Effie Awards South Africa’s Post

Missed #GrabAds at #MMAVietnam's CEO & CMO Summit earlier this year? Here's a quick recap of what Ken Mandel, Regional Managing Director and Head of GrabAds & Brand Insights, shared during his fireside chat at the event, where he delved into the state of retail media networks globally and in #SoutheastAsia, and more importantly, how the fast-growing channel can help brands deliver on both performance and brand building objectives. #Grab #RetailMedia #SuperappAdvertising #Advertising #DigitalMarketing

Want to get global recognition for your brand? Discover how our smart media buying can make it a reality. Read our blog to see how IngeniousPlex simplifies your journey to international growth! Read More: https://lnkd.in/dwqY2xZ9 #MediaBuying #BrandSuccess #DigitalStrategy #Campaigns #Engagement #BrandAwareness #MarketingCampaign #IngeniousPlex

Maya Mirt from The Krazy Coupon Lady Lady shared invaluable insights on maximizing your investment with Target's promotional strategies. Key takeaway: Cohesion and efficiency are crucial for effective campaigns. 🎯 "The more you share with us, the more we can create cohesion in your plan and make more effective campaigns. CPGs are being asked to invest more in Target. Ensure every dollar works effectively." - Maya Mirt Target’s robust promotional channels, from circulars to TV ads, ensure broad reach, but it’s up to brands to align their efforts seamlessly. Check out the full webinar for more strategies to boost your brand's success with Target promotions. https://lnkd.in/g9wXrwqg #TargetPromotions #DIGITSAgency #KrazyCouponLady #RetailMarketing 

"Brands not only have the POWER but the RESPONSIBILITY to change the world" 🔥 🔥 🔥 Such powerful words from Úrsula Mejía Melgar on why brand should connect with consumers on a deeper level than simply product benefits. It was a truly insightful conversation with Ursula on the MCA Prodcast. Listen for free: https://buff.ly/3O3iqhu #advertising #brands #campaigns #responsibility #connection

Every click counts! That’s the mantra this festive season for the ads and media industry. The industry which usually goes all out during this period with big, memorable campaigns has traded it for targeted, performance-driven strategies. “There’s a strong focus on short-term results right now, with brands investing more in performance marketing to drive immediate sales, rather than long-term brand building.” — Hemal Majithia, OktoBuzz’s Founder & CEO. Click the link in the comments below to read the full article. Neha Shah Majithia #YourDigitalCompanion #Article #AgencyLife #PerformanceMarketing #BrandBuilding

How do you identify the optimal advertising messaging when your goal is to differentiate your brand? We made innovation success predictable for Rowse honey as they launched their nationwide ad campaign. Find out how the recommendations Catalyx generated enabled Rowse to craft one of their most impactful and effective ads to date, still in use today across the UK. Read the full case study here: https://hubs.ly/Q02yNB7B0 #ConsumerInsights #MarketResearch #ProductDevelopment #BrandStrategy #ConsumerBehaviour #CaseStudy #Rowse #Honey #CPG #FMCG #Innovation #Consultancy #SuccessStory #MarketLeader

Harness the magic of promotional products to amplify your brand presence and leave a lasting impact on your audience. From branded merchandise to personalized giveaways, promotional products act as tangible reminders of your brand that spark connections and loyalty. Stand out in a sea of marketing noise by offering quality items that resonate with your target market, creating a lasting impression that extends beyond the digital realm. #promoproducts #promotionalproducts

Why Top Brands Never Stop Advertising Even major names like McDonald's and Chevy keep marketing to maintain visibility amidst competition. Discover why consistent promotion is essential for staying top-of-mind and how 16 W Media Group can elevate your brand above the rest. #AdvertisingStrategy #BrandVisibility #MarketingTips #BusinessGrowth #StayTopOfMind #16WMediaGroup #CompetitionMatters #ContentCreation #BrandAwareness #DigitalMarketing

A viral sensation in the promo world! The Savannah Bananas are rewriting the playbook for promotional merchandise with their clever and bold designs. Their latest viral tee proves that creativity, connection to your audience, and a bit of fun can turn everyday promo items into unforgettable fan favorites. 💡 Key takeaways for promo pros: 1️⃣ Tap into your brand’s personality. 2️⃣ Make bold, memorable statements. 3️⃣ Leverage viral trends to amplify reach. Read more about the bananas behind the success 🍌: https://lnkd.in/eMUVEq4X #PromotionalProducts #MarketingStrategy #CreativeMerchandise

Meet Joshua Ramsey - the mastermind behind our brand! With over 20 years of unmatched experience, $5M+ in media spends, and a track record of steering more than 25 ad agencies towards success, Joshua is the epitome of marketing brilliance. As the most experienced and trusted Fractional CMO in the USA, he’s the driving force behind turning visions into victories. Let’s give it up for the geniuses transforming brands! #jrcmo #fractionalcmo #digitalmarketingstrategy #levelup #businessowners #digitalworld #marketingguide