Ecommerce Bridge Europe’s Post

Are you missing out on the full potential of Google Ads due to concerns over the impending "cookieless world"? 🌐 Fear not, Google Ads remains a powerhouse for targeted advertising. Its vast user network and precise targeting capabilities are unaffected by the loss of third-party cookies. FLoC, Google's alternative, provides bye demographic insights while respecting user privacy, a win-win 🥇. Beyond cookies, features like Customer Match offer more ways to personalize ads 🎯. If you're not already taking advantage of these options, you might be missing a serious opportunity to boost your business visibility and sales. It might be time to rethink your digital marketing strategies. 🤔 Not sure where to start? I'm here to help unravel the complexities and navigate the opportunities in this new era of digital marketing. Let’s chat! #GoogleAds #AmazonAds #MicrosoftAds #searchenginemarketing #digitalmarketing #ppc

Are you missing out on the full potential of Google Ads due to concerns over the impending "cookieless world"? 🌐 Fear not, Google Ads remains a powerhouse for targeted advertising. Its vast user network and precise targeting capabilities are unaffected by the loss of third-party cookies. FLoC, Google's alternative, provides bye demographic insights while respecting user privacy, a win-win 🥇. Beyond cookies, features like Customer Match offer more ways to personalize ads 🎯. If you're not already taking advantage of these options, you might be missing a serious opportunity to boost your business visibility and sales. It might be time to rethink your digital marketing strategies. 🤔 Not sure where to start? I'm here to help unravel the complexities and navigate the opportunities in this new era of digital marketing. Let’s chat! #GoogleAds #AmazonAds #MicrosoftAds #searchenginemarketing #digitalmarketing #ppc

Are you burning money on Google ads showing where your business is not? Google Ads has a very sneaky default in its geographic targeting settings. The default setting is “Presence or interest: People in, regularly in, or who've shown interest in your included locations (recommended)” which will show your ads to people physically in your targeted locations AND to anyone Google tags as having an “interest” in your actual location. This can get very broad, very quickly! The other setting option is “Presence: People in or regularly in your included locations” which will tighten who meets the geographic criteria to have your ads trigger to people who are currently  located in or Google deems they have a regular presence in your targeted locations. This is the most restrictive setting Google offers at this time. As you can see, Google Ads recommends that you use the less restrictive setting. Which, while great for Google, is probably not going to be so great for you, as ads will show in places where you don’t want them and/or are not relevant. It is one of the first settings I check when I inherit an account to eliminate wasted spend. Oh, and it also likes to default to United States and Canada for the higher level setting, so be aware of that too!

It might be hard to identify the target clientele, but Google Ads comes in handy. Due to the highly effective targeting it is possible to make sure the advertisements are reached only by potential customers. Detailed Targeting: Define a target population and search for users who meet certain conditions like their age, sex, interests, and other activities on the Web. This enables your advertisements to go to the right folks that are most probably going to buy your products or subscribe to your services. Ad Scheduling: When advertising, make it at the right time or appropriately for your business kind. When and where is the target audience most active, morning or evenings, weekends, you are able to set the ads so it would show when its most active. Budget Control: Use the” variable dollars” assiduously. Thus, Google Ads has provisions for daily or campaign budgets so that users will not spend more than expected. Moreover, performance and results can be easily adjusted for further correspondence to a specific budget limits. It is time to start targeting the right customers at your company and increase your sales now. #GoogleAds #CustomerAcquisition #TargetMarketing #RevenueBoost #AdLabz

I'm adding an update to this post... If you are using the Presence or Interest location setting and are not targeting countries outside the US, you might end up paying foreign taxes for ads that serve in countries that tax digital ads. One more reason to be vigilant about this setting.

Third-party cookies have historically shaped ad targeting, collecting information on user habits and behaviour. So how will Google's decision to deprecate cookies in Q3 this year affect digital advertisers? Our Performance and Digital Marketing Manager, Simarin Tandon takes a deep-dive into the impact of cookie deprecation on ad targeting and digital marketing's most over-looked tool 👇🏼 #PerformanceMarketing #EmailMarketing #UserPrivacy #CookieDeprecation

Google’s recent privacy update has an interesting impact on the use of first party data. If Google users elect to opt out of personalized advertising via the Global Policy control, then features like customer match lists will become less effective. In simpler terms, Google users can opt out of being targeted through customer match (email) lists. This impacts all email list targeting in the forms of:  - Retargeting existing leads  - Excluding existing customers through customer match (potentially)  - Similar audience capabilities in demand gen campaigns It’s interesting to see Google move forward in this direction given that they’ve been pushing advertisers to lean more heavily into first-party data with the eventual deprecation of third party cookies. This update renders first party targeting less effective. I don’t have an estimate for how many users will actually opt out of personalized advertising, but this presents a good opportunity to look at other marketing channels for retargeting efforts. - - - - - If you’ve found this insightful, I share the actual work I do to help my clients grow their paid media programs in my weekly newsletter. You can subscribe through the link in my profile. #paidmedia #digitalmarketing #growthmarketing

The unimportance of demographic targeting in Google Ads. This could be controversial. In advertising platforms such as Facebook, much is made of your ability to target people by criteria such as age, interests, etc. The idea is that you can focus on those most likely to be interested in what you sell. Whether this is still relevant is another matter. And similar targeting is available in Google Ads, albeit on a much more limited scale. But should you use it for search ads? Almost without exception, I would say "no". The searchers self-identify as being in the market for what you sell, so why restrict things based on who you think they may be. There can be cases when it may be useful, but as a rule, we don't use demographic targeting in Google search Ads. I'd be keen to hear of any reasons why you disagree. I'm #KennethMackay, writing about #GoogleAds, #PPC, and #OnlineMarketing. Follow me for more insights.

Targeting is the key to success in marketing. I recently had a conversation with a content writer about targeting specifically within Google Ads. Oh boy, we barely scratched the surface during our short half-hour conversation. As I was writing down some brief notes before the meeting to discuss, it confirmed (again) that Google Ads has to be the hardest platform to manage within the digital marketing realm (in my opinion).  Google Ads seem so simple - it’s all about the keywords, right? Although keywords are the main source of targeting, Google Ads managers have to manage ad messaging to match the ever-changing keyword targeting, search terms, demographic data, time of day data, ad assets (extensions), and so much more.  Google Ads is a big jigsaw puzzle where ad managers have to piece together each, individual piece to see the whole picture. Targeting is one big aspect of Google Ads but it also connects to each metric.  If you want to talk for hours about #GoogleAds targeting, contact me at Oodle

Success in advertising is often just a few insights away. One approach to boost your Facebook ads can truly transform your strategy and effectiveness. Recently, I came across a piece discussing how to identify top-performing Facebook ads. It highlights real-world applications of A/B testing and audience targeting that can help us take our campaigns to the next level. The best takeaway? Effective testing and understanding the metrics that matter can reveal powerful opportunities for improvement. Have you had success with your Facebook campaigns? I’d love to hear your stories and insights! https://lnkd.in/dTMfhYBu