Ecommerce Bridge Europe’s Post

Selling products via your app can be a great way to generate revenue. Here are some top tips on how in-app advertising can help you do it more effectively: bit.ly/4eoGgjS #appmarketing #mobilemarketing #retargeting

Shopify is launching an ad product that takes a page from Meta's playbook Shopify's latest move, Shop Campaigns, marks a strategic shift by providing comprehensive marketing services for all its merchants, aiming to expedite growth and reach a wider buyer audience. The program leverages cashback offers on the Shop app, soon extending to Meta and Google ads. While Shopify's existing Shopify Audiences served large enterprises, Shop Campaigns democratizes advertising for all merchants, claiming success stories like Thrive Cosmetics and Caraway acquiring over 1 million customers. Market experts predict Shopify's potential to rival Meta and Google in ad spending, drawing parallels to the influential Facebook Audience Network. The tool intensifies competition for smaller platforms, demanding they prove their efficacy in customer acquisition. In essence, Shopify's foray into advertising signifies a pivotal moment in adtech, reshaping e-commerce advertising dynamics. #Shopify #Ecommerce #AdvertisingInsights https://lnkd.in/euNfWs7F

Did you know that nearly 80% of e-commerce businesses say Facebook ads are essential for their marketing strategy? This statistic highlights just how impactful Facebook can be in reaching potential customers. I’ve seen this firsthand in my own experience where I initially underestimated the power of focused ad targeting. After making a few adjustments and honing in on my audience, I noticed a significant boost in engagement and sales. The article I read emphasizes the importance of understanding your audience and creating compelling ad content. It also suggests leveraging high-quality visuals and smart targeting to ensure your ads don’t get lost in users’ feeds. This data suggests that if you aren't utilizing Facebook ads effectively, you might be missing out on valuable opportunities. What are your thoughts on using Facebook ads in e-commerce? I'd love to hear your insights! https://lnkd.in/dEyHqEDE

E-commerce’s Customer Magnet: Reach the Right User Audience with Mobile OEM Advertising In the highly competitive e-commerce landscape, connecting with the right audience is more important than ever. Mobile OEM advertising offers a unique advantage, allowing brands to reach targeted users directly on their devices. By leveraging OEM platforms, e-commerce companies can significantly boost visibility and drive customer engagement, leading to higher conversion rates and brand loyalty. This article explores effective strategies to optimize your mobile OEM ad campaigns and maximize your reach, ensuring your e-commerce brand stays ahead in the market. Read More: https://lnkd.in/dRpzV5Gb

Historically, e-commerce platforms optimized ads by targeting a wide audience and implementing hard-coded rules. The lack of personalization made it difficult to strike a balance between maximizing ad revenue, fostering platform growth, and ensuring an engaging user experience. 📉 Now, personalised advertising driven by machine learning is becoming increasingly crucial and is being adopted by many leading e-commerce companies globally. Moloco's Vinay A V explains what's driving the commerce media boom in India. 📈 ➡️ https://ow.ly/TFTk50RaOIa

E-commerce platforms have swiftly taken over 15% market share of the digital advertising market in India! Amazon leads the race by far. What makes big tech companies so successful when it comes to ad monetization? How can any ecommerce app build and scale their in-house advertising business. Vinay A V shares the secret sauce... #molococommercemedia #adrevenue #monetization #retailmedia #ecommerce

E-commerce is as ubiquitous as air in this day and age. But that ubiquity also poses a problem for e-commerce brands looking to stand out. But worry not, as our latest blog post sheds light on the age-old question of how one not just attracts an audience but the right audience. 👍 Get ready to take notes as we show you the power of mobile OEM advertising in attracting the right audience! ✒ 📖 https://lnkd.in/eXDJCZcf #AVOW #AVOWBlog #Ecommerce #MobileOEMAdvertising

Reach the Right User Audience with Mobile OEM Advertising

In the competitive world of e-commerce, advertising on Amazon is crucial for new brands aiming to establish themselves. Here are the key benefits: Visibility in a Crowded Marketplace: Amazon's vast product catalog makes it hard for new products to stand out. Advertising helps new brands get noticed through sponsored listings and display ads. Targeted Reach: Amazon allows for precise ad targeting based on customer interests, demographics, and purchase history, ensuring efficient use of advertising budgets. Boost Sales and Rankings: Advertising increases sales velocity and customer engagement, improving product rankings in Amazon's search results. Brand Awareness and Recognition: Repeated exposure through ads builds customer familiarity and trust, fostering brand loyalty and increasing sales over time. Data-Driven Insights: Amazon provides analytics tools to track ad performance, enabling data-driven decisions and optimization of ad spend. Competitive Advantage: Using advertising strategically can help new brands outperform competitors and secure a larger market share. Flexible Budgeting: Amazon's advertising options cater to various budgets, allowing brands to start small and scale up as they grow. Enhanced Product Listings: Advertising encourages the optimization of product listings with better ad copy and images, improving conversion rates for both paid and organic traffic. Read more at the link in the comments below!

Explore the Power of Targeted Visual Advertising! 👇 In the crowded world of e-commerce, it's easy for potential shoppers to overlook your brand and products. Sponsored Display Ads are here to save the day! They boost visibility, connect, and engage with #customers wherever they are, and drive conversions! 🛒 🔍 Enhanced Discoverability: With Sponsored Display Ads, advertisers can target and retarget #shoppers on and off their e-commerce sites, reaching the right audiences across a wide array of channels. 🔁 Retargeting: Sponsored Display Ads focus on visitors' purchasing habits and patterns. These ads not only reach a wide audience but also remarket products to interested individuals and re-target specific customers. Amazon reports that #sellers using Sponsored Display ads generate twice as many impressions and half as many clicks on their listings! 📈 💡 Using Sponsored Display, brands have the potential to double their #brand and #product discoverability in a very short period of time. Additionally, ad-attributed sales for Sponsored Display campaigns have the potential to grow by 100%. At GoWit, Sponsored Display Ads are available for any e-commerce business to dive into Retail Media #advertising in minutes. ⏱️ Book a demo now! https://lnkd.in/dMz99SDv Read more about Sponsored Display Ads and their benefits here: https://lnkd.in/dzpCu8nD #DisplayAds #RetailMediaAds #retailmedia #SponsoredDisplayAds #SponsoredDisplay #SponsoredAds #sales #ecommerce #visibility #targeting #omnichanneladvertising #GoWitRMA