eCom Collab Club™️ 🥞 Bristol by Noughts & Ones’ Post

Edible Brands has revolutionized the gifting industry by merging the innovation of a powerful e-commerce platform with locally owned brick-and-mortar locations worldwide. In this interview with Lindsey Servold, Director of Marketing at Edible Brands, we’ll review: 🥣Growing the Edible Portfolio: Edible launched a new platform designed to help drive top-of-funnel and brand objectives: freshfruit.com 🔑Corporate Social Responsibility (CSR): Edible recognizes the importance of committing to sustainability and reducing food waste. 💼Emotional Loyalty: By providing a seamless and pleasant experience, trust and satisfaction—key components of emotional loyalty—are reinforced. 🤝Strategic Partnerships: Edible looks for brands that are like-minded and that deliver on equity. 💻New Technologies: The brand invested in world-class technology and leadership to ensure that systems remain competitive and deliver the experience customers expect. Read, listen to, or watch the full conversation: https://lnkd.in/dfxfGe5k #rewards #cx #loyalty

⭐ Hypha Success Story ⭐ Paesana stands testament to the rich culinary traditions of Italy, brought to American tables through its family-owned jarred pasta sauce company. Paesana's collaboration with Hypha HubSpot Development aimed to rejuvenate its online presence with a dual focus: a full site redesign to reflect the brand's traditional values and content overhaul to enhance visibility in the competitive jarred sauce market. Specific goals included: • Logo Design/Branding • Corporate Messaging • User Journey Mapping • Core Site Content • Website Design • Lead Generation • SEO • Blog Content Creation • Marketing and Sales Hub Implementation The strategic initiatives deployed by Hypha HubSpot Development propelled Paesana to new heights in digital marketing and e-commerce: Website Redesign & Shopify Integration: The revamped website, coupled with a Shopify-powered online store, streamlined the shopping experience, facilitating inventory management and order fulfillment directly through the #HubSpotCMS interface. Content Marketing Success: The exhaustive content plan—including Italian food-themed blogs and original recipes using Paesana products—yielded substantial growth in Paesana's digital footprint. White Label Business Enhancement: Hypha's efforts also reinforced Paesana’s position in the white label sector, broadening its business scope and market reach. Major Retail Success: Amidst these digital advancements, Paesana secured a significant agreement to distribute its sauce in Costco stores—marking a major milestone in their retail expansion. This comprehensive approach solidified Paesana’s online authority and significantly enhanced its market presence, showcasing the impactful synergy between strategic digital marketing and traditional business growth. Read the full case study: https://lnkd.in/eE93DHHC #HubSpot #HubSpotAgency #HubSpotCaseStudy #WebsiteRedesign

I think start Ecomerece next month onwards

Interested in how we can transform your business to 🚀 accelerate your growth, increase brand awareness and jump sales to next level? Have a read of our latest success story 💪

🎉 Excited to share that our research article has been published in Transportation Research Part E: Logistics and Transportation Review! 🚚 In this study, Stefan Spinler and I examine how reusable packaging systems in e-commerce can deliver both ecological and financial benefits. Through a case study with a European e-commerce retailer, we demonstrate potential cost savings of up to 75% and CO2 savings of up to 80% through transferring empty packaging material to where it is needed in the network and thus decreasing the need for new packaging material. 📦   This work wouldn't have been possible without our anonymous research partner! 🙌 If you are interest, check out our research article here: https://lnkd.in/eYYMNxVq

♻ 🛍 Sustainability in e-commerce is a hot topic! Join our Creative Director Leslie R. and our very own Ed Bull on this webinar.... Leslie's done some amazing research on best practices and latest trends PLUS has some great insights to share from brands who are smashing it when it comes to transparency, sustainability. *Link in comments* #ecommerce #sustainability

🌱 Discover How Sustainability Can Power Your E-commerce Business 🌱 Curious about the real impact of sustainability on your e-commerce operation? Let’s delve into the tangible benefits that go beyond just a pat on the back. This April, we’re inviting you to a pivotal session. When? 25th April 2024 What Time? 4 PM GMT / 11 AM EST Where? Online Register here https://lnkd.in/gTQSgc9B Expert Line-Up: Join industry leaders, Daniel Parekh-Hill, Rupert Cross Greg Beszant, Dave Rolleston, and a special guest to be announced. Hosted by Chloë Thomas, expect straightforward discussions and invaluable insights. Interactive Q&A: It’s your chance to engage directly with our speakers. Get your questions answered in real-time, making the session as relevant and actionable for you as possible. Sustainability as a Growth Lever: This session isn't just about discussing sustainability; it's about actionable strategies. Discover how to harness technology for green innovation, from leveraging advanced inventory planning to real-time analytics and eco-friendly practices that reduce waste and carbon emissions. Why join? Because embracing sustainability isn’t just about doing good—it’s about driving your business forward in a world where consumers increasingly prefer eco-conscious brands. This Masterclass is part of the “Elevate Your Expertise: E-commerce Inventory Masterclass Series,” designed for e-commerce businesses ready to thrive by embracing sustainable practices. Don’t miss out on this opportunity to transform your e-commerce strategy. Secure your spot today! #RetailTech #SustainabilityInEcommerce #EcommerceStrategy

📢 Have you signed up for this one yet cos if you care about sustainability in e-commerce...you really should! ♻ 🛍 Our Creative Director, Leslie R. has spent the past three months researching best-in-class sustainability initiatives in e-commerce and is excited to share her findings. The research provides priceless insights and best practices to help brands communicate sustainability, transparency and traceability measures. Tune in on Wed 29th to discover these insightful examples and learn how you can also embrace sustainable commerce in 2024! #webinar #sustainability #ecommerce Ed Bull

This post was generated by AI - Attention restaurant owners! Are you tired of spending countless hours on marketing campaigns? Let AI do the heavy lifting for you! Toast combines digital storefront and marketing suites to seamlessly collect data and run your campaigns. Say goodbye to the hassle and hello to more time to focus on what matters most - your restaurant! #ToastPOS #BuiltForRestaurants #SyracuseRestaurants #RochesterRestaurants #AIMarketing

We hear a lot about how people choose brands based on their values. But we don't hear a ton about how values get squashed if it's at all a hassle to act on them. To mangle a Peter Druckerism, "convenience eats values for breakfast." I saw this at a Labor Day parade on Monday. Clearly the town values recycling enough to put out the blue bins & collect the stuff. And I'd bet a bottle of good grappa that a lot of the residents value recycling too. But when the trash bin is too full for your trash at the parade, it's too harrrrrrd to lug the trash home, or find a trash bin with space. So we just chuck it in the recycling bin. Until they're both overflowing too. It's the same for choosing brands. If it's a hassle to find, drive to, ship, or otherwise buy your favorite brand, chances are really good you'll just go with whatever's easier to get. F'rinstance, I love @tony's-chocolonely. But if I'm jonesing for chocolate and the only thing at the gas station is Twix, well, I'm eating Twix. Already at Costco? Just buy whatever pasta sauce is there. Warby Parker's too far away? Just go to Pearle Vision. "It's sustainably sourced" is often devoured by "it's on the way home". Why? Because convenience eats values for breakfast. (PS: for B2B too: default choices, easy options, and ye olde "punt it 'til next fiscal.") (PPS: for higher ed too: out of 4,000 institutions in the US, 90% of prospects consider 4 or fewer schools.)