eCom Collab Club™️ 🥞 Dublin by Kubix’s Post

Want to keep subscribers hooked? Give them more than just a product. Give them an experience. FabFitFun figured this out when they launched exclusive membership content. They didn’t just send out boxes—they offered early access to products, video tutorials, and special perks only for members. And guess what? Engagement and retention went through the roof. People stayed subscribed because they weren’t just getting a box of stuff—they felt like they were part of an exclusive club. Here’s the takeaway: If you want loyalty, give your customers something extra. A little bit of exclusivity goes a long way. Your product might get them in the door, but experiences and added value keep them coming back.

Many clients see #socialmedia as a conversion tool, but they tend to forget that... It first has to be a... ⭐ Branding tool 🎀 Marketing tool 💬 Engagement tool 💗 Community tool Before it can be a 💲 Conversion tool. Everyone wants numbers. And believe me when I say I get it. But you have to #build something first. What? 💯 A Good Reputation 💯 It's not something you just get. It's something you have to build. Respect is earned, reputation is built. Let's say, creating a social media page is equivalent to opening a cafe. So, you have a storefront. Big whoop — so does everyone. What sets you apart will be these things: ✅ How you greet and serve your customers ✅ How you offer something w/o them asking ✅ How you make the atmosphere welcoming ✅ How you curate your menu and offerings ✅ How you put patrons above promotions ✅ How you respond to an angry customer ✅ How you respond to a happy customer ✅ How you respond to getting an order wrong The truth is — no one has to walk in just because your doors are open. Put in the work. Build a good reputation. And conversions could happen. "When social media "doesn't work" it's because we're impatient. We're not good at slowing down to build trust and connection at the discovery, awareness, meet-and-greet stage... (on the path to conversion)." — Ann Handley Learn better with me > Cheryl Lee #realitycheck #truestory #reputationmatters

Here are 10 ways to maximize the potential of SMS remarketing for your business: 1. Personalized Offers: Send tailored promotions based on guest preferences and past stays.  2. Booking Reminders: Nudge potential guests to complete their reservations with gentle reminders. 3. Exclusive Discounts: Create urgency with limited-time offers and exclusive discounts. 4. Event Updates: Keep guests informed about upcoming events & activities before and during their stay. 5. Feedback Requests: Gather valuable feedback post-stay to enhance future guests' experience. 6. Automated Campaigns: Utilize automation to send timely messages, such as pre-arrival information and post-checkout thank you notes. 7. Loyalty Programs: Encourage repeat bookings by promoting your loyalty programs. 8. Abandoned Cart Recovery: Remind guests about incomplete bookings and entice them with special offers personalized to them. (CartStack + RezRecover can help you with that 😉) 9. Local Attractions: Highlight nearby attractions and experiences to enrich your guests’ stay. 10. Two-Way Communication: Use SMS for instant guest support and real-time communication.

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🧩 Offer Exclusive Access—Give your loyal customers early access to new products or special events to make them feel valued. 📚 Educate and Inform—Share useful tips, how-to guides, or industry insights to help your customers get the most out of your products or services. 🎥 Behind-the-Scenes Content—Show the human side of your brand with behind-the-scenes looks at your team and processes. 🥳 Run Contests and Giveaways—Create excitement and drive engagement with fun contests and giveaways that encourage participation. 📅 Regular Updates—Keep customers informed with regular updates about new features, products, or company news. #ExclusiveAccess #CustomerEducation #BehindTheScenes #ContestsAndGiveaways #RegularUpdates #EngageYourCommunity #CustomerInteraction #InteractiveContent #BrandTransparency #LoyaltyRewards

I think Bespoke Post has one of the smartest new member onboarding approaches for a subscription box. Most similar brands drop you right into a curation quiz after clicking "Get Started". But Bespoke Post adds a great extra step before that point. They make new prospects click through a (lengthy) indoctrination flow that shows you: - How membership works - What options you have to pause, skip, swap, etc - What types of products you can expect to get - What benefits you get Only once you've been exposed to all this do you start the actual conversion quiz. Sure, this is a lot of additional friction. But I would bet it's been a winner for them on both the conversion and the member retention side. How you acquire subscribers is the biggest predictor of their future behavior. When new members come in aware of and excited about their full set of benefits & options, I'd guess they're keeping more boxes and staying a member longer. What do you think? Is this a great strategy, or do you think it's too much?

This is how we boosted a lifestyle brand to $400k per month by building a powerful community. Problem: A year into their launch, one of our lifestyle brand clients faced stagnant growth, struggling to foster a sense of community around their brand. With solid products and decent traffic, their challenge was converting one-time customers into loyal, returning advocates. Solution: Understanding the power of community, we dove into implementing a series of Klaviyo email flows tailored specifically to engage and nurture their customer base. We created a robust Post-Purchase Flow that not only thanked customers but also invited them to join exclusives like VIP customer programs and participate in user-generated content initiatives. Each email was a step towards making each customer feel valued and part of something bigger. Outcome: The results were astounding. Within six months, repeat customer rates skyrocketed by 45%, and engagement metrics from our emails saw a dramatic increase in open and click-through rates. Our community-building efforts translated directly into enhanced brand loyalty and significantly boosted monthly revenue – taking them from a plateau to $400k in monthly sales. PS. If you want to explore in depth case studies of how we scale brands to $1 Million per month, go checkout my profile.

4 Ways Brands Can Educate Their Customers and Win Hearts #brands #educate #customers #awareness #publicity #promotion #entrepreneur #learningskills #brandstrategy #businessdor https://lnkd.in/dRnRdehJ

If your brand was a band, how loyal would your following be?:-) #Loyalty marketers in particular face a unique #measurement challenge—they need to understand the emotions that play into a purchase. How do customers actually feel about their brand? It's a tricky thing to measure. But with the right approach to metrics, brands can get that full picture. Learn how in the blog:

Happy 7-Eleven Day! Grab a Slurpee and sit back while we share 7 reasons why today's event is a marketing masterclass in action. 1. Customer Engagement and Loyalty: Offering free Slurpees creates a positive customer experience and reinforces brand loyalty. 2. Brand Awareness and Visibility: This annual celebration garners significant media coverage and social media buzz, increasing brand visibility. 3. Promotional Opportunities: Beyond free Slurpees, 7-Eleven uses this day to promote other products and services. 4. Incentivizing Loyalty Program Membership: 7-Eleven leverages its 7Rewards and Speedy Rewards programs by offering extra perks on 7-Eleven Day. 5. Creating a Sense of Community: 7-Eleven Day fosters a sense of community and celebration. 6. Driving Foot Traffic: The lure of a free Slurpee brings in lots of customers, boosting immediate sales and providing an opportunity to showcase 7-Eleven's diverse product range. 7-Eleven Day is more than just a giveaway; it's a brilliant marketing strategy that engages customers, boosts brand visibility, and drives sales. By combining free product giveaways with strategic promotions and loyalty incentives, 7-Eleven continues to foster strong customer relationships and enhance its market position. Cheers to smart marketing