Exciting news today 😍 Auba has been rebranded as Desteia (formerly Auba). Here's the story about the name, a placeholder and the brand. Back in November 2022 when I started my journey of "what's next" I knew I was going to start a company in the supply chain space. Back then, I didn't have a firm idea of what problem we'd go after, so I applied to a startup incubator. The application asked for the name of the company. I obviously didn't have one, but I always thought we would do some awesome business automations. So, as a placeholder for a future name, I typed: Awesome Business Automations. But that was too long. So, AWBA. But the W didn't make a lot of sense. Thus, AUBA was born. And we adopted it and built around it. Well, the time has now come to make way for the brand that represents our future: Desteia. For us, it represents light. Specifically, the light emitted by the North Star. In Spanish, it is inspired by the word “destello,” (ray of light) as a way of symbolizing clarity, speed, and illumination - which we want to provide to our customers through the massive amounts of data in their supply chains through AI. Our mission remains unwavering: to give supply chain and logistics leaders the tools and insights they need to make informed, strategic decisions. So, without further ado, I give you: Desteia!
This is huge! Looks great. Congrats team!
✨✨✨
José Luis S.
5d
💡 💡 💡 💡 💡
Congrats on the rebrand Diego Solorzano! Looks amazing
Nice
Guven Giray
5d
Congrats!
Sales and Marketing Leader | Director of Marketing | Demand Gen | GTM Strategy | Revenue Growth | B2B SaaS | Help early-stage & growth stage companies grow and scale | Ecosystem Builder
5dLove the evolution of the name and the story behind it! Here's to illuminating the path forward! Congratulations.