Ed Marsh 🇺🇸’s Post

#123rd edition of the 𝗠𝗼𝗫𝗢 𝗡𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 is out. This edition we bring you a conversation on the book "Naked Sales - How Design Thinking Reveals Customer Motives and Drives Revenue" with author Ashley Welch. From Bits About Books Podcast. 𝗖𝘂𝗿𝗮𝘁𝗲𝗱 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗶𝗻 𝘁𝗵𝗶𝘀 𝗲𝗱𝗶𝘁𝗶𝗼𝗻 - 𝗛𝗮𝗻𝗱𝗽𝗶𝗰𝗸𝗲𝗱 𝗮𝗿𝘁𝗶𝗰𝗹𝗲𝘀, 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗩𝗶𝗱𝗲𝗼𝘀 𝗮𝗻𝗱 𝗽𝗼𝘀𝘁𝘀. [Report] The State of Marketing Report by HubSpot [Email] Cold Email Frameworks: A/B Copywriting Tests to Boost Deliverability by Matthew Lucero [Product] 20 Lessons From 20 Different Paths to Product-Market Fit — Advice for Founders, From Founders by First Round Capital [Podcast] Another Teacher Goes into B2B Sales, Meredith Chandler by Lori Richardson [Analysis] It's time to do something about fake accounts by Kyle Poyar ----------------- If you want us to feature your post, article, video or podcast in our Newsletter (reaches over 40k 𝘀𝗮𝗹𝗲𝘀, 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗽𝗿𝗼𝗰𝘂𝗿𝗲𝗺𝗲𝗻𝘁 𝗽𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹𝘀) share the link along with your suggestions, ideas and criticism. DM me. Brought to you by Pitch.Link, 𝘛𝘩𝘦 𝘉𝘶𝘺𝘦𝘳 𝘚𝘦𝘭𝘭𝘦𝘳 𝘌𝘯𝘨𝘢𝘨𝘦𝘮𝘦𝘯𝘵 𝘗𝘭𝘢𝘵𝘧𝘰𝘳𝘮. For real buyer-qualified engagement - 𝙀𝙨𝙩𝙖𝙗𝙡𝙞𝙨𝙝 𝙍𝙚𝙡𝙚𝙫𝙖𝙣𝙘𝙚. 𝘿𝙞𝙩𝙘𝙝 𝙩𝙝𝙚 𝙈𝙚𝙚𝙩𝙞𝙣𝙜. ************************************************************** 𝗧𝗿𝘆 𝗣𝗶𝘁𝗰𝗵.𝗟𝗶𝗻𝗸. https://lnkd.in/gKZepW3c 𝗙𝗿𝗲𝗲 𝗦𝗶𝗴𝗻 𝘂𝗽. https://lnkd.in/gYK8H9Ed

Today's episode will change the way you think about how to achieve sales and marketing alignment. Stacey Danheiser shares a story about how she helped a large company get their growth goals by getting the sales and marketing teams aligned on the story they were telling prospects. Also some great concepts shared from Stacey's books on Stand Out Marketing and Valueology. https://lnkd.in/eJYX6Ncf

I just finished reading *Sell Like Crazy*, and it’s full of useful tips to grow your business! Sabri Suby explains how to attract more customers and turn them into buyers using smart marketing strategies. Here are some key lessons: 1. Find the Right Leads: Focus on helping your audience solve their problems and offer something valuable right from the start. 2. Build a Sales Funnel: A good sales funnel guides potential customers through different steps until they’re ready to buy. 3. Write Clear Messages: Your words should connect with people’s emotions and show them why they need what you offer. Always include a strong call to action. 4. Use Data: Track your results, test new ideas, and keep improving your marketing to get better outcomes. 5. Create Loyal Customers: Don’t just aim for one sale. Build long-term relationships by providing great service and keeping in touch with your customers. If you want to grow your business, this book is a must-read! Time to put these ideas into action and see the results! 💥 #SellLikeCrazy #BusinessGrowth #LeadGeneration #MarketingMadeEasy #SalesTips

Master the Art of One-Liners: Transform Your Sales and Marketing Strategy Most businesses struggle with conveying their value effectively. They either get lost in industry jargon or overwhelm people with too much information. We’re here to guide you to a better way. We have a three part formula to create an elevator-style pitch that gives you the chance to share what you do with clarity, and in a way that gets listeners curious and ready to hear more. https://bit.ly/4crDZ6F #oneliners #storytelling #elevatorpitch #clarity #clarifiedmessage

How amazing would it be to do work you are passionate about with colleagues and clients that share that passion every day? That can happen when you start leveraging your expertise and target your ideal clients. Sales is not a dirty word- without sales, you don't have an ability to do the work that makes a difference. Know the difference between work you want to do, and work you are able to do. Offering a specific service to a specific audience helps you increase sales to your ideal clients. Industry specialization is what gets you hired and helps you recruit a great team. Your differentiator is your technical expertise and marketing is how you make clients aware of it. Expertise is marketed through writing, speaking and networking. Think about how you can do each of these proactively when you aren't selling. Clients seek information sometimes years before they are ready to hire. In your marketing, speak to the "one person" who is your ideal client. Use the 3-5 year rule: think of content that would have helped you 3-5 years ago and share that with your one person. CONNECT WITH JOHN: LinkedIn: https://lnkd.in/gg2SEpzK Website: https://lnkd.in/gSy5Q9FQ Email: [email protected] X: John_Tyreman   Give Architecting a Google review- be sure to name the episode! https://lnkd.in/g9GmmgqP Stay Inspired, Angela Join the architecting community: YouTube, Instagram,  LinkedIn, Clubhouse, Facebook Interested in sponsoring a show or having me as a guest on your podcast or community? Stop here to get information. Into/outro music Alive by Richard Wasson Copyright 2019

🌟 Want to stand out and boost your sales? Your audience needs to know exactly why you're the best choice for them. I've spent over two decades perfecting this strategy. Let me share it with you! Feel like your message gets lost in the noise? It’s time to get specific and show your audience you understand their unique needs. Here’s HOW! Identify Their Struggles: ✅ Write down the common problems your ideal clients face. Clarify Your Solutions: ✅ Note how your offerings address these problems. ✅ Include the solutions they think they need. Craft Clear Messaging: Bridge the gap between their perceived needs and your actual solutions. This clarity compels them to choose you. Thanks for reading! Follow me for more strategies on standing out in your market. Ready to elevate your sales? Join my free content workshop now! https://lnkd.in/dE-kgd4g #MarketDifferentiation #SalesBoost #ClientConnection #MarketingStrategy #CarolineBalinska #lesshustle

Master the Art of One-Liners: Transform Your Sales and Marketing Strategy Most businesses struggle with conveying their value effectively. They either get lost in industry jargon or overwhelm people with too much information. We’re here to guide you to a better way. We have a three part formula to create an elevator-style pitch that gives you the chance to share what you do with clarity, and in a way that gets listeners curious and ready to hear more. https://bit.ly/4crDZ6F #oneliners #storytelling #elevatorpitch #clarity #clarifiedmessage

STRUGGLING TO CONVERT MARKETING EFFORTS INTO SALES? 🚀 🔍 It's crucial to understand: MARKETING CREATES AWARENESS, but it's the PRODUCT VALUE that seals the deal. If prospects don't see the value, it's not a marketing flaw—it's a PRODUCT ISSUE. 🔑 So, HOW DO YOU BOOST PRODUCT VALUE? It starts with IDENTIFYING YOUR AUDIENCE'S PAINS. What keeps them up at night? What challenges do they face? Once you know, you can tailor your product to SOLVE THEIR PROBLEMS. 🏡 Let's look at a real estate case study: They had a move-up method ebook, but sales were stagnant. Enter: MARKETING STRATEGY. We didn't rush sales; instead, we FOCUSED ON BUILDING AWARENESS and EDUCATING the audience on how our product SOLVED THEIR PAIN POINTS. 📈 The RESULTS? After just 3 MONTHS of strategic marketing, sales SKYROCKETED by 75%. By addressing audience needs and showcasing the SOLUTION, we turned their product into a MUST-HAVE. 🎯 Lesson learned? MARKETING ISN'T JUST ABOUT LEADS; it's about CREATING VALUE and SOLVING PROBLEMS. When your product meets customer needs, sales will naturally follow. 🌟 Ready to elevate your product value? Let's connect and craft a strategy that turns awareness into ACTION. #MarketingStrategy #ProductValue #SalesSuccess

Here’s our approach to putting the ICP into action. We use a framework called Fit vs. Need vs. Intent™. It’s been a game-changer in aligning marketing and sales at HG Insights and for our clients ✅ Fit: Undiscovered Need They have challenges, but they aren't addressing them yet. 👉 Action: Marketing should nurture and stay in front of them until they’re ready. ✅ Need: Discovered Need They know the challenges and are starting to act. 👉 Action: Sales should build relationships and provide value over time. ✅ Intent: In Buying Cycle They’re actively looking for a solution and are ready to buy. 👉 Action: Sales should prioritize and engage with tailored messaging to close the deal fast. Credit goes to Barry Magee and Spencer Hardey, MBA for developing the framework and breaking it down in our latest Account Scoring ebook (link in comments for a deeper dive) Hope that gives you ideas on how to think about GTM at your business. #ICP #marketing #sales #accountscoring

How do you create synergies between Marketing & Sales? 1. Get clear on what you are selling 2. Get clear on the ecosystem that surrounds your target client/customer/consumer 3. Measure, report, review, and optimize the efforts holistically 4. Build respect and understanding for the other’s role Yes - it IS possible! Hear how to put these into action in the latest episode of #StrategicCounsel by ForthRight Business: https://lnkd.in/gKxTabm3 #Marketing #Sales ForthRight People