David Waxman’s Post

Are you navigating the waves of CTV advertising but finding it tough to keep up with its demands? You're not alone. But there's hope. We can create impactful campaigns that resonate with our diverse audiences and save costs by reimagining our creative development approach, integrating data-driven strategies, and bundling creative production with media buying. Read more 👉 : 🔗 https://lnkd.in/e8MZjHYH #CTVAdvertising #CreativeDevelopment

Are you tired of navigating the CTV advertising maze blindfolded? We hear you! We bridge the gap between advertisers and publishers, representing supply and demand to provide a seamless solution for buying and selling CTV advertising inventory. 📺 With our extensive network of top-tier publishers and advertisers, we ensure your campaigns reach the right audience at the right time, driving results and maximizing effectiveness. But wait, there's more! Our dedicated team of experts is here to provide personalized support every step of the way. From crafting tailored ad strategies to optimizing campaign performance and delivering actionable insights, consider us as part of your team. 🤝 Say goodbye to the maze and hello to streamlined advertising success with CTVBuyer. https://hubs.la/Q02Z6bpn0

🎞 According to a report by MarTech, spending on video ads in the US is expected to reach about $63 billion in 2024, a 16% rise from 2023. A new era has begun, as digital video advertising revenue has finally surpassed that of conventional linear television. Investments in social video platforms and connected TV (CTV) are major factors propelling the growth of digital video advertising budgets. These channels are deemed crucial for performance and branding marketing campaigns. 🎯 #videoads #digitalads #oyolloo

Big news from Google! They recently rolled out YouTube First Position Ads in Display & Video 360. This comes on the heels of last month’s Ad Pods announcement for YouTube CTV. Our takeaway? Grabbing that first ad spot in the pod is key for maximum impact. As the digital landscape evolves, so should your ad strategies. Ready to make the most of these new ad placements? Let’s connect!

Are you an advertiser looking to boost your campaign’s performance? Check out our latest blog post, where we explore the key differences between VAST and VPAID and how to choose the best ad format for your strategy. Join the growing number of advertisers who are driving higher engagement and conversions with optimized video ad campaigns. https://lnkd.in/dKJnNrer #advertiser #VAST #VPAID

What's your media benchmark? Looking at Growth Channel Meta DSP top publishers, an average CPM is at $5.53, top media include ad placements on Adweek, Search Engine Journal, Reddit, Fox News, and Yahoo. Want to learn more about our advertising solution? https://hubs.la/Q02tLnSj0 #DSP #ProgrammaticAds #Advertising #MediaBuying #DigitalAds

Feeling lost in the complex world of CTV advertising? We’ve got your back! At CTVBuyer, we connect the dots between advertisers and publishers, offering a one-stop solution for buying and selling CTV advertising inventory. 📺 Our expansive network of top-tier publishers and advertisers guarantees your campaigns hit the right audience at the right moment, driving results and boosting effectiveness. But that’s not all! Our team of dedicated experts provides personalized support at every stage. From crafting custom ad strategies to optimizing campaign performance and delivering actionable insights, we’re here as your partners in success. 🤝 Ditch the maze and embrace streamlined advertising success with CTVBuyer.

Survey says…CTV is complicated, but it doesn’t have to be! Join Rose Anna McGovern for her session, Fragmentation Feud, at POSSIBLE, where she breaks down how to conquer CTV and succeed in streaming. Will we see you there? #POSSIBLE2024 #Advertising #CTV

Big news for Broadsheet client Mediaocean as it acquires Innovid. Read about it in The Wall Street Journal below; thanks to Megan Graham for her reporting!

Integral Ad Science (IAS) has released its fourth annual Industry Pulse Report, revealing trends that it predicts will shape digital media in 2025 and the biggest challenges on the industry’s horizon. Conducted in partnership with YouGov, the survey leverages 250+ US advertisers, agencies, publishers and platforms, providing key insights surrounding the adtech landscape, the growth of Connected TV and digital video (i.e. ad fraud, low rates of viewability), the demand for measuring attention on social media and digital video ads, and the industry’s perception of emerging environments like gaming and retail media. Read more - https://lnkd.in/ev7m-uU4