Daniella Propati’s Post

I wanted to share my thoughts on Jaguar’s rebrand. And no, I won’t make any Zoolander references (this rebrand has generated some incredible meme content 🤣) Simply put, I don’t know what Jaguar is now. I don’t know what they’re offering. I don’t know who their audience is. I don’t know what lifestyle they’re catering towards. I don’t know, I don’t know…. While I can appreciate their gutsy call to try to modernize their brand identity, why couldn’t they just make a refresh instead of making a complete 180. Why couldn’t they celebrate and own who they are? Jaguar may not be the most popular automotive brand, but it was iconic and attracted its own kind of audience. Distancing themselves entirely from their past doesn’t sit right with me. They went from classic luxury to modern cringe 😬 #Branding #BrandBuilding #BrandIdentity #VisualIdentity #BrandCampaign #Automotive

Not Another Opinion on the Jaguar Re-brand 🙄 It's interesting to see so many people getting upset over the new Jaguar logo and re-branding. But my question is: Have you ever owned, currently own, or consider owning a Jaguar? No? Then you don't need to worry about it. You're likely not in their target audience. It seems that everyone always has something to say about everything, especially when it comes to finding something negative to say and criticising other people's work. I'm sure Jaguar has this covered. 📸 Dezeen #Rebrand #Branding

Jaguar's Bold Rebrand: When Challenging Convention Challenges Fans   Challenging convention has always been at the heart of Jaguar's DNA.   Yet last night's unveiling of their new brand identity and ad campaign has sparked intense debate within the automotive community - petrolheads and car nuts like me. As Chief Creative Officer, Professor Gerry McGovern stated, 'This is a complete reset. Jaguar is transformed to reclaim its originality and inspire a new generation.’ To be fair, the response has been remarkable - over 20 million views across key social channels in less than one day. But most comments have been negative. Perhaps the problem is not the rebrand itself but the absence of a brand-inspired dialogue surrounding it. A more open, made-for-social conversation about the brand's new direction might have helped bridge the gap between the old Jaguar and the new. Nonetheless, I'm still cheering on from the slide lines for Jaguar's future success. Here's to hoping the Art Basel reveal puts the entire JaGUar rebrand into context. Love to know what others think about the campaign and the online reactions. #Jaguar #BrandTransformation #Automotive #LuxuryCars #EVs #BusinessOfCreativity #AdvertisingWhoCares

Let’s dive into the Jaguar rebrand and why understanding your audience is crucial. The rebrand launched with a promotional video boldly leaving out what you’d expect—cars. Instead, it focused on vibrant colors, striking models, and an avant-garde approach sparking widespread criticism and backlash. In response, Jaguar defended their bold move, stating, “Our brand relaunch for Jaguar is a bold and imaginative reinvention, and as expected, it has attracted attention and debate.” Here’s our take: Jaguar’s core customer base has long been upper-class professionals and executives. But with this rebrand, the brand aimed to attract a younger, wealthier, and more urban demographic. The result? They risked alienating their loyal audience, who may no longer see themselves reflected in the brand’s new image. If the goal was to generate buzz, Jaguar certainly achieved it. But the bigger question is: can this bold shift toward a new audience sustain their business, or will it come at the expense of their loyal customer base? Only time will tell. https://lnkd.in/dZsZC2Bv

Jaguar’s going full throttle with their new rebrand!
 The ‘Copy Nothing’ campaign is turning heads, but not everyone’s convinced. With its shift to luxury EVs and a sleek new look, Jaguar is aiming for the future—but will they lose touch with their iconic roots? Whether you love it or not, one thing’s for sure—people are talking! What’s your take on Jaguar’s new brand identity? Is this the right move? Share your thoughts below! 👇 #JaguarRebrand #MarketingMoves #BrandIdentity #RebrandDebate #miamiadschool

Can we make Jaguar brat? People are losing their sh*t over Jaguar’s new ad campaign and rebranding. So why do people hate it so much? It comes across as tone-deaf. It feels like Jaguar asked an ad agency, "What does Gen Z want?" and ran with a mix of unique personas, AI, radical inclusivity, bright colors, futuristic styles, and bold aesthetics. None of these elements are bad on their own, but the execution feels disconnected from reality. Jaguar seems to be trying too hard to position itself as the anti-Tesla, embracing flamboyance at the expense of sophistication. This leaves the brand in a tough spot. People who buy $100k+ cars typically value elegance and refinement—qualities this campaign seems to overlook. The result? Attention-grabbing, but for all the wrong reasons. What do you think, bold move or a branding misstep?

The Jaguar rebrand—bold, but is it hitting the mark? Jaguar’s recent shift to focus on “modern luxury” with its reimagined identity feels sleek but leaves a key question unanswered: who is this for? The heritage appeal that once resonated with car enthusiasts seems replaced by a hyper-futuristic design language that may alienate traditional buyers. Yet, the new branding might be too niche or conceptual for younger, tech-driven audiences. Rebrands are powerful when they connect with a clear target audience. In Jaguar’s case, are they aligning with aspirational professionals, the EV crowd, or luxury connoisseurs? Time will tell if this reinvention drives sales—or confusion. What are your thoughts? Does this evolution resonate? #JLR #Jaguar

Jaguar's Bold Rebrand: A Strategic Move or a Risky Gamble? Jaguar's recent rebrand has certainly sparked conversation in the marketing world. The sleek new logo and electric-focused future signal a significant shift for the iconic brand. What are your thoughts on this rebrand? Is it a strategic move to attract a younger, more environmentally conscious audience? Or is it a risky gamble that could alienate traditional Jaguar customers? Let's discuss! #Jaguar #Rebrand #AutomotiveMarketing #BrandStrategy #ElectricVehicles

The Jaguar Rebranding: Innovation or Misstep? 🤔 🤔 The rebranding of Jaguar has sparked quite a bit of debate, and some well-earned PR for the brand. While the new direction clearly aims to appeal to a younger audience, it has left many questioning whether the shift risks alienating Jaguar’s traditional customer base: those who’ve long valued its heritage and classic design. This tension raises an important question: Was "CUSTOMER INSIGHT" at the heart of this rebranding effort? Considering the mixed reactions, particularly from loyal customers, it seems there may be a gap in understanding or addressing their concerns. Right now, Jaguar faces a challenge that many brands encounter: balancing innovation with heritage. Striking this balance is critical to maintaining the loyalty of existing customers while capturing the attention of a new, younger demographic. Only time will tell whether this bold shift will redefine Jaguar’s legacy or fracture its connection with its core audience. Cc Lee Waltham #BusinessStrategy #StrategicMarketing #BrandStrategy #StrategicPlanning #CustomerInsights

I’ve found the relentless onslaught of opinions on the Jaguar advert fascinating to watch. It’s an interesting discussion of course, but there’s been almost no comment or thought on WHY they’ve done what they’ve done, from a long-term strategic point of view. There’s probably a handful of people who genuinely know what Jaguar’s long term strategy is - and none of the thousands of commentators on here are privy to that information (myself included). We don’t know the intimate details of their business, but what we DO know, is that their main market, for decades, has been “dusty” old business men…and that type of customer is literally (and metaphorically) dying off. Jaguar’s are expensive cars, and the brand need to seed themselves to younger people as a desirable, sailent brand - so that when those younger people turn into older people with the income required to buy expensive cars, that it will be a Jaguar that they want to buy (and have wanted to buy for decades). That repositioning cannot be achieved overnight, and the brand needed a total overhaul to become a brand that will appeal to the luxury market of tomorrow. That journey had to start somewhere. Is the ad a bit “try hard”? Absolutely. Does it feel like a sudden and therefore inauthentic, bandwagon-jumping, handbrake turn? Yeah, of course it does. …But don’t be under the illusion that that means that it’s a massive failing or that it’s the death knell of the brand…it’s not and as much as Ad Land would love to believe that their work is SO POWERFUL that one ad has the power to bring about the entire obliteration of a brand like Jag, in the real world, that’s not the case at all…and the vast majority of people don’t actually give a shit… What people care about is whether or not a brand feels like a brand “for them” and how buying into a brand makes them feel…my guess is that Jaguar’s mission is to reposition themselves in the market as a bold, innovative, aspirational leader, and a brand that is for people that are aesthetically and psychologically future-facing…rather than a brand for those that don’t like change. #AdaptOrDie