Elisa (Elise) Franzetta Ware’s Post

Are your customers really understanding what your marketing strategy is all about? Engaging with customers goes beyond just advertising and promotion. Your marketing strategy should be a long-term plan that helps to understand your customer's needs. Check out this article to learn more! https://lnkd.in/epiGcT9U

Industry experts explore the ways marketing is changing in 2024, and observe how small businesses can stay ahead of the curve by being smart and adaptable.

Industry experts explore the ways marketing is changing in 2024, and observe how small businesses can stay ahead of the curve by being smart and adaptable.

🌟 Master the Art of Marketing Strategy! Unveil the secrets to creating an effective marketing strategy plan. Understand the distinct roles of a strategy and a plan in achieving your goals. 📚💡 https://lnkd.in/giCwBn26 #MarketingPlan #StrategicGrowth #BusinessSuccess

Free Marketing Plans!!! Check out the recommendations below. Unless you're a perfect marketer, which I highly doubt you are (no offense)

How to structure an effective marketing plan in 15 sections

How to 10x Your Marketing Results Without Working Harder The most powerful marketing strategy has been hiding in plain sight for over a century. And it's so simple, you'll kick yourself for not using it sooner. The secret? Focus on benefits, not features. Here's why this approach is a game-changer: 1. People don't buy things, they buy transformations. Your customers don't care about your product's specs. They care about how it will change their lives. 2. It's what 99% of businesses are overlooking. While your competitors are drowning prospects in technical details, you'll be speaking directly to their desires and pain points. 3. It taps into the emotional core of decision-making. People buy based on emotion and justify with logic. Benefits-focused marketing speaks to both. 4. Less can be more. In our fast-paced world, customers often prefer quick, efficient solutions. A concise, benefit-driven offer can outperform a feature-packed alternative. 5. It justifies your pricing. When customers clearly see the value and transformation they'll receive, they're more willing to pay premium prices. You're not selling a product or service. You're selling a better version of your customer's life or business. So, stop listing features. Start painting a picture of the transformation your offer provides. It's time to revolutionize your marketing approach. Are you ready to focus on benefits and watch your results soar? What's one product or service you offer that could benefit from this benefits-focused approach? Share your thoughts in the comments!

Easier said than done, but I'll ingest anyone's thoughts on the topic, particularly when outlined as nicely as they are here, starting with a clear-cut definition: "End-to-end marketing, also known as full-funnel marketing, is a comprehensive approach that focuses on monitoring and optimizing every stage of the customer’s journey, from the moment they become aware of your brand to the point of purchase and beyond." 📈 📊 #marketing #marketingmeasurement #marketinganalytics

7 Components of a Marketing Strategy Business Owners Should Watch Out For

Ever wondered why some marketing strategies skyrocket while others fall flat? It often boils down to a well-executed plan grounded in the basics of marketing. One such foundational framework is the 4 Ps of Marketing. In this blog, we'll dive deep into...