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"In light of the recent news that Diageo, owner of Guinness PLC, is pulling out of Nigeria and has sold its 58% equity in the business to Singapore-based Tolaram. What is your thought on this, and what does it portend for the immediate future?" Diageo's decision to withdraw from Nigeria and sell its stake in Guinness PLC to Tolaram indicates that it sees better opportunities elsewhere or perceives challenges in the Nigerian market that outweigh the potential benefits. This move might reflect a strategic shift in Diageo's global portfolio or a reassessment of its investment priorities. Very clearly, Diageo has fashioned a more profitable way to derive income from Nigeria without having to deal with the harsh operating environment for businesses. For Tolaram Group, they probably see this acquisition as an opportunity to solidify their presence in Nigeria. They already operate in Nigeria primarily through their subsidiaries in various industries, such as Dufil Prima Foods Plc, which produces the popular Indomie instant noodles, and the Lekki Deep Sea Port project. The acquisition of Diageo’s stake in Guinness PLC indicates that they see value in the Nigerian market and are willing to invest in it. Tolaram may bring a different perspective and strategy to the table, potentially leading to changes in how Guinness PLC operates in Nigeria. It could also signal increased competition or consolidation within the Nigerian beverage industry. While Diageo's exit raises questions about the attractiveness of the Nigerian market for multinational companies, Tolaram's investment suggests continued interest and opportunities for growth in the region. #EbenNuggets

Meet Jessa, one of the people behind Ismaya Group's success! Our Director of Market Expansion, Jessa, shares the story of how she established her presence in the FNB world with Ismaya Group and worked her way up. She also shares how she learns the behaviour and habits of the people in each different city that can affect market expansion. Curious to find out? Watch this video to learn more! #ismayagroup #creatingthegoodlife

Witness the rise of #SouthAfrica's #brand powerhouses in 2024! - FNB South Africa takes the crown to become South Africa’s strongest Brand in 2024, achieving an elite AAA+ rating. - Old Mutual South Africa surges ahead to become the 2nd strongest brand, earning an AAA+ rating. - Woolworths secures its place in the top 3 with an impressive AAA+ rating. - Checkers gain 2 positions to make it to the top 5, with a AAA+ rating - Capitec falls but maintains its spot among the top 5, with a stable AAA rating. Check out the full breakdown of the winners in the latest report - https://lnkd.in/dj_-CJi4

Diageo sells its majority stakes in Guinness Nigeria PLC. Acquisition Highlights: - Shareholding: Diageo sells its 58.02% majority stakes in Guinness Nigeria PLC to Tolaram at #81.60 per share. - Intellectual Property: Diageo remain the owner of the ‘Guinness’ brand. Guiness Nigeria PLC will however continue to have the right to manufacture and distribute the Guiness brand as well as other Diageo brands under a long-term license. - Completion: The deal is expected to be completed by 2025, subject to some conditions including regulatory approval. - Aquirer: Tolaram is incorporated and headquartered in Singapore but with 5 decades presence in Nigeria. One of its businesses is Dufil Prima Foods, a joint venture behind popular brands such as Indomie, Mimee, Minimie Chinchin, Power Oil, etc -Target Company: Guinness Nigeria PLC is a public company listed on the Nigerian Stock Exchange. #M&A #MergersandAcquisition

The fallout from #Nigeria's business climate continues with #Diageo announcing it will sell 58% of its #Guinness #Nigeria business. The company, which put down roots in 1950, joins an exodus of multinational companies leaving the harsh operating environment. The good news is that the business has been bought by #Singaporean company #Tolaram that already has deep roots in the country. Swings and roundabouts, although the optics of a #disinvestment are never good for a country.

Day 5: Diageo – Where Global Excellence Meets Local Impact 🥃 Diageo isn’t just about producing world-class beverages—it’s about building world-class supply chains too. From Johnnie Walker to Guinness, the magic 🌟 behind these brands is as much about their iconic taste as it is about the operations that bring them to life. ✨ Local Sourcing Powerhouse Here in South Africa, Diageo goes beyond the bottle. By working hand-in-hand with local farmers, they’re boosting productivity, creating jobs, and ensuring a steady flow of quality raw materials. It's about empowering communities while ensuring operational resilience—a true win-win. 📦 Operational Brilliance Diageo’s South African operations balance global expertise with local insights, keeping logistics smooth and delivery seamless. It’s about making sure that every sip you take is backed by a supply chain running like clockwork. Diageo doesn’t just deliver—it sets the bar high (pun intended) 😅 Every move in the supply chain feels intentional, from sourcing to distribution, and it’s clear there’s passion behind the process. https://lnkd.in/dy8z_ssr https://lnkd.in/dRZsYBJC

IS GUINNESS NIGERIA trully leaving Nigeria? Guinness is not leaving Nigeria. Diageo, the parent company of Guinness, is selling its 58.02% stake in Guinness Nigeria to Tolaram, but Diageo will retain ownership of the Guinness brand and license it to Guinness Nigeria for long-term production and distribution. Under the new partnership, Guinness Nigeria will continue to operate under the stewardship of Tolaram, with Diageo retaining ownership of the Guinness brand. This arrangement will enable the company to leverage Tolaram's manufacturing and distribution expertise while maintaining Diageo's brand-building and innovation capabilities. Guinness Nigeria will remain listed on the Nigerian Exchange Ltd, and Tolaram intends to launch a mandatory takeover offer in compliance with local law requirements. It's high time some online miscreants and disgruntled elements stop spreading half-baked and unsubstantiated news, all with the aim of pulling down a government.

Business Strategy: Diageo sells its shareholding in Guinness Nigeria to Toleram group Diageo aims to create a new model for Guinness by partnering with specialist manufacturing, marketing and distribution conglomerate. #Nigeria #Africa #business #businessstrategy #Africanbusiness #corporatestrategy #brandstrategy