DX Today’s Post

4 Truths CMOs Must Learn About Generative AI in Marketing Marketing leaders grapple with AI’s promise of transformational change while navigating its ethical and legal challenges. https://lnkd.in/eaabkXnt

4 Truths CMOs Must Learn About Generative AI in Marketing Marketing leaders grapple with AI’s promise of transformational change while navigating its ethical and legal challenges. https://lnkd.in/ezkJ7mNi

4 Truths CMOs Must Learn About Generative AI in Marketing Marketing leaders grapple with AI’s promise of transformational change while navigating its ethical and legal challenges. Continue reading... @CMSWIRE

What connects The Terminator, The Wizard of Oz, and a kid in a sweet shop? If that (or the question of how to realise the potential of AI) has you scratching your head, check out Robert Webster’s presentation from this year’s Figaro Autumn Digital Marketing Summit for some clarity. Huge thanks to the team at Figaro Digital for making it available. https://lnkd.in/eDqmZMMm #MarketingAI #Adtech #Martech #DigitalMarketing

In 2024, mastering the use of new technology in marketing isn't just a strategic advantage but a business-critical necessity. Adjust’s CPO, Katie Madding, explains how businesses can embrace the future of marketing with AI in the article below.

Dive into the future of marketing with Vikram Ramachandran, Principal of AI @ 2X! In our exclusive interview, Vikram shares insights on leveraging AI-driven tech for impactful marketing strategies. Don't miss out on the latest trends shaping the industry. Read more: https://ow.ly/7mEm50Rm3s2 #MarTech

In 2024, mastering the use of new technology in marketing isn't just a strategic advantage but a business-critical necessity. Adjust’s CPO, Katie Madding, explains how businesses can embrace the future of marketing with AI in the article below.

Are you ready to harness the power of disruptive new AI technology to enhance your marketing operations? If so, here are five questions from Deloitte Digital to answer before you begin.

Understanding the subject matter is crucial when leveraging the power of AI in marketing. By balancing human insight with AI’s capabilities, we can enhance strategic decision-making and achieve faster, more efficient results. Early adoption of these tools allows us to lead with clarity and purpose, not just follow trends.

AI has ignited a resounding revolution in the advertising landscape, empowering the creation, measurement, and placement of content with unprecedented speed and scale. However, amidst this transformative shift, a lingering tension persists. As we celebrate the gains in production and measurement efficiency, we must remain vigilant, acknowledging the potential trade-offs in creativity and effectiveness. https://lnkd.in/dQ26PckA