Today, I made our first step toward getting Currently carried by 23 locations of Whole Foods Market in Florida. The process is a bit convoluted (as I'm learning many things are in wine...), but here's generally what's going to happen: -We're already an approved vendor and need to update our new Currently Wine Co. Sauvignon Blanc into the Amazon vendor portal, which I did today -This process is now vendor-led, instead of distributor led, which ensures the accuracy of the information (since I won't mess it up but distributors might) -Next steps will be to schedule meetings in October with each store manager, who my Florida distributor has relationships with and update them on our new packaging, design and brand. -Because our story has continuity around environmental cause and goes farther now with being 2x lower carbon footprint and Certified Sustainable grapes, I'm hoping that will be a differentiator -There are in-store display opportunities, and I'm going to work on having our wine setup next to the oysters and seafood. Any WFM general manager selling suggestions are welcome-- I'm new to this! #wine #founderjourney #wholefoodsmarket
Will Nitze, Maria McManus, Chad Portas, or any of the DeCicco brothers have thoughts?
Can't wait to be able to buy Currently at our local Whole Foods!
Commercial Simpltist & Founder | Evolve Sales and Marketing into Value Logistics
3moOutstanding. I’m rooting for you. Always have been a fan.