EDNA’s Post

The Power of Old Songs, Amin Sayani’s Voice, and Childhood Brands Have you ever found yourself transported back in time by an old song, the unmistakable voice of Amin Sayani on the radio, or the sight of a brand you cherished in childhood? There’s a universal magic in these experiences, a thread of nostalgia that binds our past with the present, evoking emotions that are both profound and bittersweet. Nostalgia, as we’ve come to understand, is not just a yearning for the past; it's a beacon that illuminates our identity and values, reflecting who we were and, intriguingly, who we are. The power of an old song, the cadence of Amin Sayani's voice on Radio Ceylon, or the first product we bought with our own money isn't merely sentimental. It's a testament to the enduring impact of emotional branding and cultural touchstones that shape our lives. These connections run deep. A song from our youth can remind us of moments that seem to have slipped through the fingers of time—yet remain etched in our hearts. Amin Sayani's voice, with its distinctive warmth and familiarity, brings back the golden era of radio, reminding us of simpler times when families would gather around the radio, hanging onto every word. Similarly, brands from our childhood—be it a favorite snack, a first bicycle, or a cherished comic book—hold a special place in our hearts, not just for the product itself but for the memories and emotions they evoke. But why does this matter, especially to us as professionals and marketers? Understanding the power of nostalgia can transform how we connect with our audience, creating brand messages that resonate on a deeply personal level. It's about crafting stories that aren’t just heard but felt, creating experiences that don’t merely pass through the clutter but stay, cherished and remembered. As we navigate the complexities of the modern world, let's not underestimate the power of connecting with our roots, the simplicity of a bygone era, and the emotional depth of our past. These aren’t just memories; they are the echoes of our journey, a reminder of the timeless and universal nature of human experience. Let’s harness the power of nostalgia, not just to sell, but to tell stories that unite, inspire, and endure. ... These aren’t just memories; they are the echoes of our journey, a reminder of the timeless and universal nature of human experience. Let’s harness the power of nostalgia, not just to sell, but to tell stories that unite, inspire, and endure. I'd love to hear from you: Which old brands or songs still resonate with you and why? Share your stories in the comments below. Let's reminisce together and uncover the timeless bonds that connect us to our past. #NostalgiaMarketing #BrandStorytelling #EmotionalBranding #AminSayani #ChildhoodBrands

 Colors play a crucial role in capturing attention and enhancing memory. Bright and contrasting colors are particularly effective in making messages stand out. This principle is widely used in advertising and branding to create visually appealing and memorable campaigns. That’s great! Color psychology is a fascinating field. Different colors can evoke various emotions and reactions. Here are some common associations: Red: Often linked with excitement, passion, and urgency. It’s a color that grabs attention and can even stimulate appetite. Blue: Known for its calming and trustworthy vibes. It’s frequently used in corporate settings to convey reliability. Yellow: Associated with happiness and energy. It’s a bright color that can lift spirits and draw attention. Green: Represents nature, growth, and tranquility. It’s often used to promote eco-friendly products. Purple: Conveys luxury, creativity, and wisdom. It’s a color that can add a touch of elegance. Black: Symbolizes sophistication and power. It’s a versatile color often used in high-end branding. Here are a few advertising campaigns that effectively used color to enhance their communication: Coca-Cola’s Red Campaign: Coca-Cola’s iconic red color is synonymous with the brand. The use of red evokes excitement, energy, and passion, which aligns perfectly with their brand message of happiness and refreshment. McDonald’s Yellow and Red: McDonald’s uses a combination of yellow and red in their branding. Yellow is associated with happiness and energy, while red stimulates appetite and urgency. This color combination is highly effective in attracting customers and encouraging quick decisions. Tiffany & Co.'s Blue Box: Tiffany & Co. uses a specific shade of blue, known as Tiffany Blue, which conveys luxury, elegance, and exclusivity. This color has become a symbol of the brand and is instantly recognizable. Apple’s Minimalist White: Apple often uses white in their advertising to convey simplicity, sophistication, and modernity. This minimalist approach helps to highlight their products and create a clean, sleek image. Starbucks Green: Starbucks uses green to represent growth, freshness, and sustainability. This color choice aligns with their brand values and creates a calming, inviting atmosphere. These campaigns demonstrate how strategic use of color can significantly enhance brand communication and create a strong emotional connection with the audience.

Crusha undergoes a major reimagining as it recreates the authentic modern diner milkshake experience in the home with a disruptive new identity by Outlaw https://ift.tt/pOzNkb3 The Silver Spoon Company collaborated with Bristol-based strategic brand design studio, Outlaw, to reimagine the Crusha brand, increasing its relevance to a much bigger and broader audience.  Since the 1950s, Crusha has been the original milkshake syrup. However, the brand needed a fresh visual identity to appeal to a new generation of milkshake lovers and feel more modern. Outlaw’s mission therefore was to rejuvenate key brand assets, bringing back the exciting, irreverent and distinctive personality that consumers unmistakably recognise as Crusha. To achieve this, Crusha needed to balance shelf standout with personality and broad appeal, ensuring the brand’s youthful attitude shone through across every touchpoint. Rooted in the world of American diners – epicenters of youthfulness and rebellion throughout pop culture, from Grease to Pulp Fiction – the new design leverages the visual codes of ‘proper’ diner milkshakes, including striped straws, tall glasses and thick, creamy, frothy shakes. Visual elements like the checkerboard pattern ground the design in the classic diner aesthetic and re-establish Crusha as the authentic, original milkshake syrup – the only choice when it comes to a real at-home milkshake experience. Errol – the irreverent cat – had always been a fundamental part of the Crusha brand. However he’d become too soft, infantile and playful in recent years and needed to appeal to a broader audience. So Outlaw enlisted the help of a local illustrator to bring the furry mascot to life again, unleashing the original Errol attitude and placing him centre-stage within the main Crusha brand lock up. The result is a new visual identity and packaging design that reinvigorates the brand, positions Crusha as the authentic at-home milkshake mix and creates a design system with flex for exciting future innovation. Outlaw Design Director, Alex Rexworthy said: “Our new design channels the irreverent attitude of Errol the cat, who was the heart and soul of the original advertising. Drawing inspiration from classic milkshakes mixed with Americana, our design promises joy, to the very last slurp.” The Silver Spoon Company Marketing Director, Tim Albert said: “We’re delighted to work with Outlaw again on creating an exciting new future for our beloved Crusha brand. Milkshakes are super popular, for all ages, so we’re excited for the impact the new reimagining will have on purchase intent.” For more information surrounding Outlaw’s redesign of Crusha please visit www.beoutlaw.com Source: Outlaw via Marketing Communication News https://marcommnews.com May 29, 2024 at 06:10PM

One Brand. No Logo on Products. No Celebrity Ads. $3 Billion Annual Topline. I’ve spent some time studying how they’ve built a $3 billion brand without following the usual playbook. Here’s what I uncovered. Imagine this: You’re building a global brand, and you decide to: ❌ Skip flashy ads. ❌ Ditch logos on your products. ❌ Say no to celebrity endorsements. Sounds different right? That’s MUJI for you—a brand that’s turned the playbook of traditional branding on its head and still manages to rake in $3 billion a year globally. Here’s how MUJI does it: 1. No Logos on Products Walk into a MUJI store, pick up their gel pens, notebooks, or even their clothes. Not a single product screams “MUJI,” but customers recognize them instantly through their minimal, timeless design. 2. Less Ads, More Word-of-Mouth Those clear acrylic storage boxes or gel pens you’ve seen in countless minimalist Instagram posts? That’s MUJI—doing zero marketing while trending worldwide. 3. In-Store Experiences Over Sales Their flagship store in Tokyo includes a hotel designed with MUJI’s minimalist ethos, where even the soap and furniture reflect their brand philosophy. MUJI’s stores host workshops like “Design Your Own Aroma Diffuser,” turning shopping into an interactive experience. 4. A Lifestyle Philosophy MUJI doesn’t sell products—they sell simplicity. MUJI’s furniture and home goods are crafted to be modular and timeless, designed to fit into any space without dominating it. Their bestselling storage units and organizers are Instagram-famous for their utility and clean aesthetics. 5. Community Engagement Instead of Aggressive Marketing They invite customers to co-create through initiatives like the “MUJI Found” program, which incorporates ideas from customer feedback into product design. Their Open MUJI spaces host art exhibitions and sustainable design talks, engaging customers beyond transactions. The Results? A global cult following. A business model that’s scaled to 32 countries. And, most importantly, a brand people genuinely love. Here’s what I Learned. 1.Conventional Rule: Logos = Recognition MUJI’s Approach: Consistency in design creates recognition. 2. Conventional Rule: More Ads = More Sales MUJI’s Approach: Let product quality do the marketing. 3. Conventional Rule: Maximize Transactions in Stores MUJI’s Approach: Create immersive experiences that reflect your brand’s philosophy. Physical spaces should deepen emotional connections, not just drive sales. 4. Conventional Rule: Promote Features to Stand Out MUJI’s Approach: Sell a lifestyle, not just products. ---------------------------------------------------- Thanks for reading until the end! I am not a business leader with decades of experience, I am just trying to share what I read. If you’re passionate about business & marketing, consider going through my profile. Hit follow if you like what you read. See you in the next post!

Did you know the colors in branding aren't just chosen at random? There's a psychological reason behind why certain brands use specific colors. Consider this: - Yellow brands like McDonald's and Snapchat want you to feel optimism, warmth, and clarity. Yellow is often used to grab attention quickly, evoke happiness, and stimulate mental activity. It's no wonder brands that want to convey a sense of fun and positivity lean towards this color. - Red brands like Coca-Cola and Marvel are all about power, excitement, and urgency. Red is a color that creates a strong emotional response, often linked to passion and action. It's widely used in food and entertainment because it stimulates appetite and energizes people. - Blue brands like Facebook and HP convey trust, strength, and stability. Blue is often associated with professionalism, security, and reliability, which is why it's favored by technology companies, banks, and businesses that need to build trust with their audience. - Green brands like Spotify and Land Rover lean into themes of growth, health, and harmony. Green is the color of nature and is often used by brands that want to emphasize sustainability, well-being, and a connection to the environment. - Orange conveys friendliness, cheerfulness, and confidence—think Fanta, Gulf, and Harley-Davidson. Orange is a warm color that encourages interaction, enthusiasm, and positivity. Brands looking to create an approachable, energetic image often use orange. - Pink/Purple brands like Taco Bell and Cadbury tap into creativity, imagination, and wisdom. Purple has long been associated with royalty, mystery, and creativity. It’s a great choice for brands that want to convey uniqueness and a premium, imaginative experience. - And multicolored brands like eBay and NBC evoke diversity and a wide range of possibilities. Using multiple colors symbolizes variety and inclusion, making it ideal for brands that offer a wide range of products or services and want to appeal to a broad audience. Color influences our perception more than we realize—it’s why blue is popular among social networks and red among food and entertainment brands. Every shade tells a story, and choosing the right one can make a huge impact on how your brand is perceived. Think about the psychology behind your brand's colors. How do they align with your brand values and the emotions you want to evoke in your audience? Colors can shape consumer behavior, influence moods, and make your brand memorable. How much thought did you put into the colors for your brand? Do they evoke the feelings you want your customers to have? Would love to hear what colors you're using and why! Let’s share some insights into how color can be a game-changer in branding.

We need to talk about pickles 🥒😈 Today, I want to spotlight a brand that’s doing something I never thought I’d say: Making pickles 𝘀𝗲𝘅𝘆. Yes, pickles. Meet Good Girl Snacks, a brand run by two best friends who’ve managed to: • Turn pickles into a lifestyle. • Made their customers into best friends. • Mastered the art of brand strategy. They've taken a relatively dull product. And built it into a community. This is the "𝗛𝗼𝘁 𝗚𝗶𝗿𝗹 𝗣𝗶𝗰𝗸𝗹𝗲 𝗙𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸" ⬇️
 (So you can apply it to your own product) 1️⃣ 𝗨𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝘁𝗵𝗲 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 They know their audience inside out.
 They use this knowledge to speak to the audience in their language (fluent Gen Z - the cringe). Resulting in content that sounds like advice from your best mate and cultural references that ACTUALLY land. 2️⃣ 𝗕𝘂𝗶𝗹𝗱 𝗮 𝗿𝗲𝗹𝗮𝘁𝗮𝗯𝗹𝗲 𝗹𝗶𝗳𝗲𝘀𝘁𝘆𝗹𝗲 It’s not just a product. It’s a community around the idea of a specific lifestyle. Their branding feels like being part of a girl group, complete with sass, spice, and inside jokes. I bang on about being "aspirational" to your audience. There's also something thing to be said for being relatable. If you can make your customer feel ‘seen’ you’re on to a winner. 3️⃣ 𝗨𝘀𝗲 𝗿𝗲𝗹𝗲𝘃𝗮𝗻𝘁 𝘀𝗼𝗰𝗶𝗮𝗹 𝘁𝗿𝗲𝗻𝗱𝘀

 Keyword being 𝗿𝗲𝗹𝗲𝘃𝗮𝗻𝘁! They don’t chase views with random trends. Instead they pick trends that specifically boost their message. E.g. ↳“Brat” - Aligned with their unhinged, playful personality. ↳“Girl Dinner” - Perfect for their snack-first mentality.
 This makes every trend feel natural, not forced. And means their audience is more likely to share their content. ✨(And now for my  favourite part...)✨ 4️⃣ 𝗔𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻-𝗴𝗿𝗮𝗯𝗯𝗶𝗻𝗴 𝘃𝗶𝘀𝘂𝗮𝗹𝘀 Their design doesn’t just talk to their audience, it screams. Everything about it says… I’m made for you, listen to me. This is what design is supposed to do. Being pretty is one thing, but good design needs to be purposeful. 𝗧𝗵𝗲 𝗟𝗲𝘀𝘀𝗼𝗻? ↳This is proof that there really are no boring products. Just boring brands.

 ↳Creativity +  authentic application to culture is the formula. If pickles can be made fun and culturally relevant then your brand can be to. P.S. Let me know your favourite brands so I can check them out ⬇️

Whether you’re a Taylor Swift fan or not, the fact that she’s everywhere right now is not happenstance. Taylor Swift is a masterclass in creating and sustaining a powerful, multifaceted brand. Let’s break it down from Platform ➡ Identity ➡ Architecture ➡ Experience: Brand Platform: At their core, brands offer us promises and values, serving as a foundation for all efforts to ensure consistency and alignment. Although Taylor Swift has transitioned from country to pop to folk, one thing has remained constant for 20 years: she promises relatable lyrics that resonate with your psyche, affirmation through her music, monologues, and posts that we aren’t alone and that our feelings are valid in a world that often tries to invalidate us. Swifties are a marketer’s dream - you will be hard pressed to find a more loyal, enthusiastic consumer base that eagerly makes purchases, engages with and reshares content online, and even flies across the world, all in the name of Taylor Swift. Brand Identity: While Swift’s visual style, album colors, and tour themes are on a never-ending cycle of change, the consistent thread throughout each of her eras is meticulous planning, attention to detail, and an all-encompassing nature of her experiences. Fans spend months decoding easter eggs in her photos and the meaning behind her color choices (because there is always a reason.) Swift’s visual identity is less so a set color + type system and more so a promise of consistency and intentionality. Brand Architecture: From the muted warm grays of The Tortured Poets Department to the bubblegum pink of Lover, Swift’s 11 studio albums serve as sub brands that tie back to the overarching brand - Taylor Swift herself. Fans will never confuse the fact that ‘All Too Well’ is from Red, not Fearless. The lines between these sub brands are distinct. Yet, on her recent leg of The Eras Tour, Swift mixes eras in her surprise song set (‘Haunted’ x ‘Exile’ mashup, anyone??), demonstrating that, as the architect, Swift can mix her albums, her sub brands, together. Brand Guidelines be darned! Brand Experience: From Awareness (who is Taylor Swift anyway? Ew.), to Consideration, to Conversion & Advocacy, all of Taylor Swift’s touch points across social media, her website, concerts, articles, etc., deliver on what consumers seek out in every brand - aligned values, a sense of belonging, and shared experiences. The Eras Tour is a prime example of her ability to capture nearly every possible audience demographic and convert people from passive to actively engaged. Taylor Swift's omnipresence is no accident—it's a testament to her mastery of brand positioning. How might we draw inspiration from her strategies and incorporate them into positioning for our own companies and brands?

Nostalgia powers modern branding Nostalgia connects brands and audiences. It taps our desire for familiarity and comfort. It's a psychological phenomenon rooted in our brains. Familiar sights, sounds, and experiences trigger reward centers. They release feel-good chemicals like dopamine and oxytocin. This neurological response creates comfort and positive associations. Weave nostalgic elements in branding. Reimagining iconic ad campaigns. Tapping into collective memories. Reviving classic logos and fonts. Evoking familiarity and trust. Pepsi reintroduced its iconic red, white, and blue circle. The Pepsi name nestled inside. Rekindling memories of bygone eras with a modern twist. Burberry brought back their historic serif font. The iconic 𝐏𝐫𝐨𝐫𝐬𝐮𝐦 knight logo returned. Paying homage to rich heritage with contemporary flair. Silk's Next Milk revived '90s milk 𝐦𝐮𝐬𝐭𝐚𝐜𝐡𝐞 ads. With a plant-based twist. Capturing millennials' nostalgia and Gen-Z's sustainable interests. Blend past and present in captivating ways. Possibilities for nostalgic branding are endless. Augmented reality offers immersive experiences. Sonic branding captures those who can shake a leg. Use Nostalgia to: → Connect generations. → Forge lasting emotional bonds. → Leave indelible experiences and memories. ******* Revive iconic branding, reconnect audiences. Weave nostalgic elements, strike chords. Immerse with nostalgia, leave marks. DM me. Get started with nostalgia.

Adding my two cents: there’s a certain kind of brand sensuality when you disrupt your own mantra. Coke has always stand for familiarity and continuity. You won’t see a concert tour for the young or the Gen Z’s from them. But this collaboration taps into something more relevant for this target: cultural connection. You will surely turn around and try to decipher this activation; the power of the customer centricity reaps benefits promptly. This is a relevant example.

Here are some cost-effective branding ideas for any clothing company to maximize audience. 1. **Strong Visual Branding**: Create a consistent visual identity with a logo, color palette, and typography that reflects your brand. Use these elements across your blog, social media, and any other online presence. 2. **High-Quality Content**: Focus on creating valuable and engaging content related to the clothing industry. This could include fashion tips, styling guides, industry trends, or behind-the-scenes looks at your company. 3. **Collaborations and Partnerships**: Collaborate with influencers, other brands, or industry experts for cross-promotion. This can help expand your reach to their audiences as well. 4. **Engage with Your Audience**: Respond to comments, messages, and feedback from your audience. Engaging with your followers can help build a loyal community around your brand. 5. **Utilize LinkedIn Features**: Make use of LinkedIn features like LinkedIn Live, LinkedIn Stories, and LinkedIn Groups to reach a wider audience and engage with professionals in the industry. 6. **Share Customer Testimonials**: Showcase customer testimonials and reviews to build trust and credibility with your audience. Encourage satisfied customers to share their experiences on your blog. 7. **Optimize for SEO**: Use relevant keywords in your blog posts to improve search engine visibility. This will help more people discover your content when searching for clothing-related topics. 8. **Run Contests and Giveaways**: Organize exciting contests or giveaways to drive engagement and attract new followers. This can help increase brand awareness and create buzz around your brand. 9. **Create How-to Guides and Tutorials**: Share practical and useful content such as styling tutorials, care guides for clothing, or DIY fashion projects. This type of content can attract and retain readers interested in the clothing industry. 10. **Utilize User-Generated Content**: Encourage customers to share photos of themselves wearing your clothing and repost these images on your blog. User-generated content can help create a sense of community and authenticity around your brand. Implementing these branding ideas can help increase the reach of clothing companies while keeping the investment costs low. #brandstrategiesfornewbusiness #brandstrategy #branddevelopment #branddesigner #brandingtips #brandinginspiration #businessbranding #brandmarketing #brandstrategist #brandbuilding #brandingexpert #brandconsultant #brandbuilder #brandingstrategist #brandgrowth #linkedingrowthideas #followformore