Eduard Badia’s Post

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Business and Strategic Advisor at EdBisory Services

As a long-time basketball enthusiast and a dedicated follower of the National Basketball Association (NBA), I always look forward to the start of a new season. In just a few days, the best league in the world will be back on the court, and I can’t help but feel the same excitement as always. What truly sets the NBA apart from other U.S. sports leagues is its global reach. Compared to the NFL, MLB, or NHL, basketball has proven to be the most exportable American sport. The NBA resonates deeply across continents, from Europe to Asia, thanks to its fast-paced action, universal appeal, and global superstars. Basketball is more than just a game—it’s a cultural phenomenon that connects people worldwide, and the NBA is at the heart of this global movement. With games broadcast in over 200 countries, it’s clear the league’s impact goes far beyond U.S. borders. Here you have some key figures: 🔹 $10 billion in annual revenue, driven by TV rights, merchandise, and sponsorships. 🔹 Teams in the league are valued at an average of $3.85 billion. The Warriors and Lakers are worth over $7 billion! 🔹 The NBA has over 2.5 billion followers worldwide, with a digital presence that reaches 2 billion combined followers across social media. 🔹 Players, now global icons, sign massive contracts. Stephen Curry, for instance, will make $48.1 million this season alone. 🔹 The league is also a huge phenomenon in international markets like China, where their broadcasting deal is estimated to be worth $1.5 billion. And as an appetizer for the season to come, I can’t recommend enough checking out the new Netflix series “Starting 5”. It gives an exciting look into the lives of some of the biggest names in the league and serves as the perfect way to get hyped for what’s ahead this season! #NBA #WhereAmazingHappens #PassionForTheGame #GlobalBusiness #Sports

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