Echio’s Post

The power of the internet is ... MAD An influencer posted about one of our partner bags yesterday on YouTube. Mrwhosethe Boss featured the NOMATIC (Gomatic) Travel Pack to his 19M subscribers. He didn't charge us £10,000s, he actually didn't charge us anything. Instead he just posted about it because it's an incredible product and his videos are authentic. Content Creator / Influencers that are heading down the road of charging for everything and having to have #Ad are starting to lose their authenticity. If you know someone is being paid, then do you really value their opinion? I think the world of content creators and influencers will continue to morph and change. Nowadays it's all about INTERACTIONS not views. Getting great products and honest reviews is what will drive that...not every post being a #ad For anyone wondering, we actually haven't sold many of the bags in the past 24 hours (they are £279 so high end). But brand building is a long game...and the 1.5 MILLION that have already viewed the video now know about the brand....that's an insane amount of visibility for long term success. Props to the team at Tenfour Communications for landing this - great work from our long term PR partner for multiple brands. #PR #Influencers #Marketing #EULaunch #UKLaunch

Another 🍪 delay from Google gives advertisers extra time to prepare and explore alternative solutions. But why wait when you can future-proof your advertising strategy today? Inuvo's audience discovery solution transcends cookie reliance by harnessing AI-generated insights to fuel 🎯 spot-on targeting, crafted from concept patterns and connections 🕸 . Check out this video to learn more and message me to get ahead of the inevitable cookie demise. https://lnkd.in/gisArzV4 #IntentKey #AIAdvertising #CookielessFuture

Ever wondered how a couple's adventure can inspire a whole community? 🚴♀️🚴♂️ Meet Ananya and Arindam from @couplebiking_diaries on Instagram, who are turning their passion for biking into a source of inspiration. From breathtaking routes to heartfelt stories, they use every post to fuel adventure and foster connection. 🌍💑 🔗 Read the full article here: https://lnkd.in/dWbXgu4z #CreatorsColumn #ContentCreation #InfluencerMarketing #SocialMedia

🔍 What is Targeting in Marketing and Why You Shouldn’t Ignore It? In today's digital world, simply reaching a large audience isn’t enough—you need to reach the right audience. This is where targeting comes into play. Targeting is the process of focusing your marketing efforts on specific groups of people based on demographics, behaviors, interests, or other criteria. Instead of casting a wide net and hoping for results, you deliver tailored messages that resonate with those most likely to engage with your brand. Why is Targeting Important? 1. Efficiency: By narrowing your audience, you reduce wasted ad spend and increase your chances of converting prospects into customers. 2. Relevance: Personalized marketing grabs attention and drives action. The more relevant your message, the better the results. 3. Measurable Impact: Targeting allows for precise tracking, so you can see exactly what works and adjust your strategies in real time. At Yugo Team, we believe that targeted marketing isn’t just a tool—it’s a necessity. By leveraging advanced targeting techniques, we ensure that your message reaches those who matter most. Whether you're in a niche market or competing on a broad scale, effective targeting is the key to maximizing your ROI. Don't overlook this powerful tool; make it the cornerstone of your marketing strategy. Feel free to contact us: https://t.me/kvall_bot Our website: https://lnkd.in/eyCW4q_v #YugoTeam #DigitalMarketing #Targeting #MarketingStrategy

T-minus 7 days until Hero Conf San Diego 2024. Here’s a sneak peak of the course I’ll be training on: 1. Organic YouTube Growth → Understand the fundamentals of channel and video optimization → Learn the importance of content diversification and targeted niche strategies → Analyze industry trends and utilize advanced tools and AI for channel growth → Study real-world case studies demonstrating successful organic growth techniques. 2. Paid YouTube Advertising → Gain insights into advanced advertising theories and client strategies → Explore best practices for bidding, placement, creative development, and audience targeting → Address challenges in creative content and attribution → Stay ahead with upcoming features and betas in YouTube advertising Bonus - Synergizing your organic and paid strategies: → Discover the power of combining organic content with paid advertising → Examine case studies showcasing the successful integration of both strategies → Learn tactics for leveraging paid campaigns to enhance organic reach → Prepare for future trends and predictions in YouTube advertising Would love to see you there. Here’s 20% off your ticket: https://lnkd.in/gxwnYmF9

The last ASOTU | More Than Cars’s #ASOTUCON panel to share was probably the nerdiest for marketers. Thank you to our long time partners at Effectv for inviting me, and more specifically Brian Parker and Anthony Jingoli for thinking of me! This was an awesome convo hosted by Kyle Mountsier, with the true attribution heat brought by Steve White of Clarivoy. Get in the weeds a little bit about #OTT, #CTV, #Attribution, #BehavioralTageting, and more. https://lnkd.in/etmNP-c2

If you run a direct-to-consumer brand, here's why you should think about an influencer funnel strategy. Previously, influencers were used for pay-per-post, which is now not really a good strategy to opt-in for. It's different now; the playbook is outdated and highly saturated. As marketers say, it's inauthentic. Instead, the new move is to work with influencers at different levels who specialize in creating content at different funnel stages, from TOFU to BOFU. The reason being, not every influencer you work with can provide that reach and conversion at the same time. So selecting influencers with this strategy can be effective in not burning your budget mindlessly. Strategizing the influencer selection based on: #BrandGoal #CustomerDemographics #Influencerskillsets This will help you, as a marketer and founder, to select the right sets of audiences. And if you want a consultation for your brand's influencer marketing and content marketing, book a consultation here! #influencermarketing #marketing #branding #startegy

Celebrating Dussehra: The Triumph of Good Over Evil On this auspicious occasion of Dussehra, we commemorate the victory of Lord Rama over Ravana, symbolizing the triumph of good over evil and the courage to overcome life’s challenges. At Passion Path Communications, we resonate with the core essence of this festival by helping businesses overcome their marketing challenges with tailored digital strategies. In the world of marketing and advertising, we face our own “Ravanas”—from market competition to audience engagement struggles. With dedication, innovative approaches, and a passionate team, we help our clients slay these challenges, bringing success and growth to their brands. Let’s embrace the spirit of Dussehra to fuel our drive for continuous improvement, celebrating each win along the way. Wishing you and your loved ones a joyous and successful Dussehra! #HappyDussehra #MarketingSuccess #GoodOverEvil #TriumphOverChallenges #DigitalMarketingStrategies #AdvertisingAgency #Dussehra2024 #PassionPathCommunications #CelebratingSuccess #BrandGrowth #FestiveGreetings #MarketingInIndia #VictoryOfGoodOverEvil #DigitalMarketing #AdvertisingAgency #ConquerChallenges #MarketingSuccess #BrandGrowth

We're thrilled to welcome Andrew McArthur - Edwards, Charkrit Direkwattanachai, Elizabeth Dass-Brown, Nirote Chaweewannakorn, and Ploychompoo Panroongrote to our upcoming Intrigue MAdVerse Summit in Bangkok on 22nd August! These industry leaders will be sharing their insights during the Panel Talk and Audience Q&A on 'Storytelling in Marketing: Selling to Humans'. Stay tuned for more updates and get ready to be inspired! #IntrigueMAdVerse #INTBKK #digitalmarketing #Storytelling

👍 Some great tips for Only Influencers by Jeanne Jennings 📧 on the future of #AI in #emailmarketing All this week's #email #news available now in the #ate #newsletter