deal. With Streamin, you’re just one search away from finding what you love, across all streaming services. Ready to streamline your streaming experience? “Lost in a sea of streaming options? Discover how Streamin brings all your favorite shows and movies into one seamless search. Ready to watch smarter?”

Over an average 30-day period in 2023, 214 million U.S. adults -- or 80% -- consumed video content via streaming platforms, according to AdTaxi. That total is up 6.2 million vs. a year ago. For 2024, the survey says, 73% of adults choose streaming as their default source of TV/video consumption -- up from 42% in 2023. Research shows 84% of Gen Z adults prefer streaming as their first choice in viewing TV-video content. #streamingservices #streamingmedia #streamingvideo #TV #videocontent

Live streaming is a great tool for connecting with your audience in a more natural and meaningful way. From #Facebook to #Instagram to #Youtube, pretty much all platforms offer a live streaming option, and the number of brands using it is rapidly increasing. Why? The answer is simple: it allows users to interact instantly with your content and become part of it. Want to start live streaming but don’t know how? Here is a great guide that will help you get started! - https://lnkd.in/gY-y-Sp - #SocialMedia #VideoContent #LiveStreaming #marketing #DigitalMarketing

Consumers are increasingly preferring free, ad-supported content due to the rising cost of living 💸 and subscription fatigue. 😴 Over 55% of consumers now receive a portion of their video content through ad-lite platforms. 📺 📈 The FAST (Free Ad-Supported Streaming TV) market is experiencing rapid growth, with revenue projected to reach $9.06 billion in 2024 and $11.83 billion by 2027, growing at a CAGR of 9.30% from 2024-2027. 🚀