Egan Brinkman’s Post

Accessibility in advertising isn't just about inclusivity — it's about reaching a wider audience and boosting ad performance. Google's research shows that incorporating audio descriptions, captions, and clear calls to action can significantly improve the ad experience for everyone, especially people with disabilities. By prioritizing accessibility, brands can ensure their message is heard by a larger and more diverse audience while making a positive impact. #Accessibility #Advertising #Inclusion #Marketing #DigitalMarketing https://lnkd.in/gFMyjdbh

Accessibility in advertising is crucial for inclusivity and impact. Over the past year, I've been working with Google to conduct a study that demonstrated how small, thoughtful changes in accessibility can help brands reach more people and drive meaningful results. We identified the following key insights for impactful, accessible advertising: · Use clear audible calls to action (e.g., spelling out a URL) to drive engagement—this ensures your message is accessible and actionable for a broad range of audiences, regardless of how they engage with the content. · Ensure brand recognition by verbally mentioning brand and product names—this makes your message accessible to those relying on audio alone. · Include accessibility features like closed captions and audio descriptions wherever possible—this ensures your content is accessible to a wider audience, including but not limited to those with hearing or visual disabilities. A special shoutout to Casey Hendricks for the incredible collaboration on this research! For more insights, check out the full article on Think with Google! https://lnkd.in/gbFWRJa3

📢 Marketing teams! It's time to ensure your ad campaigns are accessible and inclusive for all audiences. Check out this article from Google that shares best practices for creating ads that are not just visually appealing but also accommodating to individuals with disabilities. From captions to clear calls-to-action, these steps can boost engagement while promoting inclusivity. Let’s commit to building a future where everyone can interact with our content seamlessly! #AccessibleMarketing #Inclusivity #AdTech https://lnkd.in/gA5h2QG3

Are your marketing efforts reaching all of your audience? 🤔 In the digital landscape, the user experience is the cornerstone for successful interactions between organizations and their audiences. Check out #OurPerspectives to learn how to create a positive digital experience for everyone through accessibility best practices: https://hubs.ly/Q02qjYlD0

🔮 Imagine a world where your ad speaks to EVERYONE. 🌈 A world where communities feel seen, loved, and respected! That's the power of inclusive advertising imagery. 🙌 Here are a few thoughts on how to make that world a reality: 🌐 Make Diversity the Default: Let’s have a collective effort to normalize diversity. After all, our world is wonderfully diverse, isn't it? 🌍 👥 Representation Matters: Major props to anyone who's ever felt invisible in media. 🙏 Let's make every human feel seen and appreciated! Who's with me? 🔍 Context is Key: Authenticity is the way to go, friends! It's about representing communities in their own context, rather than borrowing from stereotypes. Doesn't that sound refreshing? 👓 Open Your Eyes: Did you know unconscious bias can sabotage your best intentions? 👀 Keep an open mind and challenge your perceptions. Ready for a perception revolution? 🚀 It's not just about today, it's about setting the tone for the future. So, do YOU want to be a part of this change? Of course you do! 🌞 Set the pace and join the cause with adCasa. Sign up now for early access at https://adcasa.io and be part of a game-changing journey. 🎁 Let's raise the bar for inclusive advertising imagery. Friends don’t let friends miss out on revolutions! 💪 Share this post, drop a ❤️ if you agree and leave a comment with your thoughts! We’re so curious to hear what you think! 🎉 Let's empower everyone to see themselves in the media they consume and create. Because at adCasa, we believe the future of advertising is enlightened, inclusive, and full of possibilities. 🌱 #InclusiveAdvertising #DiversityandInclusion #adCasa #AdvertisingTrends Remember, inclusive advertising isn't just a trend. It's how we WIN! See you at the top, changemakers! 🚀🌈🏆

🚦 The Power of the Scroll: How Instagram Reels Is Grabbing Attention Everywhere 🚦 In today's fast-paced digital world, the Instagram Reels feature has captivated people across all walks of life. The endless scroll of bite-sized content is more addictive than ever – so much so that it's infiltrating even the most unlikely of spaces: public transport! 🛺 Just the other day, I noticed an auto-rickshaw driver watching Instagram Reels while driving! 😳 It was both alarming and eye-opening. The simplicity and immediacy of Reels have made it incredibly difficult for users to put their phones down, even when they're supposed to be focused on the road. While this speaks volumes about the design success of the Reels feature, it also highlights the unintended consequences of making content too accessible. As UX designers and digital creators, this raises the question: How do we balance engagement with user safety? Where do we draw the line between innovation and responsibility? It’s clear that the scroll mechanism is powerful – maybe too powerful. Let’s reflect on how we can better design features that not only entertain but also promote mindful usage. Photo Credit - Reddit #UXDesign #DigitalAddiction #InstagramReels #UserEngagement #ProductDesign #HumanCenteredDesign #DesignForGood

Did you know that over 50% of website traffic comes from mobile? 🤯 If your site isn't mobile-friendly, you're missing out on a HUGE audience! Let us help you create a responsive design that looks amazing on any device. ✨ #MobileFirst #ResponsiveWebsite #WebDev #Webegenix #MobileFirst #ResponsiveDesign #WebDesignTips

The majority of creative strategists will conduct an analysis by highlighting the winner, and saying something like this: 'Variance C is the victor. It had an added ad spend of 14k, accrued three signups at a cost of $46 per registration. The hook rate was 42%, with a hold rate of 16%, all of these metrics were promising, and it has a 3:1 ROAS with benchmark CPC and CPA.' This isn't an analysis, it is merely a regurgitation of metrics🤢 What your clients are desperately seeking is an in-depth analysis along with guidance for their upcoming strategies. Metrics should be employed to n͟a͟r͟r͟a͟t͟e͟ ͟a͟ ͟s͟t͟o͟r͟y͟.͟ ͟ What your clients likely yearn for is something like this: 'Variance C is outshining several recent creative tests we've conducted, this isn't limited to this specific creative test. Furthermore, the hook rates are consistently higher than anything else in the entirety of the account. For this particular creative test, it's clear that this format is thriving, mainly because all the metrics across each variant are elevated compared to the rest of the account. Interestingly, the winner adopted a more educational-first approach. This suggests that we ought to generate more content around educating consumers about our product. The hold rates for the winner were also highest, likely attributed to people's increased investment in understanding what a female condom is, which considerably improved viewer retention. Across the board, hold rates were rather high, signaling that our strategic pacing and content variation throughout the test was a step in the right direction. A key takeaway from this type of UGC content creation is the significant role of compilation when engaging multiple creators. The goal is to involve as many individuals as possible to create a sense of social proof, indicating that more people are adopting this type of birth control, which could suggest the need for more social proof. Metrics do more than just indicate what's working. They provide insights into why something is successful and how we might reproduce that success. Let's utilize these insights to craft stories that resonate, educate, and engage. What tale do your metrics tell? Delve into your data and share an insight you've unearthed that goes beyond the surface.

💬 Noticed the new Instagram update? Let’s talk about those double ads Reels! As a UX Designer (and frequent scroller 👀), I’ve been catching Instagram slipping in two ads reel—reminds me of how YouTube runs back-to-back ads. Now, I get it. Ads help keep the platform free and creators paid. But here’s the thing: 👉 It’s all about balance. When I’m in the flow of scrolling through Reels, a single ad is manageable—it’s like a speed bump. But two ads reel? It kinda of feels like hitting every red light on your way home. 🚦 Frustrating, right? This got me thinking... 🤔 👉🏻 Does this improve the experience or push people away? 👉🏻 Could Instagram be taking a page from YouTube, but applying it to shorter content where it feels heavier? 👉🏻 Is there a smarter way to show ads without breaking the user’s vibe? At the end of the day, UX is about striking the right balance—keeping users happy while achieving business goals. But when you overdo it, even loyal users might start drifting away. What do you think? Are these double ads a small price to pay for free content, or do they mess with your scrolling flow? I’d love to hear your take! 🙌 #uxdesign #instagram #productdesign #ads #userexperience #designthinking #meta #instagramupdate #metaupdate

🔥Hot off the press🔥: Inclusive advertising is creating waves in the industry, and we're here to equip you with the insights you need to ride that wave🌊! Why is inclusive advertising a necessary game-changer, you ask? 🧐 💡Inclusivity forges stronger connections with diverse audiences. Your brand tells every customer, We see you. We celebrate you. 🌈 🚀Inclusive advertising sparks innovation. By considering different perspectives, your brand taps into fresh approaches and ideas. 🎈 🕹It's universally spent-prevailing myth(?) that inclusive advertising is 'nice to have'. But honestly, it's a 'must-have'. Want your brand to be relevant in the ever-changing social landscape? Better get inclusive, friends! 🏁 So how do you get on this bandwagon of inclusive advertising🤔? ✅ Start by listening: Understand the diverse needs and preferences of your audience. 🎧 ✅ Representation matters: Mirror the diverse demography in your advertisements. 👥 ✅ Engage and Involve: Create opportunities for real human connections.🤝 ✅ Always learn and adapt: Staying stagnant is not an option. As they say, the only constant is change. ⏭ Wait, how about a sneak-peek into how adCasa is prepping for the rise of inclusive advertising? 🧐 Without spilling too many beans, let's just suffice to say that we're brewing an innovative blend of solutions, tailored to champion inclusivity in all aspects of advertising. Sign up now at https://adcasa.io for early access to see for yourself! 😉 Already excited for the inclusive future? So are we! 🎉Don't forget to share this post and join the conversation below. 👇 What does inclusive advertising mean to you? #InclusiveAdvertising #advertising #adCasa #JustGettingStarted #StayTuned 🚀