Sam Franklin’s Post

An easy guide to keyword clustering

We all know search volume is important but what else should we be considering when doing keyword research? Enter…The Broad Seed! Remember that when you use the broad match type, Amazon will match your keywords to any customer search terms that contain your keyword. Think about it like a seed you plant that sprouts customer search terms. So, broad seed keyword is “dog leash” you’ll match with “big dog leash”, “leash for dog” or “custom leash for dog”. That’s why it’s really important to make sure that your broad seed keywords strategically capture relevant customer search terms. For example, if your broad seeds are too long-tail then you might be narrowing the amount of new terms you can discover. On the other hand if your seeds cover an entire category you might need to get more specific.

Pull Dragon Metrics reports directly into Google Sheets! Dragon Metrics recently released their API - and its free for existing customers. I decided to build a one click report in Google Sheets which can pull through the following: - Keyword rankings - Tag visibility - Ranking summary Link in the comments, let me know what you think.

Google uses indexing to crawl your website, making you visible within search results. Don’t let your online presence take a hit - make sure your site is mobile-friendly before the deadline hits! @digisapnaa. DM me to optimize your website in Organic Techniques #indexing #seoplugins #trafficsharing #contentstrategyplanning #contentstrategychange #websitecontentcreation #googlereviewservice #spammycontent #seopage

New way of creating Keyword Clusters https://lnkd.in/eFS-rayr

📈 Position One in 2024: What does it take to secure the top spot on SERPs? Explore the data, trends and latest insights for dominating search engine rankings! #SERP #SEO #WhiteboardFriday

Hi John Mueller, what could be wrong if product schema’s are showing up in serp only when I add domain name to keywords during Google search? I have tested the products using Structured data and snippet test tools and they look okay in these tools but not on Google search.

New Post: Key Google Search Console metrics to monitor every month - https://lnkd.in/grQ4q7iz - Let’s face it: Turning raw data into actionable insights can be as cryptic as decoding ancient hieroglyphics, especially for the SEO rookies in your crew. That’s the challenge I addressed in my SMX Advanced 2024 session. Didn’t catch it? No worries. I’m recapping it all in this article series, one juicy nugget at a time. This is Part 2, so if you missed Part 1, check it out. Get ready for a quick overview of key technical SEO metrics to track in Google Search Console. Compare your list with mine – you might spot something your SEO team has missed. Senior SEO managers: This article is for your technical SEO newcomers. It explains how I would introduce Google Search Console metrics to bridge their knowledge gaps quickly. Top tips for looking at Google Search Console metrics Don’t limit comparisons to just two data points: Avoid comparing just two points in time (end of last month vs. prior month). It’s like looking at two photos and missing the whole movie – especially the drama in the middle. This is a common mistake I see when upskilling SEOs to become advanced SEOs. You need to look at the ups and downs all month. Focus on one metric at a time: When looking at the stacked bar charts, look at each metric individually. Google likes to stack data in bar charts, often making fluctuations easier to overlook. This means you’ll turn off metrics to focus on each technical SEO metric one at a time.  Save charts for later: Screenshot the charts and tuck them away for future reference. Google’s data only goes back a few months, but those images may be gold down the line. Record data regularly: Capture metrics in a spreadsheet that can be calculated in formulas. Choose a point in time, since getting daily data isn’t realistic unless you’re using the API. Consider a date at the end of each month. It’s not ideal, but it’s something that can be used in comparison charts to look for correlations. Check for more metrics: Many reports show just the top 10 metrics by default. Always check the bottom right of your screen. More insights might be hiding on page two. Don’t miss out. Investigate changes carefully: Every major shift calls for you to play detective. Pin down what date the metrics changed and determine if it’s something to investigate, correct, overlook or monitor closely. Chances are, you’ll need to loop in product management or the dev team for answers. Track tickets in each website release: Knowing what went live and when will be extremely helpful for correlating changes to fluctuations in Google Search Console data. Product managers and developers can’t be bothered explaining possible causes of every little blip in the data. Stay plugged into what dev is doing and when it’s going live. This means you should

Introducing DataForSEO Trends API! 📊 Unlock dynamic insights into keyword trends across Google Search, News, and Shopping. Analyze a single keyword or compare up to five terms at once! 🔗 Dive into the details and harness the power of keyword trend analysis: https://lnkd.in/gP4z79R9

Instead of looking for the shiny new hack, do this: Sort out your keywords driving zero performance Drive enough data volume through campaigns Ensure your conversion tracking is setup well Optimise your landing pages to convert Turn off auto-apply recommendations Opt out of all automated assets Clean up your search terms Let the algorithm learn Drink strong coffee It's all about low-hanging fruit 🍌