Ed Coles’ Post

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SEO Lead at Kaizen

Does ChatGPT Search Deserve the Fanfare? I've recently shared my thoughts with Search Engine Land to help brands better understand ChatGPT's new search tool and the impact it could have on organic marketing strategies going forward. Of course I'd love you to read the full article, but I've pulled out some of my key takeaways here: • 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲: Search GPT provides real-time, context-aware answers without overwhelming users with ads or link-heavy results. • 𝗣𝗼𝘄𝗲𝗿𝗲𝗱 𝗯𝘆 𝗕𝗶𝗻𝗴: Utilises Bing’s search index, hinting at a deeper partnership between Microsoft and OpenAI. • 𝗦𝗘𝗢 𝗜𝗺𝗽𝗹𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀: High-quality content, structured data, and long-tail keywords remain essential for visibility • 𝗗𝗶𝘀𝗿𝘂𝗽𝘁𝗶𝗼𝗻 𝗣𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹: Challenges Google’s ad-driven model by keeping users on a single platform for searches and decision-making. • 𝗪𝗵𝗮𝘁 𝗠𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀 𝗦𝗵𝗼𝘂𝗹𝗱 𝗗𝗼: Diversify strategies across emerging platforms, optimise for conversational AI, and stay agile as search evolves. #SEO #chatgpt #chatgptsearch #searchgpt

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